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For Companies At a Glance
- Tasks: Lead creative digital PR campaigns and build relationships with media for high-quality coverage.
- Company: Fast-growing car buying company with a strong culture and ambitious goals.
- Benefits: Competitive salary, pension, wellbeing support, discounts, and professional development opportunities.
- Why this job: Join a dynamic team making a real impact in the automotive sector while growing your career.
- Qualifications: 3-5 years in digital PR or SEO outreach, excellent writing skills, and hands-on outreach experience.
- Other info: Remote work with quarterly office visits and exciting team events throughout the year.
The predicted salary is between 47000 - 63000 ÂŁ per year.
Digital PR & Outreach Manager
Scrap Car Comparison is looking for a Digital PR & Outreach Manager to help scale our brand through creative, SEO‑led digital PR campaigns.
About Us
We are the clear market leader in our sector and one of the fastest‑growing car buying companies in the world.
In the UK we generate over 100,000 customer enquiries each month and book tens of thousands of vehicles through our high‑traffic websites and nationwide operations.
We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide.
Our rapid expansion has been driven by outstanding people, a strong culture, and our ability to lean into cutting‑edge technology.
We are not a speculative startup – we have been established for over 15 years, are highly profitable, and have achieved this scale without external funding.
Our aim is bold: to build a billion‑dollar valuation within the next five years while making a positive difference to others. We have already donated over £1 million to charities.
We offer a great base salary and long‑term equity opportunities for those who make an exceptional impact on our U.S. expansion.
The Role
This hands‑on role will involve researching and pitching stories, working closely with our in‑house content team to produce compelling campaigns, and directly reaching out to journalists, editors, and website owners to secure high‑quality coverage, backlinks, and affiliate placements.
Key Responsibilities
- Research, develop and pitch creative story ideas to secure coverage and backlinks in top automotive, consumer, and national publications.
- Collaborate with our in‑house content team to plan and produce data‑led or newsworthy campaigns.
- Proactively reach out to journalists, editors, and site owners to build lasting relationships and secure placements.
- Achieve 3‑5 relevant editorials or high‑authority backlinks each month.
- Track and report performance against SEO goals, including keyword rankings and organic traffic growth.
- Support the growth of our affiliate programme by creating commission models and onboarding processes.
- Build relationships with key affiliates and ensure proper tracking and reporting.
- Where possible, combine editorial and affiliate opportunities for maximum reach.
- Report monthly on outreach, backlink, and campaign performance.
- Work closely with the SEO and content teams to align PR activity with broader growth targets.
- Stay ahead of digital PR and SEO trends, testing new approaches and tools to boost performance.
What Success Looks Like
- Secure 40‑50 high‑quality editorial placements and backlinks per year.
- Deliver measurable SEO uplift – average +5 positions on key search terms and 10‑15% more organic traffic year‑on‑year.
- Build a strong network of media and publishing contacts in the automotive and consumer sectors.
- Launch or scale our affiliate partnerships, with 70% of partners actively driving traffic.
- Land 5+ dual wins (coverage that also includes affiliate or partnership placements).
What We’re Looking For
- 3‑5+ years’ experience in digital PR, SEO outreach, or link‑building campaigns.
- Strong understanding of how digital PR drives organic growth and domain authority.
- Excellent writing and storytelling skills – able to turn ideas and data into headlines that earn links.
- Hands‑on outreach experience – confident pitching to journalists and editors directly.
- Familiarity with media databases and SEO tools (e.g., Ahrefs, Semrush, BuzzStream, Gorkana).
- Commercially minded, able to set and meet measurable performance targets.
- Previous experience with affiliate or partnership marketing is beneficial but not essential.
- Automotive or recycling sector knowledge is a bonus, not a requirement.
Working Pattern
Monday to Friday, 8:00 am – 5:00 pm, remote with quarterly visits to our offices.
Benefits and Perks
- Competitive pension package.
- Comprehensive wellbeing and employee support programme.
- Access to discounted gym memberships and an on‑demand GP service.
- Retail and leisure discounts across leading brands (Caffè Nero, Pizza Express, TK Maxx, Adidas, and more).
- Opportunities for professional development and funded training.
- Regular team meet‑ups and company events throughout the year.
- Annual summer and Christmas celebrations.
- Free food Fridays and fresh fruit available for staff working on site.
- Free on‑site parking.
- Discounted garage services for vehicle owners.
- Counselling and financial assistance helpline.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Advertising Services
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Digital PR & Outreach Manager employer: Scrap Car Comparison
Contact Detail:
Scrap Car Comparison Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR & Outreach Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best PR campaigns and SEO successes. This gives you a chance to demonstrate your creativity and results directly to potential employers.
✨Tip Number 3
Be proactive! Don’t wait for job openings to be posted. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. A well-timed email can make a big impression.
✨Tip Number 4
Stay updated on trends! Follow industry news and be ready to discuss recent developments in digital PR and SEO during interviews. Showing that you’re in the know can set you apart from other candidates.
We think you need these skills to ace Digital PR & Outreach Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital PR and outreach shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the role and our mission.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in digital PR and SEO. We love seeing how your skills align with what we’re looking for, so don’t be shy about showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. Highlight your key experiences and skills without waffling on too much.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Scrap Car Comparison
✨Know Your Stuff
Before the interview, dive deep into the company’s background and its digital PR strategies. Familiarise yourself with their recent campaigns and understand how they leverage SEO for growth. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Creativity
Prepare to discuss specific examples of creative PR campaigns you've led or contributed to. Think about how you can pitch story ideas that resonate with the automotive sector. Bring along a portfolio or case studies that highlight your storytelling skills and measurable outcomes.
✨Build Relationships
Since relationship-building is key in this role, be ready to talk about how you've successfully engaged with journalists and editors in the past. Share anecdotes that demonstrate your outreach skills and how you’ve maintained those connections over time.
✨Stay Ahead of Trends
Be prepared to discuss the latest trends in digital PR and SEO. Show that you’re proactive by mentioning any new tools or techniques you’ve experimented with. This will illustrate your commitment to continuous learning and your ability to adapt to the fast-paced nature of the industry.