At a Glance
- Tasks: Manage and optimise digital marketing campaigns across various channels to drive performance.
- Company: Join Search Recruitment Group, a dynamic team focused on digital innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Shape the future of our digital approach while working across multiple brands.
- Why this job: Be the driving force behind our digital marketing strategy and make a real impact.
- Qualifications: 2-4 years in digital marketing with strong analytical and SEO skills.
- Digital & Performance Marketing Executive
- Glasgow
- £30,000-£32,500 depending on experience
We're looking for a Digital & Performance Marketing Executive to join Search Recruitment Group and take ownership of the day-to-day performance of our digital marketing channels.
This is a newly created role for someone who enjoys understanding what's working, what isn't and what we should do differently.
You'll work across paid media, recruitment advertising, websites, SEO and digital analytics, helping us make better decisions about where we invest and how we attract candidates and clients across Search and Henderson Scott.
- What you'll be doing
- Managing and optimising paid digital campaigns across a range of channels.
- Monitoring recruitment advertising performance across platforms such as Indeed, Linked In and other job boards.
- Reviewing spend, applications, conversion and cost per application and recommending improvements.
- Helping determine the best digital approach for marketing campaigns.
- Managing website and landing-page performance and identifying opportunities to improve user journeys and conversion.
- Owning day-to-day SEO activity across our websites.
- Working with content, creative and development teams to deliver digital improvements.
- Producing clear digital performance reporting and, importantly, turning the numbers into recommendations.
- Working with platform suppliers to understand benchmarks, performance and opportunities for optimisation.
- Testing audiences, channels, targeting, landing pages and campaign approaches.
- Helping us get more from our existing digital investment before simply spending more.
What we're looking for
You'll ideally have around 2-4 years' experience in digital or performance marketing and be comfortable working across several channels rather than specialising in just one area.
We're looking for someone with
- paid-media experience;
- strong analytical skills;
- experience working with websites and CMS platforms;
- a good working understanding of SEO;
- experience using analytics and reporting tools;
- an understanding of digital conversion and customer journeys;
- confidence working with budgets and performance data;
- strong organisation and attention to detail;
- the ability to work with developers, agencies, content and creative teams.
Experience within recruitment, talent acquisition, job advertising or another lead-generation environment would be particularly useful, but it isn't essential if you have strong transferable digital experience.
The opportunity
You'll be joining a Marketing function that is evolving how it supports the business, with the opportunity to become our internal specialist for digital acquisition and performance.
You'll work across multiple brands, markets and specialist recruitment sectors, and have genuine scope to shape how we approach paid media, websites, SEO and performance marketing as the role develops.
If you enjoy digging into the data, spotting opportunities and making digital activity work harder, we'd like to hear from you.
Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age
Digital & Performance Marketing Executive in Glasgow employer: Search Consultancy Ltd
Join a leading main contractor in Kendal, where you will be part of a dynamic and supportive work environment that values reliability and hard work. With competitive pay rates and the potential for ongoing employment, this role offers not just a job but a pathway to growth within a reputable company committed to health and safety. Experience the satisfaction of contributing to high-profile projects while working alongside skilled professionals in a fast-paced setting.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Performance Marketing Executive in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Search Consultancy Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Search Consultancy Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Search Consultancy Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Search Consultancy Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital & Performance Marketing Executive in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Search Consultancy Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Search Consultancy Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Search Consultancy Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Search Consultancy Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Search Consultancy Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Search Consultancy Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
