At a Glance
- Tasks: Lead and deliver exciting multi-channel CRM campaigns across email, SMS, and direct mail.
- Company: Join an award-winning UK retail business with a strong people-first culture.
- Benefits: Enjoy a competitive salary, annual bonus, generous holiday, and employee discounts.
- Other info: Hybrid working model with excellent career development opportunities.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: Previous CRM experience and strong analytical skills are essential.
The predicted salary is between 30000 - 35000 £ per year.
Key Highlights
- Salary - £30,000–£35,000 plus bonus and excellent benefits package
- Based in Lytham St Annes
- Opportunity to lead and deliver multi-channel CRM campaigns across email, SMS and direct mail
- Join an award-winning UK retail business with a strong people-first culture
- Hybrid working – 3 days onsite
About the Client
Due to continued growth, we're recruiting for a Lead CRM and Email Coordinator to join a well-established and highly respected UK retail organisation. This business has built a reputation for delivering exceptional customer experiences and continues to invest heavily in its digital and customer engagement strategies. This is an exciting opportunity for an experienced CRM professional to take ownership of customer communications, helping to drive engagement, retention and customer lifetime value through innovative and data-led campaigns.
Benefits
- Competitive salary of £30,000–£35,000
- Annual bonus scheme
- 33 days holiday including bank holidays
- Additional paid day off for your birthday
- Increasing holiday entitlement with long service
- Generous employee discounts for you, family and friends
- Pension scheme and life assurance
- Enhanced maternity and paternity packages
- Employee wellbeing support and counselling services
- Charity and community initiatives
- Career development within a highly regarded organisation
The Lead CRM and Email Coordinator Role
As the Lead CRM and Email Coordinator, you'll be responsible for planning, coordinating and delivering CRM campaigns across email, SMS and direct mail channels. Working closely with internal stakeholders, you'll manage campaign schedules, audience segmentation, creative briefing and deployment, ensuring every customer touchpoint is engaging, relevant and commercially effective. You'll analyse campaign performance, provide actionable insights and continuously optimise activity to improve customer acquisition, retention and engagement. You'll also play a key role in database growth strategies, customer lifecycle communications and ensuring all CRM activity follows best practice across channels.
Lead CRM and Email Coordinator Essential Skills
- Previous CRM experience within a similar role
- Proven experience delivering CRM campaigns across email, SMS and direct mail
- Strong analytical skills with the ability to interpret data and identify opportunities
- Advanced Microsoft Excel skills
- Experience with customer segmentation and lifecycle marketing
- Commercial awareness with a results-driven mindset
- Experience using Bloomreach or a similar ESP platform
- Experience using Google Analytics or equivalent analytics tools
- Excellent organisation and project management skills
- Strong communication and stakeholder management abilities
- Ability to manage multiple projects in a fast-paced environment
- B2C retail experience
- Knowledge of jewellery, watches, fashion or luxury retail sectors would be advantageous
To Be Considered
Please either apply through this advert or email me directly via alexandra.williams@searchability.com. For further information please call me on 01244 739 369 / 07719 051 883. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.
Key Skills
- CRM
- Email Marketing
- Lifecycle Marketing
- Customer Retention
- Customer Acquisition
- SMS Marketing
- Direct Mail
- Campaign Management
- Bloomreach
- Google Analytics
- Excel
- Segmentation
- CRM Strategy
- Data Analysis
- B2C Retail
- Customer Engagement
Lead CRM Coordinator employer: Searchability
Join an award-winning UK retail business based in Lytham St Annes, renowned for its people-first culture and commitment to exceptional customer experiences. As a Lead CRM Coordinator, you'll enjoy a competitive salary, generous benefits including 33 days holiday, and opportunities for career development within a supportive environment that values employee wellbeing and community initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Lead CRM Coordinator
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and retail space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRM campaigns and results. This is your chance to demonstrate your analytical prowess and creativity. Share it during interviews or even on LinkedIn to catch the eye of potential employers.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch! Research the company’s CRM strategies and come armed with ideas on how you can contribute. Tailor your responses to highlight your experience with email, SMS, and direct mail campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Lead CRM Coordinator role!
We think you need these skills to ace Lead CRM Coordinator
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences mentioned in the job description. Highlight your previous CRM experience and any relevant campaigns you've delivered. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background aligns with our people-first culture. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since this role involves analysing campaign performance, make sure to mention any tools or methods you've used to interpret data. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Searchability
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially if you've worked with platforms like Bloomreach. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've interpreted campaign performance metrics and made adjustments based on your findings. This will demonstrate your analytical mindset and results-driven approach.
✨Engage with Stakeholders
Since this role involves working closely with various internal teams, think of examples where you've successfully collaborated with stakeholders. Highlight your communication skills and how you’ve managed expectations while delivering successful campaigns.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing multiple campaigns or dealing with tight deadlines. Prepare some scenarios from your experience that showcase your project management skills and ability to thrive in a fast-paced environment.
