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For Companies At a Glance
- Tasks: Lead creative digital PR campaigns and build relationships with media for high-quality coverage.
- Company: Fast-growing car buying company with a strong culture and ambitious goals.
- Benefits: Competitive salary, pension package, wellbeing support, and professional development opportunities.
- Why this job: Join a dynamic team making a real impact in the automotive industry while growing your career.
- Qualifications: 3-5 years in digital PR or SEO outreach, excellent writing skills, and hands-on outreach experience.
- Other info: Remote work with quarterly office visits and exciting team events throughout the year.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply. Good luck.
About Us
We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK, we generate over 100,000 customer enquiries each month and book in tens of thousands of vehicles over the same period through our high-traffic websites and nationwide operations. We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide.
Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative startup. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. That gives us both security and momentum – and yet, despite our size, we have kept the excitement, energy and ambition of a startup. Our team is collaborative, ambitious and relentlessly driven to be the best and most exciting place to work in our sector.
Our aim is bold: to build a billion-dollar valuation within the next five years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities, and as we scale, so too will our donations.
We offer a great base salary but the real game changer is what comes over the longer term. Because of the huge opportunity for growth in the US, we intend to explore opportunities to provide equity in the business for those who make an exceptional impact in driving this expansion. We want the people who help us achieve our most ambitious goals to share directly in the value they create. This can result in genuinely life-changing benefits as the company continues its growth journey.
The Role
We are looking for a Digital PR & Outreach Manager to help take our brands to the next level through creative, SEO-led digital PR campaigns. This is a hands-on role — you’ll be researching and pitching stories, working closely with our in-house content team to shape and produce compelling campaigns, and directly reaching out to journalists, editors, and website owners to secure high-quality coverage and backlinks.
You’ll also help develop and oversee our affiliate partnerships, but that will be a smaller part of the role. The core focus is on earning editorial coverage, building authority, and improving SEO performance through great storytelling, outreach, and relationship-building.
If you have strong PR instincts, a love of content creation, and the drive to roll up your sleeves and deliver measurable SEO impact, we’d love to hear from you.
Key Responsibilities
- Research, develop and pitch creative story ideas to secure coverage and backlinks in top automotive, consumer, and national publications
- Collaborate with our in-house content team to plan and produce data-led or newsworthy campaigns
- Personally reach out to journalists, editors, and site owners to build lasting relationships and secure placements
- Achieve 3–5 relevant editorials or high-authority backlinks each month
- Track and report performance against SEO goals, including keyword rankings and organic traffic growth
- Support the growth of our affiliate program, creating commission models and onboarding processes
- Build relationships with a small number of key affiliates and ensure proper tracking and reporting
- Where possible, combine editorial and affiliate opportunities for maximum reach
- Report monthly on outreach, backlink, and campaign performance
- Work closely with the SEO and content teams to align PR activity with broader growth targets
- Stay ahead of digital PR and SEO trends, testing new approaches and tools to boost performance
What Success Looks Like
- Within your first 12 months, you’ll secure 40–50 high-quality editorial placements and backlinks per year
- Deliver measurable SEO uplift – average +5 positions on key search terms and 10–15% more organic traffic year-on-year
- Build a strong network of media and online publishing contacts in the automotive and consumer sectors
- Launch or scale our affiliate partnerships, with 70% of partners actively driving traffic
- Land 5+ dual wins (coverage that also includes affiliate or partnership placements)
What We’re Looking For
- 3–5+ years’ experience in digital PR, SEO outreach, or link-building campaigns
- Strong understanding of how digital PR drives organic growth and domain authority
- Excellent writer and storyteller – able to turn ideas and data into headlines that earn links
- Hands-on outreach experience – confident pitching to journalists and editors directly
- Familiarity with media databases and SEO tools (e.g., Ahrefs, Semrush, BuzzStream, Gorkana)
- Commercially minded, able to set and meet measurable performance targets
- Previous experience with affiliate or partnership marketing is beneficial but not essential
- Automotive or recycling sector knowledge is a bonus, not a requirement
Working Pattern
Monday to Friday, 8:00am – 5:00pm, remote with quarterly visits to our offices.
Benefits and Perks
- Competitive pension package
- Comprehensive wellbeing and employee support programme
- Access to discounted gym memberships and an on-demand GP service
- Retail and leisure discounts across leading brands (Caffè Nero, Pizza Express, TK Maxx, Adidas, and more)
- Opportunities for professional development and funded training
- Regular team meet-ups and company events throughout the year
- Annual summer and Christmas celebrations
- Free food Fridays and fresh fruit available for staff working on site
- Free on-site parking
- Discounted garage services for vehicle owners
- Counselling and financial assistance helpline
Digital PR & Outreach Manager in Chichester employer: Scrap Car Comparison
Contact Detail:
Scrap Car Comparison Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR & Outreach Manager in Chichester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital PR and outreach. This is your chance to shine and demonstrate what you can bring to the table. Make it easy for potential employers to see your value!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Understand our mission and values, and think about how your skills align with our goals. Being genuinely interested in what we do will set you apart from the competition!
We think you need these skills to ace Digital PR & Outreach Manager in Chichester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital PR and outreach shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in our industry.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in digital PR and SEO. We love seeing how your skills align with what we’re looking for, so don’t be shy about showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your qualifications without getting lost in the details.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Scrap Car Comparison
✨Know Your Stuff
Before the interview, dive deep into the company’s background and its digital PR strategies. Familiarise yourself with their recent campaigns and understand how they leverage SEO for growth. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Creativity
As a Digital PR & Outreach Manager, creativity is key. Prepare to discuss innovative story ideas or past campaigns you've executed that led to measurable success. Bring examples of how you’ve turned data into compelling narratives that secured high-quality backlinks.
✨Build Relationships
Highlight your outreach experience by discussing how you've built and maintained relationships with journalists and editors. Be ready to share specific examples of how these connections have resulted in successful placements, as relationship-building is crucial for this role.
✨Stay Ahead of Trends
Demonstrate your knowledge of current digital PR and SEO trends. Discuss any new tools or approaches you’ve tested recently and how they’ve impacted your work. Showing that you’re proactive about staying informed will impress the interviewers and align with their ambitious growth plans.