Senior CRM Executive (Loyalty) in Yeovil
Senior CRM Executive (Loyalty)

Senior CRM Executive (Loyalty) in Yeovil

Yeovil Full-Time 30000 - 40000 £ / year (est.) Home office (partial)
Screwfix Direct Ltd

At a Glance

  • Tasks: Lead and optimise our loyalty programme to engage and grow Rewards customers.
  • Company: Join Screwfix, a key player in the retail industry with a focus on loyalty.
  • Benefits: Enjoy a competitive salary, hybrid working, and generous holiday allowance.
  • Why this job: Make a real impact on customer loyalty and see your work drive commercial success.
  • Qualifications: Experience in CRM and a passion for customer engagement.
  • Other info: Access to training programmes and career development opportunities.

The predicted salary is between 30000 - 40000 £ per year.

Loyalty is one of our key growth drivers at Screwfix right now and this role sits right at the heart of it. If you’re looking for a role where you can really immerse yourself in loyalty and see the commercial impact of your work, this is it. Screwfix Rewards is already delivering strong results, with growing sign-ups and customers spending more, but there’s still huge untapped potential.

As a Senior CRM Executive, you’ll take ownership of how we engage and grow our Rewards customers, leading the day‑to‑day campaign calendar while shaping how we test, learn and optimise. The opportunity now is unlocking even more value, turning active members into truly engaged, loyal customers. This is a hands‑on role with real impact, where you’ll balance execution with forward planning, using insight, experimentation and collaboration to continuously improve how our loyalty programme performs.

What’s in it for you?

  • Discretionary annual bonus up to 20%
  • 33 days' holiday (including bank holidays, 5 of which can be taken flexibly)
  • Hybrid working with up to 2 days working from home
  • Flexible start and end times around core working hours
  • Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
  • EV Car Scheme in Partnership with Tusker - eligible colleagues can lease a brand-new or pre-loved electric vehicle
  • Up to 14% employer pension contributions
  • Life cover up to 4x your salary
  • Health cash plan and discounted gym memberships (up to 25% savings)
  • 20% discount at Screwfix and B&Q
  • Cycle to work - enjoy savings of up to 25-39% on bikes and accessories through the Cycle to Work Scheme
  • High Street Shopping Discounts - save money at other major high street retailers
  • Share Plans - become a Kingfisher shareholder with a variety of schemes to choose from
  • Simply Health - customise your health plan and claim back money for treatments
  • Long Service Awards - celebrate your milestones with tangible rewards
  • Pension - choose your contribution amount and we add as much as 14% per month
  • Life Cover - receive up to 4x your annual salary through Death in Service payment
  • Retail Trust - look after your mental health with free wellbeing resources
  • Screwfix Community - easily stay in touch with colleagues and access the resources you need
  • Self-Development - take advantage of our amazing learning tools on offer such as LinkedIn Learning
  • Enhanced Family Leave - inclusive for all parents with competitive pay terms
  • Training programmes - continue to learn and develop new skills
  • Open Development Programme - offers a huge range of learning modules and is open to all colleagues

Senior CRM Executive (Loyalty) in Yeovil employer: Screwfix Direct Ltd

Screwfix is an exceptional employer that prioritises employee well-being and growth, offering a competitive salary and a comprehensive benefits package including a discretionary annual bonus, generous holiday allowance, and flexible working arrangements. With a strong focus on personal development through training programmes and an open development initiative, employees are empowered to advance their careers while enjoying a supportive work culture that values collaboration and innovation in the heart of Yeovil.
Screwfix Direct Ltd

Contact Detail:

Screwfix Direct Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior CRM Executive (Loyalty) in Yeovil

✨Tip Number 1

Network like a pro! Reach out to current or former employees at Screwfix on LinkedIn. A friendly chat can give us insider info about the company culture and what they really value in a Senior CRM Executive.

✨Tip Number 2

Prepare for the interview by diving deep into Screwfix's loyalty programme. Show us you’re not just interested in the role, but that you understand how to engage and grow their Rewards customers effectively.

✨Tip Number 3

Practice your pitch! Be ready to discuss how you can turn active members into loyal customers. We want to hear your ideas on optimising campaigns and using insights to drive results.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining the Screwfix team.

We think you need these skills to ace Senior CRM Executive (Loyalty) in Yeovil

CRM Management
Campaign Management
Data Analysis
Customer Engagement
Loyalty Programme Development
Insight Generation
Experimentation
Collaboration
Project Management
Communication Skills
Strategic Planning
Problem-Solving Skills
Adaptability
Commercial Awareness

Some tips for your application 🫡

Show Your Passion for Loyalty: When writing your application, let us know why you're excited about loyalty programmes. Share any relevant experiences or ideas you have that could help us engage and grow our Rewards customers.

Be Specific About Your Skills: Highlight the skills that make you a great fit for the Senior CRM Executive role. Whether it's campaign management, data analysis, or customer engagement strategies, be specific about how your skills align with what we're looking for.

Tailor Your Application: Make sure to tailor your application to our job description. Use keywords from the listing and demonstrate how your previous experiences relate to the responsibilities of the role. This shows us you’ve done your homework!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at Screwfix Direct Ltd

✨Know Your CRM Inside Out

Make sure you’re well-versed in CRM strategies, especially those related to loyalty programmes. Familiarise yourself with Screwfix Rewards and be ready to discuss how you can enhance customer engagement and retention.

✨Showcase Your Analytical Skills

Prepare to demonstrate your ability to analyse data and derive insights. Bring examples of how you've used data to optimise campaigns in the past, as this role heavily relies on experimentation and continuous improvement.

✨Be Ready to Discuss Campaign Management

Since you'll be leading the day-to-day campaign calendar, think about your previous experiences managing campaigns. Be prepared to share specific examples of successful campaigns you've executed and what you learned from them.

✨Emphasise Collaboration and Communication

This role involves working closely with various teams. Highlight your experience in cross-functional collaboration and how you’ve effectively communicated ideas to drive results. Show that you can work well with others to unlock the full potential of the loyalty programme.

Senior CRM Executive (Loyalty) in Yeovil
Screwfix Direct Ltd
Location: Yeovil

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