At a Glance
- Tasks: Lead and optimise Paid Search campaigns to boost traffic and revenue.
- Company: Established fashion and retail business in Cheshire with a dynamic digital marketing team.
- Benefits: Salary up to £52k, hybrid working, and ownership of Paid Search strategy.
- Other info: Opportunity for creativity and measurable results in a growing company.
- Why this job: Make a real impact in the fast-paced fashion eCommerce sector.
- Qualifications: Experience in managing Paid Search campaigns and strong Google Ads knowledge.
The predicted salary is between 45000 - 52000 £ per year.
Salary up to £45k-£52k DOE
Based in Cheshire
Hybrid working - 4 days onsite, Fridays working from home
Opportunity to take ownership of Paid Search campaigns for a growing fashion and retail business
ABOUT THE CLIENT
We're working with an established fashion and retail business in Cheshire that's looking to strengthen its digital marketing team with an experienced Paid Search Manager. This is a great opportunity for someone who enjoys combining strategy with hands-on campaign management and wants to make a genuine impact on online performance and revenue growth.
THE BENEFITS
- Salary up to £52k depending on experience
- Hybrid working with Fridays from home
- Opportunity to take ownership of Paid Search strategy
- Work within the fast-paced fashion and eCommerce sector
- Scope to introduce new ideas and drive measurable results
THE PAID SEARCH MANAGER ROLE
As Paid Search Manager, you'll be responsible for developing, managing and optimising paid search activity to drive traffic, conversions and revenue across the business. You'll take a hands-on approach to campaign performance, identifying opportunities to improve efficiency, maximise return on ad spend and support wider eCommerce growth.
Key responsibilities include:
- Manage and optimise Google Ads campaigns across Search, Shopping and Performance Max
- Develop Paid Search strategies focused on customer acquisition, revenue and ROAS
- Monitor campaign budgets, bidding strategies and overall performance
- Analyse campaign data using GA4 and Google Ads to identify opportunities for improvement
- Conduct keyword research, competitor analysis and ongoing campaign testing
- Work closely with wider marketing and eCommerce teams to align campaigns with commercial objectives
- Produce regular performance reports with clear insights and recommendations
PAID SEARCH MANAGER ESSENTIAL SKILLS
- Proven experience managing Paid Search campaigns, ideally within eCommerce or retail
- Strong hands-on knowledge of Google Ads, including Shopping and Performance Max
- Experience managing budgets and optimising campaigns against commercial KPIs
- Good understanding of GA4, conversion tracking and attribution
- Confident analysing data and translating insights into actionable improvements
- Knowledge of Google Merchant Center and product feed optimisation
- Commercial mindset with a strong focus on ROAS, conversions and revenue growth
- Ability to work independently and take ownership of campaign performance
Paid Search Manager employer: Searchability Careers
As a leading retailer located just outside Chester, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. With competitive salaries, generous holiday allowances, and a hybrid working model, we offer our Test Engineers the opportunity to thrive in a supportive environment while enjoying excellent training resources and career progression pathways. Join us to be part of a forward-thinking technology team dedicated to quality and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Searchability Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Searchability Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Searchability Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Searchability Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Searchability Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Searchability Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Searchability Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Searchability Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Searchability Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Searchability Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
