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For Companies At a Glance
- Tasks: Lead marketing strategies to boost customer acquisition and revenue growth.
- Company: Seagate Technology is a leader in data storage solutions, driving innovation in the tech ecosystem.
- Benefits: Enjoy remote work options, competitive salary, and opportunities for professional growth.
- Why this job: Join a dynamic team focused on market leadership and impactful product launches.
- Qualifications: Bachelor’s degree and 8+ years in distribution or channel marketing required.
- Other info: Candidates must be located in the UK and have the right to work without sponsorship.
The predicted salary is between 36000 - 60000 £ per year.
About Our Group
The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.
The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.
About The Role - You Will
- Develop and manage business plan across the portfolio within the Distribution Channel
- Strategy Development: Develop and refine long-term marketing strategies to drive growth and market penetration.
- Market sizing: Monitor and analyze market dynamics to develop POV on TAM.
- Business planning: Align with the market segment on channel/ route revenue, margin, share objectives.
- Analytics and Reporting: Track and analyze campaign performance, providing insights and recommendations for improvement.
- Develop product requirements funnel to Segment Market teams and coordinate product’s launch in line with Segment Strategy
- Market Research: Conduct market research to understand customer needs and competitive landscape. Build and maintain strategic partnerships with ecosystem players.
- Product Launches: Plan and execute product launches, including go-to-market strategies. Ensure alignment with sales, brand marketing, & segment marketing
- Customer Feedback: Collect and analyze customer feedback to improve products and marketing strategies.
- Align with sales & rev ops on optimized placement and allocation of products
- Positioning: Identify routes / partners to position product assortment to maximize ROI – Net New business growth
- Messaging: Work with segment marketing to develop go to market approach leveraging local knowledge of Seagate strengths vs competitors.
- Develop ideal pricing models & strategic positioning that delivers maximum GM$
- Collaborate with finance: Recommend best course of action to pricing on where to attack and with which products based on feedback from the field
- Market Trends: Monitor market trends and consumer behavior to inform pricing decisions.
- Data Analysis: Analyze marketing data to measure the effectiveness of campaigns and strategies.
- Promote the Seagate Portfolio value proposition
- Seagate point of view: Present to customers and strategic partners our vision of the market along with how Seagate products will solve challenges within the tech ecosystem.
- Content Strategy: Create a content strategy that addresses portfolio value and aligns with overall marketing goals and engages the target audience.
- Promotional Programs: MDF management, channel marketing activities, strategic partner promotions.
About You
- Bachelor’s degree in business, marketing, or a related field
- 8+ years of experience in distribution or channel marketing roles, with demonstrated experience developing analysis and strategies that drive business growth
- Prior experience in data storage or a similar technology industry
- Must have the right to live and work in the country where the role is posted and you do not need sponsorship now, or in the future.
Your Experience Includes
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical mindset with experience measuring business & programs effectiveness
Location: UK
Remote, or Seagate office within the EMEA region
Travel: Up to 25%
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing
Industries: Computer Hardware Manufacturing, Software Development, and IT Services and IT Consulting
Regional Marketing Business Manager employer: Seagate Technology
Contact Detail:
Seagate Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Business Manager
✨Tip Number 1
Familiarise yourself with Seagate's product portfolio and recent market trends in the data storage industry. Understanding the competitive landscape will help you articulate how you can contribute to their marketing strategies.
✨Tip Number 2
Network with current or former employees of Seagate, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Regional Marketing Business Manager position.
✨Tip Number 3
Prepare to discuss your experience with cross-functional collaboration and stakeholder management. Be ready to share specific examples of how you've successfully worked with sales, finance, and other teams to drive marketing initiatives.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing decisions in the past. Highlight any tools or methodologies you've employed to measure campaign effectiveness.
We think you need these skills to ace Regional Marketing Business Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in distribution or channel marketing. Focus on your achievements in customer acquisition, revenue growth, and any specific projects that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention specific strategies you've developed in previous roles that demonstrate your ability to drive business growth and market penetration, as well as your analytical skills.
Showcase Analytical Skills: Since the role requires strong analytical capabilities, include examples of how you've tracked and analysed campaign performance in past positions. Use metrics to illustrate your impact on business outcomes.
Highlight Stakeholder Management Experience: Emphasise your experience in stakeholder management and cross-functional collaboration. Provide examples of how you've successfully worked with sales, finance, and marketing teams to achieve common goals.
How to prepare for a job interview at Seagate Technology
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Regional Marketing Business Manager. Familiarise yourself with Seagate's products and their market positioning, as well as the specific challenges and opportunities within the Edge Datacenter verticals.
✨Showcase Your Analytical Skills
Given the emphasis on data analysis in this role, be prepared to discuss your experience with measuring business effectiveness and campaign performance. Bring examples of how you've used analytics to drive marketing strategies and improve outcomes.
✨Prepare for Cross-Functional Collaboration Questions
This position requires strong collaboration with various teams. Think of examples where you've successfully worked with sales, finance, or product teams to achieve common goals. Highlight your stakeholder management skills during the interview.
✨Demonstrate Market Knowledge
Stay updated on current market trends and consumer behaviour in the tech industry, particularly in data storage. Be ready to discuss how these trends could impact Seagate's marketing strategies and product positioning.
