Head Of Conversion Rate Optimisation in Tangmere

Compensation and Benefits:

• Salary Range: £70,000 – £90,000 (depending on experience and capability)
• Performance Bonus: Significant bonus scheme linked to company wide delivery, goal achievement, and operational improvement.
• Growth Share/Equity Potential: Exceptional performers who make a major impact on our success will have the opportunity to share directly in the long term value they help create.

About Us

We are the clear market leader in our sector and one of the fastest growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and facilitate the purchase of thousands of vehicles through our high traffic websites and nationwide operations. We have now launched across the United States, with multiple states already operational and an ambitious plan to expand nationwide. Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting edge technology. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. Our team is collaborative, ambitious, and relentlessly driven to be the best and most exciting place to work in our sector.

The Role: Owning End to End Conversion Rate Optimisation

This is a senior, high impact role for a commercially minded CRO leader who is obsessed with improving conversion at every stage of the customer journey — online and offline. You will own conversion rate optimisation across the entire business, from first website visit through to booked vehicle collection, including all digital, human, and automated touchpoints in between. Your core mandate is to design, implement, and continuously optimise a true end to end conversion strategy.

Key Responsibilities

• End to End Conversion Ownership: Own conversion performance across the full customer lifecycle: initial website visit, lead submission, sales engagement, follow up, booking completion, and post booking experience.
• Omni Channel Strategy & Execution: Design and implement a cohesive omni channel engagement strategy across web, phone, SMS, email, WhatsApp, live chat, and emerging channels.
• Website & On Site CRO: Lead all on site CRO initiatives including UX improvements, landing page optimisation, funnel optimisation, and form performance.
• Offline Conversion Optimisation: Optimise sales led conversion processes, including lead routing, call timing, follow up cadences, and messaging.
• Data, Analytics & Experimentation: Build and maintain a structured CRO experimentation framework, from hypothesis generation to testing and learnings.
• Cross Functional Leadership: Act as the central CRO owner working across marketing, sales, product, and engineering.
• Technology & Tooling: Own or influence the CRO tech stack including analytics, testing tools, CRM workflows, communication platforms, and data sources.
• Reporting & Continuous Improvement: Report clearly and concisely on conversion performance, test outcomes, and business impact.

What We’re Looking For

• Proven experience owning and improving conversion across complex, multi touchpoint customer journeys.
• Strong understanding of both marketing led and sales led conversion models.
• Experience working closely with developers and technical teams to ship CRO improvements.
• Comfortable operating across online and offline conversion environments.
• Highly commercial mindset — focused on measurable impact, not vanity metrics.
• Self starter with strong ownership, urgency, and the ability to operate autonomously.
• Excellent communicator, able to align multiple teams around conversion priorities.
• Naturally curious, analytical, and relentlessly focused on improving outcomes.

Location and Flexibility: Our offices are based on the South Coast (Tangmere and Portchester). This is a hybrid role that requires quarterly in person collaboration sessions.

Why Join Us?

• Competitive salary and performance based bonus.
• Opportunity for equity participation for exceptional performers.
• A culture that rewards initiative, pace, and performance.
• A growing international footprint across the UK and US markets.

Benefits and Perks:

• Competitive pension package.
• Comprehensive wellbeing and employee support programme.
• Discounted gym memberships and on demand GP service.
• Retail and leisure discounts across major brands.
• Regular team events, summer and Christmas parties.
• Free food Fridays and fresh fruit available for staff working on site.
• Free on site parking.
• Discounted garage services for vehicle owners.
• Counselling and financial assistance helplines.