Marketing Executive (Email & Content)
We’relooking for a Marketing Executive to join our marketing department. It’sthe perfect role to develop and expand your skills while working across twoluxury brands: Seaham Hall and the resort chain Luxury Lodges.
Basedat Seaham Hall in County Durham, you’ll report directly to the MarketingManager and work closely with our Lead Marketing Executive and Social MediaMarketing Executive, bringing campaigns to life through great web and emailcontent. This is a varied role with a particular focus on website content,copywriting and email marketing. If you have a way with words, a sharp eye fordetail and love creating content that inspires guests to book, we’d love tohear from you.
Key Duties & Responsibilities
- Update and manage content acrossmultiple websites, including copy, imagery, offers and landing pages
- Write compelling, on-brand copy forwebsites, emails, blogs, brochures, paid ads and promotional materials
- Write, build and schedule emailcampaigns and newsletters
- Input and update email and customercontent in the CRM
- Work on projects for individualresorts, which can include creating marketing assets and delivering minicampaigns
- Support residences and lodge salesmarketing with web content, email campaigns and sales materials
- Act as the day-to-day contact fordesign, print and web agencies, managing projects, timelines and the deliveryof assets
- Book and manage external photographyand videography
- Pull website and email performancedata (such as open rates and click-throughs) to feed into the marketingperformance reports
- Proofread and edit content fromacross the business to ensure accuracy and consistency
- Ensure consistent use of brandguidelines and tone of voice across both brands and all channels
- Deliver the website and emailelements of campaigns across both brands, working from agreed briefs
- Create and update marketingdocuments, promotional materials and other ad hoc content
- Manage the marketing department’sinbox, coordinating admin tasks across multiple resorts
- Respond to marketing-relatedrequests and enquiries from colleagues across the organisation
- Carry out additional marketingduties as required
Skills & Qualifications
- Degree in Marketing, English,Journalism, Communications or a relevant professional qualification
- Excellent written English, withexamples of copywriting you can share
- Knowledge of WordPress (orsimilar CMS)
- Experience using an email marketingplatform (such as Mailchimp, Dotdigital or similar)
- Some familiarity with GoogleAnalytics would be an advantage
- Proficiency in Canva, with AdobeCreative Suite (Photoshop, InDesign) desirable
- Basic HTML knowledge would be anadvantage
- Understanding of CRM systems, datasegmentation and GDPR would be an advantage
- Willingness to travel to ourresorts, with a full UK driving licence preferred
About You
- A natural writer who can adapt toneof voice for different audiences and formats
- Eager to learn and open to coachingfrom senior team members
- Creative, enthusiastic and proactivein your approach
- A collaborative team player,confident in contributing new ideas
- A confident communicator,comfortable liaising with external agencies and suppliers
- Excellent attention to detail andaccuracy, with a sharp eye for typos and inconsistencies
- Strong problem-solving andcreative-thinking abilities
- Proven organisational andtime-management skills, able to juggle multiple deadlines
- Flexible and adaptable, happy toswitch between projects and brands
Benefits
- Hybrid working opportunities (aftersuccessful probation period)
- Employee recognition scheme,including Employee of the Quarter and Employee of the Year
- Workplace wellness programme,including access to the fitness suite (off-peak times)
- In-house and external trainingopportunities
- Staff discounts across both brands
- Uniform provided
- Free onsite parking
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Marketing Executive (Email & Content) in North East employer: Seaham Hall
Seaham Hall is an exceptional employer, offering a vibrant work culture that prioritises employee growth and well-being. As part of a multi-award-winning team in a stunning coastal location, you will enjoy comprehensive training, wellness programmes, and generous employee benefits, including discounts on spa experiences and recognition schemes. Join us to be part of a passionate team dedicated to creating memorable guest experiences in one of the North's most celebrated luxury hotels.
