At a Glance
- Tasks: Lead and deliver exciting multi-channel CRM campaigns across email, SMS, and direct mail.
- Company: Join an award-winning UK retail business with a strong people-first culture.
- Benefits: Enjoy a competitive salary, annual bonus, and generous holiday entitlement.
- Other info: Hybrid working model and excellent career development opportunities await you.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: Previous CRM experience and strong analytical skills are essential.
The predicted salary is between 30000 - 35000 £ per year.
Key Highlights
- Salary – £30,000–£35,000 plus bonus and excellent benefits package
- Based in Lytham St Annes
- Opportunity to lead and deliver multi-channel CRM campaigns across email, SMS and direct mail
- Join an award‑winning UK retail business with a strong people‑first culture
- Hybrid working – 3 days onsite
About the Client
Due to continued growth, we’re recruiting for a Lead CRM and Email Coordinator to join a well‑established and highly respected UK retail organisation. This business has built a reputation for delivering exceptional customer experiences and continues to invest heavily in its digital and customer engagement strategies. This is an exciting opportunity for an experienced CRM professional to take ownership of customer communications, helping to drive engagement, retention and customer lifetime value through innovative and data‑led campaigns.
Benefits
- Competitive salary of £30,000–£35,000
- Annual bonus scheme
- 33 days holiday including bank holidays
- Additional paid day off for your birthday
- Increasing holiday entitlement with long service
- Generous employee discounts for you, family and friends
- Pension scheme and life assurance
- Enhanced maternity and paternity packages
- Employee wellbeing support and counselling services
- Charity and community initiatives
- Career development within a highly regarded organisation
Role Overview
As the Lead CRM and Email Coordinator, you’ll be responsible for planning, coordinating and delivering CRM campaigns across email, SMS and direct mail channels. Working closely with internal stakeholders, you’ll manage campaign schedules, audience segmentation, creative briefing and deployment, ensuring every customer touchpoint is engaging, relevant and commercially effective. You’ll analyse campaign performance, provide actionable insights and continuously optimise activity to improve customer acquisition, retention and engagement. You’ll also play a key role in database growth strategies, customer lifecycle communications and ensuring all CRM activity follows best practice across channels.
Essential Skills
- Previous CRM experience within a similar role
- Proven experience delivering CRM campaigns across email, SMS and direct mail
- Strong analytical skills with the ability to interpret data and identify opportunities
- Advanced Microsoft Excel skills
- Experience with customer segmentation and lifecycle marketing
- Commercial awareness with a results‑driven mindset
- Experience using Bloomreach or a similar ESP platform
- Experience using Google Analytics or equivalent analytics tools
- Excellent organisation and project management skills
- Strong communication and stakeholder management abilities
- Ability to manage multiple projects in a fast‑paced environment
- B2C retail experience
- Knowledge of jewellery, watches, fashion or luxury retail sectors would be advantageous
Key Skills
- CRM
- Email Marketing
- Lifecycle Marketing
- Customer Retention
- Customer Acquisition
- SMS Marketing
- Direct Mail
- Campaign Management
- Bloomreach
- Google Analytics
- Excel
- Segmentation
- CRM Strategy
- Data Analysis
- B2C Retail
- Customer Engagement
Lead CRM and Email Coordinator in Lytham St Annes employer: Searchability
Join an award-winning UK retail business in Lytham St Annes that prioritises a people-first culture and offers a competitive salary alongside an excellent benefits package. With opportunities for career development, generous holiday entitlements, and a hybrid working model, this company is dedicated to fostering employee growth and wellbeing while delivering exceptional customer experiences through innovative CRM strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Lead CRM and Email Coordinator in Lytham St Annes
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and join relevant online groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their customer engagement efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Lead CRM and Email Coordinator in Lytham St Annes
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Lead CRM and Email Coordinator role. Highlight your previous CRM experience and any campaigns you've successfully delivered. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our people-first culture. We love seeing genuine enthusiasm, so let your personality come through!
Showcase Your Analytical Skills:Since this role involves analysing campaign performance, make sure to mention any relevant analytical tools you've used, like Google Analytics. We’re keen to see how you interpret data and turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at Searchability
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially if you've worked with platforms like Bloomreach. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and what insights you derived from that data. This will demonstrate your ability to optimise campaigns for better customer engagement.
✨Master the Art of Communication
As a Lead CRM and Email Coordinator, you'll need to work closely with various stakeholders. Practice articulating your ideas clearly and confidently. Think of examples where your communication skills helped resolve issues or improved collaboration on projects.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing multiple campaigns or dealing with tight deadlines. Prepare some scenarios from your experience where you successfully navigated challenges, showcasing your project management skills and ability to stay organised under pressure.
