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For Companies At a Glance
- Tasks: Lead creative digital PR campaigns and build relationships with media for high-quality coverage.
- Company: Join a fast-growing car buying company with a strong culture and ambitious goals.
- Benefits: Enjoy competitive salary, pension package, wellbeing support, and discounts on leading brands.
- Why this job: Make a real impact in a thriving company while developing your PR and SEO skills.
- Qualifications: 3-5 years in digital PR or SEO outreach, with excellent writing and pitching skills.
- Other info: Remote work with quarterly office visits and opportunities for professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Scrap Car Comparison is looking for a Digital PR & Outreach Manager to help scale our brand through creative, SEO‑led digital PR campaigns.
About Us
We are the clear market leader in our sector and one of the fastest‑growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and book tens of thousands of vehicles through our high‑traffic websites and nationwide operations. We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide. Our rapid expansion has been driven by outstanding people, a strong culture, and our ability to lean into cutting‑edge technology. We are not a speculative startup – we have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. Our aim is bold: to build a billion‑dollar valuation within the next five years while making a positive difference to others. We have already donated over £1 million to charities. We offer a great base salary and long‑term equity opportunities for those who make an exceptional impact on our U.S. expansion.
The Role
This hands‑on role will involve researching and pitching stories, working closely with our in‑house content team to produce compelling campaigns, and directly reaching out to journalists, editors, and website owners to secure high‑quality coverage, backlinks, and affiliate placements.
Key Responsibilities
- Research, develop and pitch creative story ideas to secure coverage and backlinks in top automotive, consumer, and national publications.
- Collaborate with our in‑house content team to plan and produce data‑led or newsworthy campaigns.
- Proactively reach out to journalists, editors, and site owners to build lasting relationships and secure placements.
- Achieve 3‑5 relevant editorials or high‑authority backlinks each month.
- Track and report performance against SEO goals, including keyword rankings and organic traffic growth.
- Support the growth of our affiliate programme by creating commission models and onboarding processes.
- Build relationships with key affiliates and ensure proper tracking and reporting.
- Where possible, combine editorial and affiliate opportunities for maximum reach.
- Report monthly on outreach, backlink, and campaign performance.
- Work closely with the SEO and content teams to align PR activity with broader growth targets.
- Stay ahead of digital PR and SEO trends, testing new approaches and tools to boost performance.
What Success Looks Like
- Secure 40‑50 high‑quality editorial placements and backlinks per year.
- Deliver measurable SEO uplift – average +5 positions on key search terms and 10‑15% more organic traffic year‑on‑year.
- Build a strong network of media and publishing contacts in the automotive and consumer sectors.
- Launch or scale our affiliate partnerships, with 70% of partners actively driving traffic.
- Land 5+ dual wins (coverage that also includes affiliate or partnership placements).
What We’re Looking For
- 3‑5+ years’ experience in digital PR, SEO outreach, or link‑building campaigns.
- Strong understanding of how digital PR drives organic growth and domain authority.
- Excellent writing and storytelling skills – able to turn ideas and data into headlines that earn links.
- Hands‑on outreach experience – confident pitching to journalists and editors directly.
- Familiarity with media databases and SEO tools (e.g., Ahrefs, Semrush, BuzzStream, Gorkana).
- Commercially minded, able to set and meet measurable performance targets.
- Previous experience with affiliate or partnership marketing is beneficial but not essential.
- Automotive or recycling sector knowledge is a bonus, not a requirement.
Working Pattern
Monday to Friday, 8:00 am – 5:00 pm, remote with quarterly visits to our offices.
Benefits and Perks
- Competitive pension package.
- Comprehensive wellbeing and employee support programme.
- Access to discounted gym memberships and an on‑demand GP service.
- Retail and leisure discounts across leading brands (Caffè Nero, Pizza Express, TK Maxx, Adidas, and more).
- Opportunities for professional development and funded training.
- Regular team meet‑ups and company events throughout the year.
- Annual summer and Christmas celebrations.
- Free food Fridays and fresh fruit available for staff working on site.
- Free on‑site parking.
- Discounted garage services for vehicle owners.
- Counselling and financial assistance helpline.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
Digital PR & Outreach Manager in England employer: Scrap Car Comparison
Contact Detail:
Scrap Car Comparison Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR & Outreach Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. Building relationships can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital PR and outreach. This is your chance to shine and demonstrate what you can bring to the table, especially when applying through our website.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Scrap Car Comparison, and express your interest in working with them. A well-timed email can make a lasting impression.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest digital PR and SEO strategies. Being knowledgeable about current trends shows potential employers that you're passionate and ready to contribute to their growth.
We think you need these skills to ace Digital PR & Outreach Manager in England
Some tips for your application 🫡
Show Off Your Storytelling Skills: Since this role is all about creative PR campaigns, make sure your application highlights your writing and storytelling abilities. Share examples of how you've turned ideas into compelling narratives that have secured media coverage.
Tailor Your Application: We want to see how you fit into our culture and goals. Customise your CV and cover letter to reflect your understanding of digital PR and SEO, and how your experience aligns with our mission to scale the brand.
Be Data-Driven: Mention any experience you have with tracking performance metrics and achieving measurable results. We love numbers, so if you've boosted organic traffic or secured backlinks, shout about it!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Scrap Car Comparison
✨Know Your Stuff
Before the interview, dive deep into Scrap Car Comparison's recent campaigns and their impact on the market. Familiarise yourself with their brand voice and values, as well as the latest trends in digital PR and SEO. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Prepare a few creative story ideas or campaign concepts that align with Scrap Car Comparison's goals. Think about how you can leverage data or current events to create compelling narratives. Presenting these ideas during the interview will highlight your proactive approach and ability to think outside the box.
✨Build Connections
Since the role involves outreach, be ready to discuss your experience in building relationships with journalists and editors. Share specific examples of how you've successfully secured placements in the past. This will showcase your hands-on experience and confidence in pitching stories.
✨Metrics Matter
Be prepared to talk about your previous successes in terms of measurable outcomes. Discuss how you've tracked performance against SEO goals and the impact of your campaigns on organic traffic. Highlighting your ability to meet targets will resonate well with Scrap Car Comparison's commercially minded culture.