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For Companies At a Glance
- Tasks: Lead marketing campaigns and manage a small team in a dynamic retail environment.
- Company: Join Scrivens Opticians & Hearing Care, a family-owned business with a rich history since 1938.
- Benefits: Enjoy sick pay, a pension scheme, and generous staff discounts.
- Why this job: Be part of a creative team making a real impact across 165+ branches.
- Qualifications: Experience in B2C marketing communications and strong leadership skills required.
- Other info: Based in Birmingham, this role offers a chance to grow in a supportive environment.
The predicted salary is between 28000 - 42000 £ per year.
Overview
Salary: £35,000
Are you committed, passionate and a creative thinker? Enjoy working in a fast paced retail environment while planning multiple campaigns across the whole marketing mix? Do you have experience of leading and developing a small team? Then we may have the next career steps for you?
Based at our head office at Five Ways in Birmingham, this role will lead on the planning and delivery of the retail marketing and comms plans for Scrivens Opticians & Hearing Care. You will plan and ensure delivery of all our marketing activity from branch promotions and events, merchandising, CRM, PR and digital marketing to ensure that all activity is communicated effectively to our customers and branch teams via our different channels. You will also lead a small team to support you in delivering the customer focused marketing plan for our 165+ branches.
Reporting to the Head of Marketing, you will have experience in B2C marketing communications. The successful candidate will need to be motivated, creative and hardworking as well as being a great communicator, organised, and able to work independently, while working with the wider marketing team to deliver marketing plans that you have developed.
The Business
We are a nationally based opticians and hearing care business. With a Head Office in Birmingham and a local manufacturing facility, we support over 169 retail branches across England, Scotland and Wales. This is a family owned business, which has maintained a presence in the city since 1938, and we are expanding.
Benefits
- 25 days\\\’ annual leave + bank holidays
- Sick Pay
- Pension
- Generous staff discount scheme
If you are interested in a new role and you want to know more about this opportunity, please get in touch.
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Marketing Manager employer: Scrivens Opticians & Hearing Care
Contact Detail:
Scrivens Opticians & Hearing Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in retail marketing, especially in the optician and hearing care sectors. This knowledge will help you demonstrate your passion and commitment during interviews.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in B2C marketing communications. Attend industry events or join relevant online groups to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past, focusing on your role in planning and delivering marketing activities. Highlight your leadership experience and how you successfully managed a team to achieve results.
✨Tip Number 4
Research Scrivens Opticians & Hearing Care thoroughly. Understand their brand values, current marketing strategies, and customer demographics. Tailoring your conversation around their specific needs will show your genuine interest in the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing communications. Emphasise any leadership roles you've had, especially in managing teams and planning campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your creative thinking. Mention specific examples of successful campaigns you've led and how they align with the role's responsibilities.
Showcase Your Communication Skills: In your application, demonstrate your ability to communicate effectively. Use clear and concise language, and consider including examples of how you've successfully communicated marketing plans to different stakeholders.
Highlight Your Organisational Skills: Since the role requires planning multiple campaigns, make sure to mention your organisational skills. Provide examples of how you've managed multiple projects simultaneously and ensured timely delivery.
How to prepare for a job interview at Scrivens Opticians & Hearing Care
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've led that demonstrate your innovative thinking and ability to engage customers. Be ready to discuss how you can bring fresh ideas to the table for Scrivens Opticians & Hearing Care.
✨Demonstrate Leadership Skills
Since you'll be leading a small team, it's important to highlight your leadership experience. Share specific instances where you've successfully managed a team, resolved conflicts, or motivated others to achieve marketing goals.
✨Understand the Business
Familiarise yourself with Scrivens Opticians & Hearing Care's history, values, and current marketing strategies. Showing that you understand their business model and customer base will demonstrate your commitment and help you tailor your responses during the interview.
✨Prepare for B2C Marketing Questions
Given the focus on B2C marketing communications, anticipate questions related to consumer behaviour and effective communication strategies. Be prepared to discuss how you would approach marketing for their 165+ branches and what channels you believe are most effective.
