Email Marketing Executive

Email Marketing Executive

Department: Digital

Employment Type: Full Time

Location: Coventry – Digital Lounge

Reporting To: Online Channel Director

Compensation: £35,000 / year

Description

We are looking to recruit a Email Marketing Executive to join our Digital team based in Coventry.

What’s the opportunity?

The Email Marketing Executive is responsible for managing end-to-end campaign delivery of promotional, content and transactional journeys. You’ll be leveraging our enterprise-level marketing and automation platform, MAPP, to implement and improve Omnichannel experiences through continuous analysis and optimisation.

This is a hands-on role for someone who is experienced in data-driven marketing, loves testing and improving customer journeys, and has a creative eye for delivering engaging, on-brand content that drives measurable results. It is a pivotal and cross-functional role working with teams around the business to help solve problems and improve our relationship with customers through direct communication channels.

What does the role involve?

• Plan, build, and deploy targeted email and CRM campaigns using MAPP
• Manage complex customer journeys and automation workflows, ensuring timely and relevant communications
• Collaborate with creative, digital, and analytics teams to ensure consistent and personalised customer experiences
• Conduct regular performance analysis and produce insightful reporting on engagement, conversion, and ROI
• Implement A/B testing and continuous optimisation initiatives to improve campaign outcomes
• Use customer and behavioural data to enhance segmentation, lifecycle marketing, and retention strategies
• Support the development of new CRM initiatives that drive conversion, NPS and long-term value through loyalty

Who are we looking for?

• Proven experience in email marketing or CRM campaign management
• Hands-on experience using MAPP or another marketing automation platform (e.g. Salesforce, Adobe, Braze, Emarsys)
• Strong understanding of CRM data structures, segmentation, and omnichannel journeys
• Confident analysing data and reporting on campaign performance
• Excellent attention to detail and organisational skills
• Ability to manage multiple projects and deadlines
• Creative thinker with a test-and-learn mindset
• Experience with ecommerce or retail marketing
• Understanding of customer lifecycle strategies
• Basic HTML/CSS skills for email editing
• Familiarity with Google Analytics, Power BI, or similar analytics tools

What’s in it for you?

• 33 days holidays including bank holidays
• Employee benefits platform – access to 100s of high street discounts and more – holiday discounts, gym discounts, cinema discounts, e-vouchers, cashback and more!
• Colleague Discount
• Career progression
• Enhanced Maternity, Paternity and Adoption Leave
• Access to our dedicated Employee Assistance Programme – to give you free access to advice and information on a range of topics
• Virtual GP – Access to a GP service 24/7
• Salary finance scheme
• Pension Scheme
• Death in Service
• Life assurance