At a Glance
- Tasks: Create engaging SEO content and optimise it for better performance.
- Company: Leading car buying company with a startup vibe and ambitious growth plans.
- Benefits: Competitive salary, remote work, wellness programmes, and regular social events.
- Other info: Opportunity for professional development and career growth in a fast-paced environment.
- Why this job: Join a dynamic team and make a real impact in the digital marketing space.
- Qualifications: 2-3 years in SEO content creation and a passion for learning.
Salary: Up to £35,000
Location: Remote or hybrid, Chichester, West Sussex
About Us
We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and purchase tens of thousands of vehicles over the same period. Organic search is central to our growth, and we're investing in our SEO and content teams to strengthen our digital presence, reach new audiences and generate more customer enquiries. We have successfully launched in the United States and have ambitious plans to scale nationwide. We are a highly profitable, established business with the pace, ambition and freedom of a startup. Our goal is to build a billion-dollar business within the next five years.
Who We're Looking For
We're looking for a creative, curious and detail-oriented SEO Content Executive to join our growing marketing team. You'll have a passion for SEO, a strong understanding of how people search and the ability to create original, engaging content that performs well in Google and genuinely helps users. You'll combine excellent writing and research skills with an understanding of search intent, content optimisation and AI tools. We want someone who can think beyond keywords, identify opportunities to stand out from competitors and use AI intelligently to produce great content. You'll also understand that publishing content is just the beginning. You'll enjoy analysing performance, identifying opportunities and continually refining your work to achieve better results. Above all, we're looking for someone who enjoys learning, experimenting with new ideas and making a real impact across our growing UK and US brands.
Key Responsibilities
- SEO Content Creation & Optimisation
- Research, write and optimise content across our core services, including scrap car and salvage landing pages, location pages, vehicle make and model pages, pricing guides and informational articles.
- Create original, engaging and genuinely useful content that stands out from competitors, using reliable research, expert insights and data to deliver additional value.
- Apply on-page SEO best practices, including keyword targeting, headings, metadata, internal linking and content structure.
- Take ownership of content beyond publication, continually reviewing and improving pages based on search performance, user behaviour and evolving search intent to maximise organic visibility, engagement and conversions.
- Search Intent & Content Research
- Analyse Google's search results to understand user intent, identify ranking opportunities and determine the most appropriate content format for target keywords.
- Conduct keyword research, competitor analysis and content gap assessments to identify opportunities and support content planning.
- Research topics thoroughly, using credible sources and identifying opportunities to answer overlooked questions or provide information that competitors are missing.
- Develop and work from clear, SEO-focused content briefs that align user needs, search intent and business objectives.
- AI-Assisted Content Production
- Use AI tools such as ChatGPT to support content research, planning, creation and optimisation.
- Develop and refine prompts and workflows to improve content quality, creativity and production efficiency.
- Critically review and fact-check AI-generated content, ensuring accuracy, originality, usefulness and consistency with our brand tone of voice.
- SEO Performance & Industry Developments
- Use tools such as Google Search Console, Google Analytics 4 and SEO platforms to monitor content performance against key KPIs, including organic visibility, rankings, traffic and conversions.
- Analyse performance data to identify underperforming pages, emerging opportunities and areas for improvement.
- Implement ongoing content improvements, testing changes to content structure, relevance, internal linking and calls to action to improve performance.
- Stay up to date with SEO developments, Google algorithm updates, AI-powered search and emerging technologies, sharing relevant insights and ideas with the team.
- Content Management & Collaboration
- Publish and maintain content using WordPress, ensuring accuracy, consistency and on-page SEO best practices.
- Work to content briefs and agreed deadlines, taking ownership of content quality from initial research through to publication and ongoing optimisation.
- Collaborate with the wider SEO and marketing teams to deliver content that supports business objectives and commercial growth.
What You'll Need
Essential Skills & Experience
- 2–3 years' experience in SEO content creation, content marketing or a similar role.
- Excellent written English, with strong research, editing and proofreading skills and a keen eye for detail.
- A good understanding of SEO fundamentals, including keyword research, search intent, on-page optimisation and internal linking.
- The ability to analyse Google search results, understand why certain content performs well and identify opportunities to create something better.
- Strong editorial judgement, with the ability to produce accurate, original and genuinely useful content that meets user needs.
- Practical experience using AI tools such as ChatGPT for content research, creation and optimisation, with the ability to critically evaluate the output.
- Confidence working with data to understand content performance and identify opportunities for improvement.
- Strong organisational skills, with the ability to work independently, manage priorities and meet deadlines.
- A genuine enthusiasm for SEO and AI, with a proactive, curious mindset and a willingness to learn and experiment.
Desirable Skills & Experience
- Hands-on experience using Google Search Console, Google Analytics 4 and SEO tools such as Ahrefs, Semrush or Screaming Frog.
- Experience publishing and managing content using WordPress or another content management system.
- Experience creating content for commercial or lead generation websites.
- Familiarity with AI prompts, custom GPTs or repeatable AI-assisted content workflows.
- Experience working with spreadsheets, structured data or large-scale SEO content projects.
- An understanding of conversion rate optimisation and how content contributes to customer enquiries.
- Awareness of how AI-powered search experiences and large language models (LLMs) are changing the way people discover information.
Success & Development
We believe great SEO content should be measured by both its quality and its performance. You'll be encouraged to think creatively, take ownership of your work and continually develop your skills, with guidance and support from the wider team. Success will be measured through:
- Content Quality: Producing original, accurate and genuinely useful content that satisfies search intent and meets high editorial standards.
- Content Delivery: Managing workloads effectively, meeting agreed deadlines and consistently delivering quality work.
- SEO Performance: Contributing to improvements in organic visibility, rankings, traffic and customer enquiries through ongoing content optimisation.
- Continuous Development: Building SEO and AI expertise, responding to feedback and identifying opportunities to improve how we work.
You'll receive clear objectives, regular feedback and opportunities for ongoing training and professional development.
Working Arrangements
Remote working, with quarterly visits to our office. Monday to Friday, 9:00am–5:30pm.
Benefits
- Contributory pension package.
- Wellbeing and employee support programme.
- Discounted gym memberships.
- 24/7 access to GP service.
- Retail and leisure discounts.
- Regular social events.
- Free Food Fridays and fresh fruit for onsite employees.
- Counselling and financial assistance helplines.
- Discounted garage services.
SEO Content Executive in Chichester employer: Scrap Car Comparison
Scrap Car Comparison is an excellent employer, offering a vibrant work culture that prioritises employee growth and satisfaction. With a competitive salary and performance bonuses, this dynamic company fosters a collaborative environment where your leadership skills can thrive, making it an ideal place for those looking to make a meaningful impact in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Executive in Chichester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Scrap Car Comparison and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Scrap Car Comparison are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Scrap Car Comparison on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Scrap Car Comparison. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Executive in Chichester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Scrap Car Comparison. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Scrap Car Comparison:Show us that you’ve done your homework! In your application, briefly mention what you admire about Scrap Car Comparison’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Scrap Car Comparison
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Scrap Car Comparison will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Scrap Car Comparison, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
