Segment Marketing Manager in London

Founded in 2015 and with 10,000+ customers around the globe, ScreenCloud is a cloud-based SaaS company, employing over 100 people in our Bangkok, Belfast, LA, Charlotte and London hubs. At ScreenCloud, we’re hard at work helping businesses to make stronger connections at scale, and with those who are most important to them; their employees & their customers. By using the screens on their walls & the content in their systems, we enable the sales, productivity & engagement that keep our customers’ businesses thriving. We believe AI is reshaping how we work. The playbook is still being written, and we find that exciting. We're building a company where AI empowers every team member to have outsized impact and we're looking for people who share that vision. We’re very proud of our product and we’re also incredibly proud of our people. It’s our ‘ScreenClouders’ and the culture they nurture that will take us where other companies just can’t go. So if you’re someone looking to join a team of talented individuals, apply below!

The Role: This role operates two distinct enterprise motions simultaneously. The first is PLG-activated ABM: when the product engine surfaces accounts showing Enterprise signals, you activate the play — targeted content, coordinated outreach supporting Sales, and account‑specific campaigns that accelerate the deal. The second is proactive Enterprise demand generation: building and running standalone ABM programmes that go and find the right accounts, create MQLs from scratch, and develop pipeline independently of what the PLG funnel surfaces. You won’t be waiting for the product to hand you a lead list. You’ll be building one. That means defining which industries, ICPs, and accounts to go after, creating cross‑functional campaigns that bring together Sales, Customer Success, and Marketing around a coordinated play, and owning the events programme as a direct pipeline tool. You’ll run this function the way a modern enterprise marketer should: using AI to compress the research, intelligence, and personalisation work that used to require a larger team, so your human judgment goes where it actually matters — account strategy, AE alignment, and the moments that move deals. That means building an AI‑assisted account intelligence system and designing personalisation at scale. You’re not here to do more of the same faster. You’re here to build a smarter enterprise motion.

Responsibilities:

• Run PLG-activated ABM programmes — picking up Enterprise intent signals from the product and coordinating targeted marketing plays with Sales
• Build and own standalone Enterprise demand generation — proactively identifying target accounts, building ABM programmes, and driving MQLs
• Define and operationalise ICP‑led targeting across top‑tier accounts — working from product signals, intent data, and market intelligence
• Build and own an AI‑assisted account intelligence system — using tools and agents to continuously surface intent signals, company triggers, and buying committee changes across your target account list
• Design personalisation at scale: account‑specific content and outreach that feels 1:1 but is built on systematised research and dynamic content frameworks
• Run ABM programmes at multiple tiers: 1:1 for strategic accounts, 1:few for segment clusters
• Build cross‑functional campaign plays — aligning Enterprise AEs and Customer Success around shared account priorities and coordinated outreach
• Manage the Events Marketing Associate day‑to‑day — owning the events calendar as a strategic demand generation tool, not a broadcast channel
• Build vertical marketing playbooks for priority segments — industry messaging, ICP‑specific proof points, and campaign blueprints
• Own the tooling layer for enterprise marketing: ABM platforms, intent data, AI research tools — and be accountable for their integration and output quality
• Continuously evaluate what in the enterprise motion can be systematised or automated, protecting human effort for the decisions and relationships that require it

Requirements:

• You have 5+ years in B2B marketing with at least 2 years focused on enterprise, ABM, or segment programmes
• You’ve run both reactive (PLG‑informed) and proactive (outbound ABM) enterprise motions — and you know how to prioritise between them
• You’ve built pipeline from scratch in enterprise segments, not just accelerated deals already in motion
• You think in accounts and buying committees, not just job titles — and you know how to run multi‑touch programmes across multiple personas within the same account
• You’re fluent in ABM platforms (6sense, Demandbase, Terminus or similar) and always testing what’s next
• You’ve built account research and intelligence workflows using AI tools: you’re not researching companies one by one; you have a system
• You know the difference between AI‑assisted personalisation that works in enterprise — contextually relevant, human‑reviewed — and the kind that gets you ignored or blocked
• You evaluate every repetitive task in your workflow for automation potential before accepting it as manual work
• You’re as strong on execution as on strategy — enterprise marketing at this level is project management as much as it is creativity
• You’ve experimented with AI agents or workflow automation in a marketing context — automated research pipelines, dynamic content generation flows, or AI‑assisted scoring models

Bonus Skills:

• Experience with intent data platforms (Bombora, G2, TechTarget or similar)
• Familiarity with CRM‑based pipeline attribution and marketing‑influenced revenue reporting
• Working knowledge of AI‑driven personalisation and dynamic content tools

Interview Process and Experience:

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At ScreenCloud, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! If you require any reasonable adjustments, please let our friendly recruitment team know.

Key Info:

• Typical Process: Intro to ScreenCloud - Meet the Hiring Manager - Challenge - Final
• Hybrid Friendly Working: 2-3 days in Office
• Flexi-Hours: We don’t follow the strict 9-5 here, we trust you to execute your role to the highest standard whilst being able to make time for the things you love!
• Take the Time You Need – Unlimited paid time off to rest, recharge, or explore.
• AI As Standard - You'll have access to the AI tools you need to work the way we're describing. We don't ask you to work with AI and then make you fight for a license.
• Hybrid-First Flexibility – A blend of in‑office collaboration and remote freedom
• Work From Anywhere – Up to one month a year to work remotely from any location in the world
• Home Office Boost – Stipend to set up your ideal remote workspace.
• Flexible Hours – Work when you're most productive with our flex‑time approach
• Future You, Funded – Pensions provided by The People's Pension
• Family First – Generous, enhanced parental leave for all parents
• Grow With Us – Personal development budget to fuel your learning and career growth
• Comprehensive Health Cash Plan – Claim money back on essential health care, for both you and your children
• Keep Moving - cycle to work schemes, gym and retail discounts