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- Tasks: Drive eCommerce growth, optimise user journeys, and enhance customer retention.
- Company: Join a thriving digital business focused on innovation and growth.
- Benefits: Enjoy a hybrid work model with competitive salary and opportunities for professional development.
- Why this job: Be part of a dynamic team making a real impact in the digital landscape.
- Qualifications: Experience with Google Analytics, A/B testing, and a strong grasp of eCommerce platforms required.
- Other info: Opportunity to lead affiliate marketing initiatives and collaborate across teams.
The predicted salary is between 40000 - 77000 £ per year.
Based in Manchester
Salary up to £50k-£55k
Hybrid – 3 days in office
Driving eCommerce revenue growth & improving customer retention rates
A/B testing, Google Analytics, Hot Jar, CMS platforms
Strong understanding of eCommerce platforms, user behaviour, conversion funnels
ABOUT THE CLIENT
An established and growing business in the digital sector is seeking a commercially minded and data-driven eCommerce Marketing Manager to help drive growth, optimise user journeys, and increase customer retention. In this role, you will take ownership of end-to-end website performance, leading strategic initiatives to enhance conversion rates, boost revenue, and implement a robust affiliate marketing program.
THE ECOMMERCE MARKETING MANAGER ROLE:
- Use analytics tools (e.g. Google Analytics, Hotjar) to assess user behaviour, optimise funnels, and shape strategic decisions.
- Identify and improve underperforming website areas using customer insights and performance analytics.
- Own the optimisation of digital sales funnels and continuously monitor performance metrics.
- Execute A/B tests, personalisation strategies, SEO improvements, and CRO initiatives to increase engagement and performance.
- Work collaboratively with cross-functional teams (Product, Development, Marketing) to deliver UX/UI enhancements and conversion-focused updates.
- Partner with campaign and content leads to align messaging, content, and digital tactics with strategic goals.
- Establish and manage an affiliate marketing program designed to drive incremental revenue and reach.
- Cultivate strong relationships with partners to maximise campaign effectiveness and alignment with business objectives.
- Develop and implement strategies to drive sustained revenue growth.
- Lead initiatives to improve customer renewal/retention rates.
- Deliver clear, actionable reports and insights to stakeholders on marketing performance and site effectiveness.
THE ECOMMERCE MARKETING MANAGER ESSENTIAL SKILLS:
- Proficient in using GA, Hotjar, CMS platforms
- Deep understanding of CRO, SEO, A/B testing, and digital optimisation.
- Solid grasp of customer behaviour across eCommerce platforms and conversion funnels.
- Experience managing affiliate marketing programs from setup through performance tracking.
- Proven track record of delivering measurable eCommerce growth and improving retention.
- Strong project management and cross-functional collaboration skills.
- Excellent communication and stakeholder reporting skills.
Desirable:
- Background in the technology or software sectors.
- Experience with AI tools for digital marketing and optimisation.
TO BE CONSIDERED:
Please either apply through this advert or emailing me directly via alexandra.williams@searchability.com. For further information please call me: 01244 567 567 / 07719051883. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.
Key skills – CMS platforms, Hotjar, Google Analytics, CRO, SEO, A/B testing
Ecommerce Marketing Manager (Manchester) employer: Searchability
Contact Detail:
Searchability Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Manager (Manchester)
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce marketing, especially around conversion rate optimisation (CRO) and A/B testing. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the eCommerce sector, particularly those who have experience with Google Analytics and Hotjar. Engaging in conversations can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used analytics tools to drive growth or improve customer retention in previous roles. Real-life case studies can set you apart from other candidates.
✨Tip Number 4
Showcase your understanding of affiliate marketing by researching successful programmes and being ready to discuss how you would implement and manage one. This will highlight your strategic thinking and readiness for the role.
We think you need these skills to ace Ecommerce Marketing Manager (Manchester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce marketing, particularly with tools like Google Analytics and Hotjar. Emphasise your achievements in driving revenue growth and improving customer retention.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about eCommerce and how your skills align with the role. Mention specific examples of past successes in optimising digital sales funnels and managing affiliate marketing programs.
Showcase Analytical Skills: Demonstrate your proficiency in using analytics tools by including metrics or results from previous roles. Highlight any A/B testing or SEO improvements you've implemented that led to measurable growth.
Prepare for Interviews: Be ready to discuss your approach to user behaviour analysis and conversion rate optimisation. Prepare examples of how you've collaborated with cross-functional teams to enhance user experience and drive results.
How to prepare for a job interview at Searchability
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analytics tools like Google Analytics and Hotjar. Highlight specific examples where you've used data to drive decisions, optimise funnels, or improve user behaviour.
✨Demonstrate Your Understanding of eCommerce
Make sure you can articulate your knowledge of eCommerce platforms and conversion funnels. Discuss any previous roles where you successfully increased revenue or improved customer retention rates.
✨Prepare for A/B Testing Scenarios
Expect questions about A/B testing and how you've implemented it in past projects. Be ready to explain your approach to testing, what metrics you tracked, and the outcomes of your tests.
✨Emphasise Collaboration Skills
Since the role involves working with cross-functional teams, be ready to share examples of how you've collaborated with product, development, and marketing teams. Highlight your communication skills and ability to align strategies.
