Product Marketing Manager

Hello, we’re ScreenCloud! Founded in 2015 and with 10,000+ customers around the globe, ScreenCloud is a cloud-based SaaS company, employing over 100 people in our Bangkok, Belfast, LA, Charlotte and London hubs. At ScreenCloud, we’re hard at work helping businesses to make stronger connections at scale, and with those who are most important to them; their employees & their customers. By using the screens on their walls & the content in their systems, we enable the sales, productivity & engagement that keep our customers’ businesses thriving. We believe AI is reshaping how we work. The playbook is still being written, and we find that exciting.

The Role

Most companies our size still talk about themselves in the language of their product spec. We don’t. ScreenCloud stands for “Visibly Better Communication” — and the job of this role is to make that promise real in every deck, every battle card, every launch, and every word a prospect reads before they ever talk to Sales. As Product Marketing Manager, you’ll be the single source of truth for how we position our platform and our products across every segment. You’ll own the narrative that leads with the customer’s problem first, build the competitive intelligence that helps Sales win, and run the launches that take what we build to market. With an industry leading product in play and major launches on the roadmap, launch readiness sits squarely on your desk. This isn’t a role for someone who wants to polish other people’s words. It’s for someone with strong editorial instinct who can decide what we say, prove why it wins, and hold the line on quality — then measure whether the business actually adopts it. You’ll use AI tools fluently across research, competitive analysis, and content production to move faster than a traditional PMM playbook allows.

Responsibilities

• Own GTM messaging and positioning across both products and all customer segments, anchored to “Visibly Better Communication” and our workplace communication category.
• Lead product launch planning and execution — from internal readiness through to market release — and own the launch readiness gate.
• Build and run a competitive intelligence programme: quarterly CI reports on top competitors and quarterly battle-card refreshes — grounded in regular time with Sales on why we win and lose, and with CS on why customers expand and churn.
• Own current messaging, talk tracks, and objection handling - and measure GTM enablement adoption, not just delivery.
• Define ICP narratives and buyer-persona frameworks across all revenue segments, keeping internal language out of external copy.
• Partner on pricing and packaging — feeding market research and customer insight into pricing work and translating the agreed model into clear, compelling external narrative.
• Monitor the analyst landscape (Gartner, Forrester, IDC) and keep baseline relationships warm, ready to scale into a full AR programme as we grow.
• Run customer and prospect interviews, deal debriefs, and churned-customer conversations (where appropriate) — feeding real buyer language back into messaging, positioning, and battle cards.
• Bring an AI-first approach to research, competitive monitoring, and content production — and push the wider team’s thinking forward.

Requirements

• You have 4+ years in product marketing, ideally in B2B SaaS.
• You’ve owned positioning and messaging end-to-end — not just executed someone else’s narrative.
• You’ve run product launches and can show what “market-ready” actually means in practice.
• You have strong editorial instinct — you can spot weak, derivative, or jargon-heavy copy and fix it, and you always lead with the customer’s problem.
• You’re comfortable in a revenue conversation — win/loss, competitive deals, and pipeline are your natural territory.
• You build competitive intelligence that GTM actually uses, not reports that sit unread.
• You actively use AI tools to accelerate research and production, and you’re always looking for the next step.
• You communicate clearly across functions — as comfortable with Sales and Product as you are with creative.

Bonus Skills

• Experience marketing a multi-product PLG portfolio or a platform-plus-products story.
• Familiarity with pricing & packaging work and translating pricing models into market narrative.
• Experience standing up or feeding an analyst-relations programme (Gartner, Forrester, IDC).
• Background in workplace technology, HR tech, or enterprise SaaS.
• Experience producing content for both HR/Internal Comms and IT/Ops buyer audiences.

Interview Process and Experience

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At ScreenCloud, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! If you require any reasonable adjustments, please let our friendly recruitment team know.

Key Info

• Typical Process: Intro to ScreenCloud - Meet the Hiring Manager - Challenge - Final.
• Hybrid Friendly Working: 2-3 days in Office.
• Flexi-Hours: We don’t follow the strict 9-5 here, we trust you to execute your role to the highest standard whilst being able to make time for the things you love!

Benefits

• Take the Time You Need – Unlimited paid time off to rest, recharge, or explore.
• AI As Standard - You'll have access to the AI tools you need to work the way we're describing.
• Hybrid-First Flexibility – A blend of in-office collaboration and remote freedom.
• Work From Anywhere – Up to one month a year to work remotely from any location in the world.
• Home Office Boost – Stipend to set up your ideal remote workspace.
• Flexible Hours – Work when you're most productive with our flex-time approach.
• Future You, Funded – Pensions provided by The People's Pension.
• Family First – Generous, enhanced parental leave for all parents.
• Grow With Us – Personal development budget to fuel your learning and career growth.
• Comprehensive Health Cash Plan– Claim money back on essential health care, for both you and your children.
• Keep Moving – cycle to work schemes, gym and retail discounts.