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For Companies At a Glance
- Tasks: Own GTM implementation and ensure reliable analytics for internal digital services.
- Company: Join an award-winning consultancy impacting millions across the UK.
- Benefits: Competitive day rate, hybrid work options, and potential contract extension.
- Why this job: Make a real impact on digital transformation in a dynamic environment.
- Qualifications: 4-6+ years in GTM/GTM Server Side and GA4 implementation required.
- Other info: Collaborate with a multidisciplinary team and enhance your skills in a supportive culture.
The predicted salary is between 60000 - 78000 £ per year.
Job Description
Manchester, United Kingdom – £325/day – Inside IR35
Contract
Reference: JS
Industry: IT & Telecommunications
Contact: Recruitment Team
About Scrumconnect Consulting
Scrumconnect Consulting is a multi-award-winning consultancy (UKIT awards including Best Public Sector IT Project, Digital Transformation Project of the Year, and a Special Award for Organisational Excellence). Our work impacts 40M+ UK citizens across departments including DWP, MoJ, and HM Passport Office.
Role Summary
We're seeking a Google Tag Manager (GTM) Specialist to support the Digital Workplace Function, partnering with the Email and Microsoft Office product teams within Collaboration & Communication Services (C&CS). You'll own event tracking strategy, tagging, and data-layer quality to power reliable analytics and performance insights for internal digital services. You'll collaborate with a Senior Performance Analyst and a multidisciplinary team.
What you'll do
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Own GTM implementation (web/app): plan, configure, and maintain tags, triggers, variables, and templates for robust, low-latency tracking.
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Data layer & taxonomy: define/extend a scalable event schema and data-layer spec; document naming conventions and governance.
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Consent & privacy: implement Consent Mode v2, CMP integrations, and tagging that respects privacy, security, and accessibility standards.
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Server Side tagging (sGTM): design and/or maintain Server Side containers to improve data quality and control.
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GA4 & BigQuery: ensure high-fidelity event collection, parameters, and user properties; validate exports to BigQuery for downstream analysis.
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Debugging & QA: use Preview/Debugger, tag audits, and monitoring to detect regressions; create automated checks where feasible.
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Stakeholder enablement: translate business questions into trackable events and KPIs; create clear implementation guides and runbooks.
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Reporting enablement: collaborate on Looker Studio/Power BI dashboards by ensuring clean, trustworthy tracking inputs.
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Performance & reliability: minimise tag bloat, resolve conflicts, and optimise loading strategies.
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Change management: manage releases via versioning, environments, and rollback plans; integrate with agile delivery.
Essential skills & experience
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4-6+ years in GTM/GTM Server Side and GA4 implementation (web and/or app).
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Strong data layer design, event modelling, and taxonomy governance.
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Hands-on with Consent Mode v2, CMP integrations, PII controls, and privacy-by-design.
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Comfortable with BigQuery (schemas, QA, basic SQL for validation).
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Proficient in Looker Studio (for validation/health views; storytelling a plus).
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Solid debugging across environments; familiarity with browser dev tools & network requests.
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Clear communicator; can turn business needs into measurable tracking plans.
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Experience working in agile, with version control and change management for tags.
Desirable
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Server Side GTM in production (GA4, Ads, custom endpoints).
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Power BI and/or Azure Data Services exposure.
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Public-sector or large-scale internal service experience.
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Basic JavaScript/TypeScript for custom templates and tag logic.
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Understanding of accessibility implications for tagging and measurement.
Compliance & standards
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Adheres to digital service standards, accessibility principles, and data governance.
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Ensures tagging does not degrade user experience or expose sensitive data.
Contract & logistics
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Day rate: £325/day Inside IR35
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Location: Manchester (hybrid options considered)
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Duration: Contract, with potential extension
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Clearance: BPSS/SC welcome; sponsorship can be supported where applicable.
Google Tag Manager (GTM) Specialist employer: scrumconnect ltd
Contact Detail:
scrumconnect ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Tag Manager (GTM) Specialist
✨Network Like a Pro
Get out there and connect with people in the industry! Attend meetups, webinars, or even just grab a coffee with someone who works in GTM. You never know who might have a lead on your next gig!
✨Show Off Your Skills
Create a portfolio showcasing your GTM projects. Include case studies that highlight your event tracking strategies and data-layer designs. This will give potential employers a clear view of what you can bring to the table.
✨Ace the Interview
Prepare for common interview questions related to GTM and analytics. Be ready to discuss your experience with Consent Mode v2 and server-side tagging. Practice explaining complex concepts in simple terms – it shows you can communicate effectively!
✨Apply Through Our Website
Don’t forget to check out our job listings on the StudySmarter website! Applying directly through us can sometimes give you an edge, as we love to see candidates who are proactive about their job search.
We think you need these skills to ace Google Tag Manager (GTM) Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Google Tag Manager and GA4. We want to see how your skills match the role, so don’t be shy about showcasing relevant projects!
Show Off Your Technical Skills: Since this role is all about GTM and data layers, include specific examples of your hands-on experience. We love seeing details about your work with Consent Mode v2 and server-side tagging, so let us know what you’ve done!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clear communication, so make sure your points are easy to understand and directly related to the job description.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at scrumconnect ltd
✨Know Your GTM Inside Out
Make sure you’re well-versed in Google Tag Manager, especially the latest features and best practices. Brush up on your experience with event tracking strategies, data layers, and server-side tagging, as these will likely be hot topics during your interview.
✨Showcase Your Problem-Solving Skills
Prepare to discuss specific challenges you've faced in previous roles related to GTM implementation. Think of examples where you optimised tracking or resolved conflicts, and be ready to explain your thought process and the outcomes.
✨Communicate Clearly and Effectively
Since the role involves translating business needs into measurable tracking plans, practice articulating complex technical concepts in simple terms. This will demonstrate your ability to collaborate with non-technical stakeholders.
✨Familiarise Yourself with Compliance Standards
Understand the importance of privacy and accessibility in tagging. Be prepared to discuss how you’ve implemented Consent Mode v2 and ensured compliance in past projects, as this is crucial for the role.