Growth & Lifecycle Marketing Manager TLNT1_NI in Belfast

Hello, we're ScreenCloud! Founded in 2015 and with 10,000+ customers around the globe, ScreenCloud is a cloud-based SaaS company, employing over 100 people in our Bangkok, Belfast, LA, Charlotte and London hubs. At ScreenCloud, we're hard at work helping businesses to make stronger connections at scale.

Responsibilities:

• Own the tooling and orchestration layer: you decide what's in the stack and why, and you're accountable for its output.
• Report on funnel performance weekly and present to the CMO and board quarterly.

Requirements:

• You have 5+ years in growth or lifecycle marketing in a B2B SaaS environment.
• You've owned a PLG or self-serve funnel end-to-end, not just a slice of it.
• You're fluent in marketing automation platforms (HubSpot, Marketo, Braze or similar).
• You think in systems funnels, feedback loops, triggers and you build accordingly.
• You've built or significantly configured automated marketing systems, not just used them; you've designed the logic.
• You have a point of view on where AI-assisted personalisation and propensity modelling are genuinely useful versus overhyped and you've tested that view in practice.
• You're comfortable with data: you can pull a cohort analysis, interpret a conversion curve, and turn it into an action.
• You communicate clearly across functions as comfortable with Product, Sales, and RevOps as you are with creative.

Bonus Skills:

• Experience with product analytics tools (Amplitude, Mixpanel, PostHog).
• Familiarity with PQL frameworks and product-to-CRM data pipelines.
• Experience running lifecycle programmes across both SMB self-serve and enterprise-intent accounts.
• Hands-on experience with AI agent pipelines (n8n, Make, LangChain, or similar) applied to marketing automation.
• Working knowledge of AI/ML applications in marketing: propensity models, dynamic segmentation, content generation.

Interview Process and Experience:

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At ScreenCloud, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! If you require any reasonable adjustments, please let our friendly recruitment team know.

Key Info:

• Typical Process: Intro to ScreenCloud - Meet the Hiring Manager - Challenge - Final.
• Hybrid Friendly Working: 2-3 days in Office.
• Flexi-Hours: We don't follow the strict 9-5 here, we trust you to execute your role to the highest standard whilst being able to make time for the things you love!

Benefits:

• Take the Time You Need: Unlimited paid time off to rest, recharge, or explore.
• AI Tooling As Standard: You'll have access to the AI tools you need to work the way we're describing.
• Hybrid-First Flexibility: A blend of in-office collaboration and remote freedom.
• Work From Anywhere: Up to one month a year to work remotely from any location in the world.
• Home Office Boost: Stipend to set up your ideal remote workspace.
• Flexible Hours: Work when you're most productive with our flex-time approach.
• Future You, Funded: Pensions provided by The People's Pension.
• Family First: Generous, enhanced parental leave for all parents.
• Grow With Us: Personal development budget to fuel your learning and career growth.
• Comprehensive Health Cash Plan: Claim money back on essential health care, for both you and your children.
• Keep Moving: Cycle to work schemes, gym and retail discounts.