At a Glance
- Tasks: Craft engaging customer communications and manage exciting marketing campaigns.
- Company: Join Scribbler, a fun-loving brand that celebrates life's quirky moments.
- Benefits: Enjoy flexible working, competitive salary, generous discounts, and a yearly training budget.
- Other info: Dynamic team environment with opportunities for creativity and growth.
- Why this job: Be the voice of our brand and create content that connects with customers.
- Qualifications: Experience in CRM or digital marketing, ideally in retail.
The predicted salary is between 38000 - 40000 £ per year.
- CRM & Content Executive
- | London - Hybrid – up to 2 days per week wfh
At Scribbler, we're all about making people laugh, cry (the good kind), snort tea through their nose and occasionally question whether that card was too rude.
We create cards, gifts and experiences that celebrate life's weird and wonderful moments—and now we're looking for someone to help tell those stories.
We're on the hunt for a CRM & Marketing Executive to join our Creative & Web team.
If you're the sort of person who gets excited about crafting the perfect subject line, knows their way around a customer journey, and loves creating content that makes people stop scrolling, keep reading...
About the role
You will be the voice behind our customer communications, helping bring the Scribbler brand to life across email, SMS, Loyalty and digital channels.
One day you could be planning a seasonal campaign, the next you're preparing for a new product launch, building automated customer journeys or creating content that drives customers into our stores and onto our website.
You will be regularly out in stores, not only creating content but advising the creative and merch teams on ways we can improve customer communication in store.
You will be running our brand new loyalty scheme: Scribbler rewards.
Helping us engage with our customers across a variety of touch points.
Key Responsibilities
- Manage day-to-day marketing content across the Scribbler website, emails and social channels.
- Own all paid social activity including Meta and Tik Tok, and be comfortable working independently and with agencies to launch, optimise, and report on Google Ads campaigns.
- Run the day-to-day communications of our loyalty scheme, targeting customers to sign up and encourage repeat purchase, through digital marketing and in-store activations.
- Plan, build and send engaging CRM campaigns that reflect the Scribbler brand, across email and SMS.
- Build, test and optimise automated customer journeys, including welcome, birthday, post-purchase and win-back programmes.
- Support the optimisation of customer journeys to improve customer engagement and conversion.
- Keep an eye on campaign performance, spotting opportunities to improve engagement, clicks and sales.
- Support customer segmentation and audience selection for targeted communications.
- Ensure CRM campaigns are delivered on time, on budget and on brand.
- Segment customer audiences to deliver relevant, personalised communications that improve engagement and conversion.
- Work with the Design team to brief and develop creative assets for campaigns.
- Collaborate with the Buying team to promote new ranges, seasonal launches and hero products.
- Support omnichannel marketing campaigns that connect the online and in-store customer experience.
- Carry out A/B testing on subject lines, content, creative and customer journeys to improve performance.
- Help grow and maintain the customer database while supporting data quality and GDPR best practice.
- Keep up to date with CRM, content and retail marketing trends, bringing fresh ideas and innovation to the team.
- Assist in planning and delivering key seasonal campaigns including Valentine's Day, Mother's Day, Father's Day and Christmas.
- Monitor competitor activity and identify opportunities for Scribbler to stand out.
About you
- Have experience in a CRM, content or digital marketing role.
- Have worked in retail or brand marketing—ideally supporting both physical stores and ecommerce.
- Understand what makes customers click.
- Enjoy juggling multiple campaigns without dropping the ball.
- Are organised, curious and always looking for new ideas and opportunities for customer acquisition.
- Bonus points if you've worked with web platforms such as Shopify and CRM platforms such as Klaviyo.
- Even bigger bonus points if you’ve got experience working with Loyalty schemes.
Why join?
- Flexible working – 3 days in our South London office (or visiting our stores) and 2 days wfh.
- Competitive salary of £38,000-£40,000 depending on experience, quarterly bonus scheme, and a generous 50% employee discount.
Plus a yearly training budget to support your development.
- Holiday allowance, increasing by 1 day per year of service (up to 5 years).
- An additional half day off per month for wellbeing.
- Monthly socials, plus summer and Christmas parties.
- #J-18808-Ljbffr
CRM and Marketing exec employer: Scribbler Cards
At Scribbler, we pride ourselves on fostering a vibrant and creative work culture that encourages innovation and personal growth. As a CRM & Marketing Executive in our South London office, you'll enjoy flexible working arrangements, competitive salary packages, and a generous employee discount, all while being part of a team that values laughter and creativity in every project. With opportunities for professional development and regular team socials, Scribbler is the perfect place for those looking to make a meaningful impact in a fun and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Marketing exec
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Scribbler Cards and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Scribbler Cards are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Scribbler Cards on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Scribbler Cards. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM and Marketing exec
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Scribbler Cards. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Scribbler Cards:Show us that you’ve done your homework! In your application, briefly mention what you admire about Scribbler Cards’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Scribbler Cards
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Scribbler Cards will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Scribbler Cards, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
