At a Glance
- Tasks: Lead and develop acquisition teams, optimise ROI, and drive growth strategies.
- Company: Dynamic company seeking a strategic leader in digital marketing.
- Benefits: Competitive salary, leadership role, and opportunities for professional growth.
- Other info: Join a collaborative management team and make a real impact on company strategy.
- Why this job: Shape the future of marketing while leading innovative teams in a fast-paced environment.
- Qualifications: 8+ years in digital marketing, with strong leadership and data-driven skills.
The predicted salary is between 80000 - 100000 £ per year.
Our client is seeking a strategic and results-driven Head of Marketing (Acquisition) to lead acquisition efforts across Media and Publisher channels
Role Profile
This is a senior leadership role, forming part of the company's management team, overseeing two teams – Media and Publishers – each led by their own team leader.
The ideal candidate is a data-driven, performance-focused leader with deep expertise in digital acquisition, affiliate marketing, and media buying.
Proven experience in regulated markets and mobile app acquisition is essential.
The role is responsible for driving sustainable growth, optimizing ROI, defining and tracking KPIs, and ensuring both teams operate with clarity, efficiency, and a high-performance mindset.
Key Responsibilities
- Lead and develop two acquisition teams (Media and Publishers), each managed through their respective team leaders.
- Act as an integral member of the management team, directly shaping decision-making and overall company strategy.
- Continuously identify and explore new channels and growth opportunities across both media and publisher landscapes.
- Foster a culture of ownership and accountability through structured weekly team syncs and monthly KPI reviews.
- Define, set, and monitor KPIs for both teams, ensuring alignment with company strategy, monthly performance targets, and growth objectives.
- Drive the identification and testing of new traffic sources across both media buying and publisher channels.
- Establish and optimize reporting structures, workflows, funnels, and operational processes.
- Review daily performance and drive real-time optimization across all paid acquisition channels.
- Manage and oversee acquisition budgets on a weekly basis, ensuring efficient allocation and spend.
- Lead regular team syncs to align priorities, performance, and execution focus.
- Oversee communication with publishers and conduct regular one-on-one calls with key partners.
- Manage the onboarding of new publishers and traffic sources.
- Drive growth strategy by identifying new partnership opportunities across geographies, verticals, and traffic types.
- Collaborate closely with internal stakeholders (Ad Ops, BI, Product, Finance) to improve efficiency, scalability, and data quality.
- Key Skills & Experience
- 8+ years of experience in performance or digital marketing, including at least 2 years in a senior leadership role managing multiple teams (essential).
- Proven experience managing mobile acquisition teams.
- Strong expertise in mobile and performance-based advertising, including in-app traffic and MMPs (e. g. Apps Flyer, Adjust, Branch) (essential).
- Experience in regulated i Gaming environments (essential).
- Experience in the US market is a strong advantage.
- Highly data-driven, with the ability to analyse ROI and performance reports and translate insights into actionable decisions.
- Excellent communication, negotiation, and stakeholder management skills.
- Strategic thinker with a hands‑on, execution-focused mindset.
- Fluent in English; additional languages are a plus.
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Acquisition) in Douglas
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Search-Select LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Search-Select LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Search-Select LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Search-Select LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing (Acquisition) in Douglas
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Search-Select LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Search-Select LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about Search-Select LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Search-Select LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Search-Select LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Search-Select LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
