Paid Media & Performance Marketing Specialist (part time) in Salford

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices across Europe and in Mauritius. Our purpose is to bring people solutions to life, enabling organisations of all sizes to turn Human Resources into a source of value for both the business and its people. Our people solutions cover the entire employee journey – from getting people paid to attracting, rewarding and developing talent.

About the role: We are looking for an experienced, hands-on Paid Media & Performance Marketing Specialist on a part-time basis to drive our paid digital acquisition activity and support our UK marketing objectives. You will own paid media activity from strategy and planning through to execution, optimisation and reporting, developing channel plans and managing campaigns across Google Ads, Microsoft Advertising, LinkedIn, Meta and emerging digital channels. Working closely with the wider marketing team, you will manage budgets, analyse performance and identify opportunities to reach target audiences, generate high-quality leads and improve marketing effectiveness. Beyond technical expertise, we're looking for someone who brings energy, curiosity and a collaborative mindset to the team. You'll be a proactive self-starter who enjoys sharing ideas, communicating insights and working with others to achieve shared goals.

Which tasks can you expect?

• Paid Media Planning & Execution: Plan, build, launch and optimise paid acquisition campaigns across Google Ads, Microsoft Advertising (Bing), LinkedIn and Meta. Develop multi-channel media plans, including channel selection, audience targeting, budget allocation, forecasting and campaign objectives. Manage paid media activity across search, social, display, video and other relevant digital advertising formats. Recommend the most effective channel mix to reach target audiences and support marketing and new business objectives. Collaborate with the wider marketing team to translate campaign briefs and business priorities into effective paid media activity.
• Performance & Budget Optimisation: Manage and monitor paid media budgets, ensuring effective allocation, pacing and return on investment. Continuously optimise campaigns to improve conversion rates, lead quality and acquisition efficiency. Conduct structured testing across audiences, creative, messaging, bidding strategies and landing pages. Identify opportunities to reallocate investment based on campaign performance and business priorities. Proactively identify and resolve campaign performance challenges.
• Reporting, Analytics and Insights: Develop and maintain paid media dashboards and regular performance reports. Monitor key metrics including cost per lead, conversion rates, lead quality and pipeline contribution. Translate campaign data into clear, actionable insights and recommendations for marketing stakeholders. Work closely with marketing and sales colleagues to understand lead progression and improve campaign effectiveness. Ensure accurate campaign tracking, measurement and attribution. Communicate performance results, learnings and recommendations clearly to the wider team.
• Channel Innovation & Experimentation: Proactively identify, evaluate and test new paid acquisition channels, advertising formats and technologies. Explore opportunities across YouTube, Google Demand Gen, AI-powered advertising, ChatGPT advertising and other emerging digital channels where available. Stay informed about changes in digital advertising, audience behaviour, automation and AI-driven discovery. Share learnings with the wider team and recommend opportunities to scale successful experiments.

What do you have to offer?

• Essential experience & skills: Minimum 3 years' hands-on experience in paid media, performance marketing or digital acquisition. Strong practical expertise across Google Ads, Microsoft Advertising (Bing), LinkedIn Campaign Manager and Meta Ads Manager is essential. Proven experience independently planning, launching, managing and optimising multi-channel paid media campaigns. Experience developing media plans, managing advertising budgets and forecasting campaign performance. Strong analytical capabilities and experience with Power BI, Google Analytics 4 (GA4), Google Tag Manager and performance reporting tools. Good understanding of conversion tracking, campaign attribution and acquisition performance. Ability to interpret campaign data and communicate clear, commercially relevant insights and recommendations. Strong organisational skills and confidence managing multiple campaigns and priorities independently.
• Desirable experience: Experience in B2B marketing, SaaS, technology, HR, or professional services. Hands-on experience with YouTube advertising, Google Demand Gen, display or programmatic advertising. Familiarity with emerging AI-driven advertising opportunities and changing digital discovery behaviours. Experience using Salesforce or other CRM platforms to understand lead quality and pipeline contribution. Knowledge of conversion rate optimisation (CRO) and landing page performance.

Salary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.

Why Join SD Worx? A dynamic environment: flexible working hours and working from home, 25 days holiday + 8 days public holiday, flexible benefits scheme (including ability to buy additional 5 days holiday), pension up to 6% matched, workation: possibility to work from any SD Worx location (4 weeks per year, EU only), referral program, learning opportunities: through an individual development plan and professional training, career growth: whether you want to become more of an expert in your field or want to expand your knowledge more horizontally, there is always room to grow within SD Worx! From many places, we work as one, moving from better to best together. SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life. All hiring decisions are made based on skills, experience and role‑related qualifications.