At a Glance
- Tasks: Lead B2B PR, content, and events strategy to boost brand presence.
- Company: Established organisation with a collaborative and values-driven culture.
- Benefits: High autonomy, direct impact on growth, and opportunity to shape strategy.
- Other info: Dynamic role with opportunities for professional development and career advancement.
- Why this job: Make a real difference in a competitive market while enhancing your marketing skills.
- Qualifications: 5-8+ years in B2B PR, content, or events with strong stakeholder management.
The predicted salary is between 50000 - 65000 £ per year.
Brand new senior role with full ownership of PR, content, and events strategy. Opportunity to build and strengthen brand authority within a competitive market.
Due to continued growth, we’re partnering with an established organisation looking to hire a B2B PR & Events Manager into a newly created senior role. This is a key position focused on building brand presence, market authority, and demand generation within a competitive B2B landscape.
THE BENEFITS
- High level of autonomy and ownership
- Direct impact on brand and commercial growth
- Collaborative, values-driven team environment
- Clear opportunity to shape and influence strategy
THE B2B PR & EVENTS MANAGER ROLE
You’ll take full ownership of B2B PR, content, and events strategy, aligning brand activity with commercial objectives. Working closely with senior stakeholders, you’ll drive awareness and pipeline growth through brand-led demand generation rather than direct sales activity.
You’ll lead on PR and external messaging, ensuring consistent positioning across the market. Alongside this, you’ll deliver a structured content programme including podcasts, webinars, and newsletters, all designed to build credibility and engagement. Events will be a key part of your remit, from planning and delivering hosted events to maximising ROI from industry participation. You’ll also oversee marketing collateral and take ownership of the B2B website as a core demand generation tool.
B2B PR & EVENTS MANAGER ESSENTIAL SKILLS
- 5–8+ years’ experience in B2B PR, content, events, or marketing roles
- Strong understanding of demand generation and pipeline impact
- Experience managing end-to-end B2B events with a focus on ROI
- Ability to develop clear, commercially aligned messaging
- Confident stakeholder management across senior teams
- Experience running content programmes (podcasts, webinars, thought leadership)
- Highly organised with the ability to manage multiple projects
DESIRABLE
- Experience within automotive, media, publishing, or lead generation environments
- Familiarity with CRM systems and marketing-to-sales workflows
- Experience optimising B2B websites for demand generation
- Understanding of data-led marketing and performance measurement
KEY SKILLS
- B2B Marketing
- PR
- Events
- Content Strategy
- Demand Generation
- Branding
- Marketing Strategy
- Thought Leadership
- Campaign Management
- Stakeholder Management
- Digital Marketing
B2B Marketing Manager in Liverpool employer: Searchability
As a B2B Marketing Manager at our established organisation, you will enjoy a high level of autonomy and the opportunity to make a direct impact on brand and commercial growth. Our collaborative, values-driven team environment fosters creativity and innovation, providing clear pathways for professional development and the chance to shape and influence marketing strategies in a competitive landscape.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Searchability and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Searchability are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Searchability on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Searchability. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Searchability. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Searchability:Show us that you’ve done your homework! In your application, briefly mention what you admire about Searchability’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Searchability
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Searchability will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Searchability, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
