At a Glance
- Tasks: Own and execute the full SEO strategy to drive organic growth.
- Company: Established UK organisation in home improvement with a strong national presence.
- Benefits: Company pension, training budget, and access to leading SEO tools.
- Other info: Supportive marketing team and long-term role with genuine ownership.
- Why this job: Make a real impact on SEO performance and shape the future of the business.
- Qualifications: 3+ years of proven SEO experience and strong technical knowledge.
The predicted salary is between 28800 - 48000 £ per year.
Location: Chesterfield, Derbyshire (On-site only)
Type: Permanent, Full-time
Sector: Home Improvement
My client is an established UK organisation operating in the home improvement and accessibility space, with a strong national presence and a clear focus on delivering high-quality, service-led solutions. They are now looking to bring in an experienced SEO Specialist to take full ownership of organic search performance across the business. This is a hands-on role with genuine responsibility, where you will plan, execute, and optimise SEO activity end-to-end rather than acting as a supporting function.
You will be trusted to shape and deliver the SEO strategy, working closely with the wider marketing team to drive qualified enquiries, improve rankings for priority service and location terms, and build a scalable content engine that supports long-term growth. The focus is on sustainable performance, strong foundations, and measurable commercial impact.
This role would suit an SEO professional who is comfortable owning outcomes, making data-led decisions, and operating autonomously in an on-site environment. You will be confident working across technical SEO, content, and performance reporting, and able to translate insight into practical action.
SEO SPECIALIST ROLE- Own and execute the full SEO strategy across technical, on-page, content, and ethical off-page activity
- Build and maintain a prioritised SEO roadmap aligned to commercial goals
- Conduct keyword research, mapping, and SERP analysis across services and locations
- Lead technical SEO activity including crawlability, indexing, Core Web Vitals, internal linking, schema, redirects, and canonicals
- Create clear content briefs for blogs, guides, service pages, and location pages
- Optimise existing content for E-E-A-T, CTR, and conversions
- Monitor rankings, traffic, and enquiry performance with clear reporting and insights
- Oversee white-hat digital PR and link acquisition activity
- Track authority growth and SEO performance over time
- Support CRO initiatives and SEO-friendly testing using GA4 and Looker Studio
- 3+ years' proven SEO experience delivering measurable growth (in-house or agency-side)
- Strong technical SEO knowledge and hands-on experience
- Confident with keyword research, on-page optimisation, and content strategy
- Experience with local SEO and review generation best practice
- Data-driven mindset with strong GA4 and Google Search Console knowledge
- Comfortable using SEO tools such as SE Ranking, Ahrefs, or Majestic
- WordPress experience (Elementor, ACF); basic HTML/CSS understanding
- Strong communication skills with the ability to explain SEO clearly to non-specialists
- Experience in home improvement, trades, healthcare, or lead-generation environments
- Understanding of accessibility guidelines and content for older audiences
- Basic CRO, testing, or copywriting experience
- Familiarity with HubSpot, landing pages, or CRM integrations
- Company pension
- Training budget and access to leading SEO tools
- Supportive, collaborative marketing team
- Long-term role with real ownership and impact
To be considered, please apply via this advert or email me directly at tilly.nutkins@searchability.com. For further information, feel free to give me a call on 01212275600 or 07441348205.
Search Engine Optimization Specialist in Chesterfield employer: Searchability
Join a leading UK organisation in the home improvement sector, where you'll have the opportunity to take full ownership of the SEO strategy in a supportive and collaborative environment. With a focus on employee growth, you'll benefit from a training budget and access to top-tier SEO tools, all while making a measurable impact on the business's organic search performance. Located in Chesterfield, Derbyshire, this role offers a unique chance to work on meaningful projects that enhance accessibility and improve lives.
StudySmarter Expert Advice🤫
We think this is how you could land Search Engine Optimization Specialist in Chesterfield
✨Tip Number 1
Get to know the company inside out! Research their values, recent projects, and any news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common SEO questions and scenarios. Think about how you can demonstrate your hands-on experience and data-driven mindset with real examples from your past work.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Search Engine Optimization Specialist in Chesterfield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO Specialist role. Highlight your relevant experience, especially in technical SEO and content strategy. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our team. Be sure to mention any specific achievements that demonstrate your expertise.
Showcase Your Data Skills:Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics tools like GA4 or Google Search Console in your previous roles. We love seeing numbers that back up your success!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Searchability
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, like how you improved site crawlability or optimised content for E-E-A-T. This shows you're not just familiar with the theory but have real-world experience.
✨Showcase Your Data Skills
Since this role requires a data-driven mindset, be prepared to talk about how you've used tools like GA4 or Google Search Console to track performance. Bring examples of how your data analysis led to actionable insights and measurable growth in previous roles.
✨Prepare for Practical Scenarios
Expect to face practical questions or scenarios during the interview. Think about how you would approach keyword research or create content briefs for different services. Practising these scenarios can help you articulate your thought process clearly.
✨Communicate Clearly
Strong communication skills are essential, especially when explaining SEO concepts to non-specialists. Practice simplifying complex ideas and be ready to demonstrate how you can collaborate effectively with the marketing team to drive results.
