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- Tasks: Lead marketing strategy and drive commercial growth for Southeastern's rail network.
- Company: Join one of Britain's busiest train operators with a commitment to innovation.
- Benefits: Salary up to £71k, hybrid working, and free rail travel.
- Why this job: Shape the future of rail travel and make a real impact on passenger experience.
- Qualifications: Degree in business/marketing or equivalent experience required.
- Other info: Proudly recognised as a Great Place to Work and committed to diversity.
The predicted salary is between 60000 - 74000 £ per year.
We're seeking a Head of Marketing (salary up to £71k) to join our team based at our Head Office in London Bridge (hybrid working - 3 days on site). As the first Train Operator to integrate track and train under a single leadership team, there has never been a more exciting time to come aboard and help shape the way passengers experience our railway as we journey together towards Great British Railways.
Responsibilities
- Set the marketing direction for Southeastern, defining an annual strategy aligned with revenue targets and wider business priorities.
- Lead, motivate and develop a high-performing marketing team, as well as our media and creative agency partners.
- Use the full marketing mix, including digital, CRM, PPC, SEO and multichannel campaigns to unlock commercial growth and maximise ROI.
- Oversee the marketing budget and ensure every activity delivers measurable value.
- Drive innovation across the network, seeking new opportunities with brands, partners and communities.
- Ensure consistent branding, unified messaging and strong collaboration with Communications to maximise reach.
- Represent Southeastern within industry groups and work closely with other train operators and the Department for Transport.
Are you motivated by the opportunity to drive commercial growth and bring fresh ideas to one of the busiest rail networks in the country? You are commercially minded with a clear understanding of how marketing drives revenue and ROI. You're a strategic thinker using research, data and insight to create compelling marketing narratives. You bring creative judgement with experience delivering standout campaigns. You're digitally fluent with excellent knowledge of multi-channel, online and CRM activity. You're an effective communicator and persuasive influencer. You're proactive, innovative, and always looking for "what if?" opportunities. You have confident project and people leadership skills.
Qualifications
- A degree or qualification in business/marketing (or equivalent experience).
About Southeastern
As proud members of the Armed Forces Covenant and Disability Confident Scheme, we will offer you an interview if you apply under these schemes and meet the minimum criteria for the role.
Company and Benefits
We're one of Britain's busiest train operators, serving London, Kent and parts of East Sussex. We run over 1,700 trains a day, carrying more than 500,000 passengers and serving 180 stations. This is a journey we're fully committed to and we're proud to have been named a "Great Place to Work" at the 2023 National Rail Awards and endorsed as a WORK180 Employer for Women. Our Safeguarding Team works to keep our customers, colleagues, and the public safe by improving safeguarding measures and knowledge so everyone gets home safe, every day.
Salary Up to £71,000 per annum plus free rail travel
Head of Marketing in London employer: SE Trains Ltd
Contact Detail:
SE Trains Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the marketing field. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best marketing campaigns and projects. This is a great way to demonstrate your creativity and strategic thinking to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and come ready with ideas on how you can contribute to their growth. This will show you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Southeastern.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience with digital marketing, team leadership, and strategic thinking. We want to see how your skills align with our goals at Southeastern!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the rail industry and how you can drive commercial growth. Be sure to mention any innovative ideas you have for our marketing strategy.
Showcase Your Achievements: When detailing your past roles, focus on measurable achievements. Did you increase ROI on campaigns? Lead a successful team? We love numbers and success stories that demonstrate your impact in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Southeastern!
How to prepare for a job interview at SE Trains Ltd
✨Know Your Marketing Mix
Make sure you’re well-versed in the full marketing mix, especially digital strategies like CRM, PPC, and SEO. Be ready to discuss how you’ve used these tools in past roles to drive commercial growth and maximise ROI.
✨Showcase Your Leadership Skills
As a Head of Marketing, you’ll need to lead a high-performing team. Prepare examples of how you’ve motivated and developed teams in the past, and be ready to share your approach to fostering collaboration with media and creative agencies.
✨Bring Data to the Table
Demonstrate your strategic thinking by discussing how you’ve used research and data to create compelling marketing narratives. Be prepared to explain how you measure success and ensure every activity delivers measurable value.
✨Be Innovative and Proactive
Southeastern is looking for someone who’s always asking 'what if?'. Think of examples where you’ve driven innovation or sought new opportunities with brands and communities. Show them you’re not just a follower but a trendsetter in the marketing space.