At a Glance
- Tasks: Own GTM implementation and ensure reliable analytics for internal digital services.
- Company: Join an award-winning consultancy impacting millions across the UK.
- Benefits: Competitive day rate, hybrid work options, and potential contract extension.
- Other info: Collaborate with a multidisciplinary team and enhance your skills in a supportive culture.
- Why this job: Make a real impact on digital transformation in a dynamic environment.
- Qualifications: 4-6+ years in GTM/GTM Server Side and GA4 implementation required.
The predicted salary is between 60000 - 78000 £ per year.
Job Description
Manchester, United Kingdom - £325/day - Inside IR35
Contract
Reference: JS
Industry: IT & Telecommunications
Contact: Recruitment Team
About Scrumconnect Consulting
Scrumconnect Consulting is a multi-award-winning consultancy (UKIT awards including Best Public Sector IT Project, Digital Transformation Project of the Year, and a Special Award for Organisational Excellence). Our work impacts 40M+ UK citizens across departments including DWP, MoJ, and HM Passport Office.
Role Summary
We're seeking a Google Tag Manager (GTM) Specialist to support the Digital Workplace Function, partnering with the Email and Microsoft Office product teams within Collaboration & Communication Services (C&CS). You'll own event tracking strategy, tagging, and data-layer quality to power reliable analytics and performance insights for internal digital services. You'll collaborate with a Senior Performance Analyst and a multidisciplinary team.
What you'll do
Own GTM implementation (web/app): plan, configure, and maintain tags, triggers, variables, and templates for robust, low-latency tracking.
Data layer & taxonomy: define/extend a scalable event schema and data-layer spec; document naming conventions and governance.
Consent & privacy: implement Consent Mode v2, CMP integrations, and tagging that respects privacy, security, and accessibility standards.
Server Side tagging (sGTM): design and/or maintain Server Side containers to improve data quality and control.
GA4 & BigQuery: ensure high-fidelity event collection, parameters, and user properties; validate exports to BigQuery for downstream analysis.
Debugging & QA: use Preview/Debugger, tag audits, and monitoring to detect regressions; create automated checks where feasible.
Stakeholder enablement: translate business questions into trackable events and KPIs; create clear implementation guides and runbooks.
Reporting enablement: collaborate on Looker Studio/Power BI dashboards by ensuring clean, trustworthy tracking inputs.
Performance & reliability: minimise tag bloat, resolve conflicts, and optimise loading strategies.
Change management: manage releases via versioning, environments, and rollback plans; integrate with agile delivery.
Essential skills & experience
4-6+ years in GTM/GTM Server Side and GA4 implementation (web and/or app).
Strong data layer design, event modelling, and taxonomy governance.
Hands-on with Consent Mode v2, CMP integrations, PII controls, and privacy-by-design.
Comfortable with BigQuery (schemas, QA, basic SQL for validation).
Proficient in Looker Studio (for validation/health views; storytelling a plus).
Solid debugging across environments; familiarity with browser dev tools & network requests.
Clear communicator; can turn business needs into measurable tracking plans.
Experience working in agile, with version control and change management for tags.
Desirable
Server Side GTM in production (GA4, Ads, custom endpoints).
Power BI and/or Azure Data Services exposure.
Public-sector or large-scale internal service experience.
Basic JavaScript/TypeScript for custom templates and tag logic.
Understanding of accessibility implications for tagging and measurement.
Compliance & standards
Adheres to digital service standards, accessibility principles, and data governance.
Ensures tagging does not degrade user experience or expose sensitive data.
Contract & logistics
Day rate: £325/day Inside IR35
Location: Manchester (hybrid options considered)
Duration: Contract, with potential extension
Clearance: BPSS/SC welcome; sponsorship can be supported where applicable.
Google Tag Manager (GTM) Specialist in Manchester employer: scrumconnect ltd
At Scrumconnect Consulting, we pride ourselves on being a multi-award-winning consultancy that values innovation and excellence in the IT and Telecommunications sector. Our Manchester location offers a collaborative work culture where you can thrive alongside talented professionals, with ample opportunities for personal and professional growth. Join us to make a meaningful impact on over 40 million UK citizens while enjoying competitive rates and a supportive environment that champions your career development.
StudySmarter Expert Advice🤫
We think this is how you could land Google Tag Manager (GTM) Specialist in Manchester
✨Join the IT Consultancy Buzz
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We think you need these skills to ace Google Tag Manager (GTM) Specialist in Manchester
Some tips for your application 🫡
Showcase Your Problem-Solving Skills:In IT consulting, it's all about problem-solving, so make sure your CV highlights your analytical skills and any relevant projects you've tackled. Mention specific technologies or methodologies you've used to resolve issues or improve processes; this shows you can think critically and deliver results, which is vital for us at scrumconnect ltd.
Highlight Relevant Certifications:Certifications like ITIL, PMP, or even specific tech stack qualifications can really make you stand out. Make sure to include these in your CV, as they not only demonstrate your expertise but also your commitment to staying current in the field. We love seeing candidates who are proactive about their professional development!
Tailor Your Cover Letter:Your cover letter is your chance to connect personally with us at scrumconnect ltd. Share stories about your experiences in IT consulting, and how they shaped your desire to join our team. Mention why you’re excited about this particular role, and how you see yourself contributing to our projects.
Keep It Clear and Concise:We're all busy, so make sure your application is easy to read. Use bullet points for key achievements, and don’t overload us with jargon. A clean, professional layout goes a long way. Remember, the clearer your application, the more likely we are to invite you in for an interview!
How to prepare for a job interview at scrumconnect ltd
✨Brush Up on Your Technical Skills
For an IT consulting role, be ready to demonstrate your technical prowess. You might face questions on systems integration, cloud technologies, or even troubleshooting specific software. If you have experience with tools like AWS, Azure, or even specific programming languages, make sure you can talk about them fluently.
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IT consulting is all about solving problems for clients. Think about how you can illustrate your approach to a past challenge using the STAR method (Situation, Task, Action, Result). It's a great way to show how you tackle complex issues and come up with effective solutions.
✨Know the Business Impact of IT Solutions
When discussing your experiences, focus not just on the tech solutions you implemented, but also on their business impact. Employers want to see that you can connect IT with organisational goals. Prep examples that highlight how your tech contributions improved efficiency or reduced costs for past clients or projects.
✨Prepare for Behavioural Questions
Since IT consulting often involves teamwork and client interactions, expect behavioural questions that assess your interpersonal skills. Be prepared with examples that demonstrate your adaptability, communication skills, and how you handle client feedback. Before the interview, think of situations where you worked closely with clients to create effective IT strategies or changes.
