Ecommerce & Digital Marketing Manager in Staplehurst

Salary: £40-45k

Package: Generous growth bonus, spa products

Culture: Opportunity to grow with a scaling challenger brand in a supportive, wellness-focused culture - amongst great people!

About Sea Magik

Sea Magik is a British mineral-based skin and haircare challenger brand on a mission to become the authority in mineral treatment for skin and scalp health. For over 40 years, we have pioneered the use of sea minerals to help people manage dry, sensitive, and problem skin and scalp, restoring comfort, confidence, and control. Our products are trusted by leading retailers including Holland & Barrett, as well as spas and professionals across the UK. Backed by recent investment, we are now entering an exciting new phase of growth. We are scaling our ecommerce and Amazon channels, launching new products, and expanding our global reach. We are small enough for every person to make a real impact, but established enough to have proven products, loyal customers, and significant untapped potential. This is a rare opportunity to join a purpose-driven challenger brand with genuine heritage and strong growth momentum.

About the Role

This is a commercially focused ecommerce and digital marketing role with responsibility for revenue growth across our digital channels including website and Amazon. You will be responsible for driving customer acquisition, improving conversion, and increasing retention through paid media, CRM, and ecommerce optimisation. You will work closely with the Founder, General Manager, and Brand & Product Manager, forming a powerful partnership that connects brand, product, and digital performance. Together, you will ensure our product launches, campaigns, and digital channels deliver maximum impact. This role is ideal for someone who is proactive, analytical, and motivated to grow their career within an ambitious and expanding brand.

Key Responsibilities

• Ecommerce and Website (Shopify)
  • Optimise ecommerce performance and conversion rate to deliver budgeted revenue
  • Manage onsite merchandising, promotions, and campaign setup
  • Make continuous improvements to drive site performance and customer experience
• Amazon
  • Optimise Amazon performance to deliver budgeted revenue
  • Work with internal team and external partners on listings, advertising, and promotions
  • Make continuous improvements to drive visibility, conversion, and revenue
• Paid Media and Customer Acquisition
  • Own Paid strategy to drive acquisition and optimise spend
  • Manage paid media channels including Meta, Google, and TikTok
  • Monitor and optimise campaign performance to improve efficiency and return
  • Support testing of new creatives, audiences, and acquisition opportunities
• CRM and Retention (Klaviyo)
  • Own CRM strategy across email and customer journeys
  • Build and optimise email campaigns and automated flows
  • Develop strategies to improve retention and repeat purchase rate
  • Manage customer segmentation and lifecycle marketing
• Social media performance
  • Own the commercial performance of organic and paid social media channels
  • Manage the Social Media Executive, providing clear direction, priorities, and accountability
  • Ensure social media activity drives traffic, engagement, and revenue growth
  • Work closely with the Brand & Product Manager to align content with commercial priorities
• Performance Tracking and Reporting
  • Track, analyse, and report on performance across ecommerce, paid media, CRM, and social channels
  • Manage KPIs across ecommerce and all acquisition channels
  • Support data-driven decision making across digital channels
  • Operate a Plan-Do-Review approach to all activities to ensure continuous improvement
• Agency and Partner Management
  • Manage external digital agencies and partners across paid media, Amazon, and other digital channels
  • Set clear objectives and monitor performance to ensure strong return on investment
  • Ensure agencies are aligned with business priorities and delivering measurable results
• Cross-Functional Collaboration
  • Work closely with the Brand & Product Manager to ensure strong alignment between brand storytelling, product launches, and digital performance
  • Ensure successful execution of product launches and campaign rollouts across digital channels
  • Support General Manager & National Account Manager on digital projects relating to other sales channels as required
  • Ensure consistency and effectiveness across all digital touchpoints

What We're Looking For

• 3 to 5 years experience in ecommerce & digital marketing
• Strong understanding of ecommerce performance metrics
• Experience with Shopify and Klaviyo essential
• Experience managing Paid Meta and Google Ads
• Analytical, organised, and commercially aware
• Proactive and motivated to drive growth
• Experience in beauty, skincare, haircare, or wellness is a plus.

Location

Staplehurst, Kent with hybrid working available

Reports to

General Manager

Direct report

Social Media Executive

Works closely with

Brand & Product Manager