Marketing Lead in Glasgow

Marketing Lead in Glasgow

Glasgow Full-Time 31500 - 38500 £ / year (est.) No working from home possible
SCVO

At a Glance

  • Tasks: Lead creative marketing campaigns that make a real difference for children and families in Scotland.
  • Company: Early Years Scotland, a leading charity dedicated to supporting young children.
  • Benefits: Competitive salary, generous leave, family-friendly policies, and professional development opportunities.
  • Other info: Join a supportive team culture and enjoy a genuine seat at the table.
  • Why this job: Shape national brand and strategy while directly impacting children's lives.
  • Qualifications: Proven marketing experience with strong communication and creative skills.

The predicted salary is between 31500 - 38500 £ per year.

Are you a creative, driven marketer who wants your work to make a real difference to children and families across Scotland?

Early Years Scotland is seeking a Marketing Lead to raise our profile nationally, grow our membership and bring the impact of our work to life for the people who need to see it.

Early Years Scotland is a registered charity and Scotland's leading national specialist organisation dedicated to supporting our youngest children, from pre-birth to age five.

With nearly sixty years of experience as a Third Sector organisation, we take immense pride in our long-standing commitment to those who work for and on behalf of Scotland's youngest children.

Imagine a marketing role where every campaign you run helps change a child's start in life.

At Early Years Scotland, your creativity won’t just build a brand, it will open doors for families, win new supporters, and help shape how Scotland sees and invests in its youngest children.

We're looking for a Marketing Lead who wants more than a job description: the chance to build our national profile, see your work drive real growth in membership and corporate partnerships, and be trusted to shape strategy rather than just deliver it.

Why you'll love this role

Creative ownership. You'll shape EYS's national brand and marketing strategy, not just execute someone else’s plan.

Work you can see the results of.

Your campaigns will directly grow our membership, win corporate partners and support fundraising that changes real outcomes for children and families.

Variety that keeps things interesting.

One week you're telling a family's story, the next you're helping craft materials for a corporate partnership pitch, the next you're helping advertise our community sessions for children.

A genuine seat at the table.

You'll work closely with senior colleagues, including our Head of Grants and Strategic Fundraising, shaping how EYS tells its story to funders and partners.

A mission worth marketing. Join an organisation with nearly sixty years of experience and a track record that gives you something real to shout about.

Key Responsibilities

  • Promote, develop and raise the profile of Early Years Scotland nationally, maintaining and enhancing our external image, visibility and impact.
  • Determine key audiences for the organisation and design initiatives to promote Early Years Scotland to those audiences, ensuring all publications carry a strong marketing element.
  • Support the Membership department, membership recruitment strategy and the Professional Learning Academy through targeted marketing.
  • Identify and actively pursue media opportunities, monitor the news and media, and keep up to date with Early Years Scotland developments and potential stories.
  • Support the website, social media platforms and other e-marketing communications.
  • Work collaboratively with colleagues to develop and produce promotional materials, and create and implement marketing campaigns both internally and externally.
  • Act as an effective advocate and ambassador for Early Years Scotland, building strong relationships across the sector.
  • Support the marketing of Little Rays of Wellness, our social enterprise, and contribute to fundraising activity by helping to promote campaigns, appeals and corporate partnerships.
  • Build relationships with Third Sector Interfaces and local networks to promote EYS services happening in communities across Scotland.

What We're Looking For

  • Proven experience in a marketing role, with skills in preparing press releases, creating marketing campaigns and using social media effectively.
  • Experience producing promotional materials and developing creative, innovative ways to communicate an organisation’s message.
  • Excellent written and verbal communication skills, with high standards of grammar and spelling.
  • A self-motivator able to identify opportunities, plan innovative strategies and achieve results.
  • Ability to manage a diverse workload, prioritise effectively and work well as part of a team.
  • What Early Years Scotland will offer
  • Competitive salary and generous annual leave
  • Family-friendly policies that support work-life balance
  • 5% employer pension contribution after 3 months
  • Access to our Employee Assistance Programme
  • Ongoing professional learning and development opportunities
  • A supportive, collaborative team culture where your contribution is valued
  • The chance to shape how Scotland sees the difference Early Years Scotland makes to children and families

Qualifications

Relevant qualifications and equivalent professional experience will be considered for this role.

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Marketing Lead in Glasgow employer: SCVO

Wise Women is an exceptional employer dedicated to empowering women in Glasgow through meaningful community engagement and support. Our inclusive work culture fosters personal and professional growth, offering employees the chance to develop their skills while making a tangible difference in the lives of women affected by violence and abuse. With a strong commitment to feminist principles and a focus on collaboration, we provide a unique opportunity to be part of a transformative mission in a vibrant city.

SCVO

Contact Details:

SCVO Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing Lead in Glasgow

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SCVO and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SCVO are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SCVO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SCVO. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing Lead in Glasgow

Creative Marketing
Brand Development
Campaign Management
Membership Recruitment Strategy
Press Release Preparation
Social Media Management
Promotional Material Production

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SCVO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of SCVO:Show us that you’ve done your homework! In your application, briefly mention what you admire about SCVO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at SCVO

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SCVO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At SCVO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.