Digital Marketing Manager

Are you looking for a career where you can make a real difference in people's day? We are seeking a Digital Marketing Manager to join the team at our Head Office in London Bridge (Hybrid working). In this role, you will lead the planning and delivery of our digital marketing strategy to drive customer acquisition, engagement, retention & revenue growth. You are the SME on all things digital marketing including eCRM, translating commercial objectives into measurable campaigns that deliver return on investment.

Through strategic insight, hands-on execution and effective leadership, you will elevate our digital presence across multiple channels, evaluate the effectiveness of campaigns and make great things happen for Southeastern.

What you'll do:

• Develop and own the digital marketing strategy, ensuring alignment with overall marketing and commercial objectives.
• Lead the eCRM strategy, driving customer retention, loyalty and personalisation.
• Provide inspirational leadership for the eCRM Manager, providing coaching, clear objectives and career development support.
• Plan, deliver and optimise multi-channel campaigns.
• Oversee digital marketing analytics, reporting on key KPIs, trends and metrics such as ROAS (return on ad spend), CPA (cost per acquisition) ROI, CTR (click-through rates) & conversion, providing actionable insight to improve performance.
• Work with colleagues across the business and external agencies to ensure best-in-class execution.
• Create and manage campaign assets including writing briefs for the creation of assets required for digital marketing campaigns.
• Manage the delegated digital marketing budget, forecasting and controlling spend to maximise return on investment and other business goals.
• Stay ahead of emerging digital trends and technologies, embedding innovation and continuous improvement.
• Be our SME on digital marketing and eCRM, shaping strategic decisions.

Your talents:

• You dare to Lead - Inspiring leadership is what you do best.
• A Digital Marketing Pro - anything you don't know about paid and organic channels, analytics, targeting & personalisation is not worth knowing.
• eCRM - You understand customer segmentation, lifecycle management and data driven campaign optimisation.
• Strategic thinker - You can analyse complex problems and turn insight into action.
• Solid stakeholder management - You know how to manage all the moving parts.
• Commercial & business savvy - You have proven ability to manage budgets and deliver maximum ROI & ROAS (return on ad spend).
• CIM or equivalent qualification in digital marketing would be advantageous.

As proud members of the Armed Forces Covenant and Disability Confident Scheme, we will offer you an interview if you apply under these schemes and meet the minimum criteria for the role.

Other things to know:

• This vacancy may close early if we receive a large number of applications. So, make sure you get yours in early.
• All offers of employment are subject to satisfactory references, a right to work verification, a basic criminal record check, and a pre-employment medical assessment. Work visa sponsorship isn't available for this role.
• If you applied but weren't successful in getting a similar role at Southeastern, please wait six months before applying again.

What you'll get in return:

• Along with your salary, the rewards you'll get include:
• a final salary pension
• 25 days annual leave allowance (plus bank holidays)
• free rail travel across our networks.

Meaning you can feel secure in your career as well as fulfilled by your work.

A bit about Southeastern:

We're one of Britain's busiest train operators, serving London, Kent and parts of East Sussex. We run over 1,700 trains a day, carrying more than 500,000 passengers and serving 180 stations. However, working on our railway is more than getting passengers from A to B. It's about all the little moments that make a difference to their journey. It's also about making our railway a great place to work. With a team that represents the communities we serve. This is a journey we're fully committed to and we're proud to have been named a Great Place to Work at the 2023 National Rail Awards and endorsed as a WORK180 Employer for Women.

Our ways of working are what we expect of everyone at Southeastern. They are powerful. Tiny moments, every day, from every one of us, add up to massive, positive change. Improving how it feels to work here and how it feels to travel with us.

At the heart of everything we do, our Safeguarding Team works to keep our customers, colleagues, and the public safe by improving safeguarding measures and knowledge making sure everyone gets home safe, every day.