Brand Activation Executive in Cardiff

Location: Fully remote (UK), with regular travel for events, customer meetings and co-working across London and Hertfordshire (St Albans).

Working Pattern: We're flexible. We're happy to consider both full-time and part-time/fractional applications, ideally a minimum of 3 days per week.

Salary: Dependent on experience. We'll share the budget range openly in our first conversation.

Help More Kids Eat Fibre

Scrapples is on a mission to help more kids eat fibre through clean, delicious snacks made from whole fruit. Our ambition is simple: to serve 50 million portions of fibre by 2030. Our award-winning fruit crisps are made from just 1-2 ingredients, using whole wonky fruit to make better use of perfectly good produce while creating naturally delicious snacks. We’re listed nationally with Tesco, Ocado, Co‑op and Brakes. This autumn we’ll launch into a second Top 4 retailer, while continuing our international expansion.

The Opportunity

This is a rare opportunity to join a founder‑led FMCG business at a pivotal stage of growth. You’ll work closely with our Marketing Manager and Founder, with genuine responsibility from day one and plenty of support, encouragement and experience to draw on as you grow. You’ll have the opportunity to influence ideas, shape campaigns and make a genuine impact on a fast‑growing challenger brand. This isn’t a desk‑based marketing role. You’ll be out meeting families, creating content, leading sampling events, building partnerships and representing Scrapples wherever people discover us.

We’re looking for someone with an entrepreneurial mindset who enjoys taking ownership, wearing multiple hats and bringing ideas to life. No two days will be the same. One day you could be creating social media content, the next leading a nationwide sampling campaign, meeting a potential brand partner, supporting a retailer activation or helping launch a new product. Ideally, you’ll have around 12-18 months’ experience, perhaps through an internship, placement year or your first marketing role. But we’ll hire the right attitude over the perfect CV every time.

This Could Be the Role for You If...

• Perhaps you’ve completed an internship or spent your first year supporting a food and drink brand and realised you’ve found the industry you want to build your career in.
• Maybe you’re looking for more responsibility than a traditional graduate role can offer.
• Perhaps you’ve always wanted to work somewhere your ideas genuinely matter and where you can make your own mark.
• Or perhaps you’re simply excited by the opportunity to help build a purpose‑led challenger brand from the inside.

What You’ll Focus On

• Content & Social: Create engaging social media content that captures the personality of Scrapples across our channels. From behind‑the‑scenes moments and product launches to customer stories and sampling events, you’ll help tell our story creatively and authentically.
• Sampling & Events: Lead and support nationwide sampling campaigns, retailer activations and community events. You’ll become a genuine ambassador for Scrapples, confidently chatting to parents, children and customers while gathering valuable feedback.
• Brand Partnerships: Help identify and develop partnerships with like‑minded brands, retailers, events, influencers and community organisations that support our activation plans and introduce more families to Scrapples.
• Community & Consumer Insight: Spend time talking to consumers, listening to feedback and identifying opportunities to improve how we connect with families. Bring those insights back into the business and help shape future campaigns.
• Creative Projects: Support product launches, influencer campaigns, photography, content creation and other special projects that help accelerate the business.

As the business grows, so will the role, with opportunities to develop across brand, shopper marketing, partnerships, commercial projects and leadership.

Who You’ll Be

Ideally, you’ll have around 12-18 months’ experience within marketing, brand, events or FMCG, but we’re far more interested in your attitude, potential and ambition than ticking every box.

• Positive, energetic and enthusiastic. You genuinely enjoy meeting people and representing great brands.
• A confident communicator who loves chatting to people and building relationships.
• A hands‑on, entrepreneurial self‑starter with a strong work ethic. You naturally spot opportunities, solve problems and make things happen.
• Creative, with a good eye for photography, video and social media content.
• Comfortable creating engaging content using your smartphone and turning ideas into action.
• A natural relationship builder who enjoys developing partnerships and spotting opportunities for collaboration.
• Happy working independently, while equally enjoying collaborating and co‑working with the wider team.
• Comfortable working in a fast‑moving SME where everyone rolls up their sleeves and no two days are the same.
• Thrives on responsibility, creativity and being a genuine ambassador for the brand.
• Genuinely motivated by our mission to help more kids eat fibre.

The Team

You’ll work closely with our Marketing Manager and Founder, while drawing on the experience of our wider team, advisors and partners. You’ll be trusted with real responsibility from day one, while receiving plenty of support to help you learn, grow and succeed. This is a collaborative, hands‑on environment where ideas are welcomed, initiative is encouraged and everyone contributes to building the business.

Why Join Scrapples?

• Work directly with experienced founders and marketers who genuinely enjoy developing people.
• Enjoy real responsibility and ownership from day one.
• Create content that people will actually see and engage with.
• Lead exciting sampling campaigns and represent the brand in the real world.
• Build meaningful brand partnerships and help bring activation ideas to life.
• Experience huge variety, with no two days the same.
• Benefit from flexible remote working, with regular opportunities to co‑work with the team.
• Play a leading role in our mission to serve 50 million portions of fibre by 2030.
• Grow your role, responsibility and career as the business scales.

How to Apply

If you’re full of energy, love meeting people, enjoy creating content and want to help build a brand with real purpose, we’d love to hear from you.