At a Glance
- Tasks: Create and execute innovative PR strategies for diverse clients, driving awareness and engagement.
- Company: Join Screaming Frog, a dynamic team at the forefront of digital PR and SEO.
- Benefits: Enjoy a competitive salary, generous pension scheme, and exciting team events.
- Other info: Hybrid work model with opportunities for career development and mentoring.
- Why this job: Make an impact with creative storytelling and build media relationships that matter.
- Qualifications: 1-2 years of PR experience and excellent writing skills are essential.
The predicted salary is between 30000 - 37500 £ per year.
We are recruiting for a Senior PR Consultant to join our team here at Screaming Frog, to work on our growing PR team and alongside the SEO team to help develop PR strategies that drive awareness and engagement to a wide range of clients.
- Role Requirements
- Strong experience in owning and delivering external communications strategies for brands across both B2B and B2C sectors.
- Excellent writing skills and strong experience writing longer-form copy (1,000 words +).
- Great organisational and time-management skills.
- Strong relationships with regional and national media, managing and influencing them to build awareness of the brands they currently work with.
- Creative thinking and an ability to create unique stories and compelling campaign ideas that really stand out and attract coverage.
- Be full of ideas about how even the most seemingly boring of companies can get mainstream media coverage!
- Confident speaking and presentation skills to effectively communicate PR strategies to clients in both in-person and virtual meetings.
- To create, manage and execute PR activities for a wide range of clients to raise awareness, gain coverage and influence audiences.
- Develop, maintain, and grow media relations and develop PR plans to gain media coverage and newsworthy stories online.
- Take a more senior and mature approach internally and take more responsibility for contacting clients directly.
- Take the lead in managing small accounts to become comfortable planning PR activity and time management for clients.
- Take responsibility for daily media monitoring for reactive news opportunities.
- Be comfortable undertaking basic PR tasks like writing press releases, outreaching to media and drafting articles with minimum edits.
- Have an increased understanding of earned media’s influence on AI search and assisting the SEO team with tasks to improve AI visibility.
- Confidently communicate internally with team members and the wider SF teams.
- Be conscious of client campaign time throughout the month, carefully managing your own time to ensure all clients are serviced as expected.
- Work alongside the SEO and content teams to integrate all activity online, to help improve organic visibility.
- Gain experience in developing PR plans for smaller accounts to gain media coverage and newsworthy stories online.
- Your Team
- Assist your team manager in training and supporting new starters.
- When your team manager is on leave or absent, support team members on client tasks and their accounts while they are away.
- Generous company pension scheme.
- Monthly team lunches at a local restaurant.
- Regular company-wide social events such as go-karting, cocktail making, Henley Regatta, bowling, Reading Oktoberfest and more!
- Opportunity to attend the latest industry events around the world.
- Career development, training and mentoring by the best in the search industry.
• Birthday off in addition to a generous allocation!
- Enhanced maternity and paternity pay.
Start Date
Immediate.
Contract
Permanent, full-time contract subject to a 3-month probationary period.
Education
Degree-level qualification in a relevant subject is preferred.
Experience
1-2 years in-house / agency PR or sales experience preferred.
Remote Work
Hybrid 3 days in the office, 2 days at home.
Salary
From £30k upwards and dependent on experience.
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Senior Digital PR Consultant employer: Screaming Frog
At Screaming Frog, we pride ourselves on being an exceptional employer that fosters a vibrant work culture and prioritises employee growth. Our hybrid working model allows for flexibility, while our generous benefits, including a company pension scheme and opportunities for career development, ensure that our team members feel valued and supported. Join us for exciting social events and the chance to work alongside industry leaders in a dynamic environment that encourages creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital PR Consultant
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Screaming Frog. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Screaming Frog, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Screaming Frog inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Digital PR Consultant
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Screaming Frog. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Screaming Frog.
How to prepare for a job interview at Screaming Frog
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
