At a Glance
- Tasks: Lead marketing strategies to inspire and engage Scotland in animal welfare.
- Company: Join the Scottish SPCA, a beloved charity dedicated to animal welfare since 1839.
- Benefits: Competitive salary, hybrid working, and the chance to make a real difference.
- Other info: Exciting opportunity for growth in a dynamic and passionate team.
- Why this job: Shape a powerful brand and drive impactful campaigns for a cause you care about.
- Qualifications: Proven marketing experience, ideally in the charity sector, with strong leadership skills.
The predicted salary is between 54017 - 60168 € per year.
Eden Scott is delighted to be working with the Scottish SPCA, a Charity founded in 1839 and one that over 90% of the population of Scotland know and value for what they do for domestic, farm and wild animals. They employ over 300 colleagues and have 900 volunteers who have joined the fight to stop animals suffering. High on passion, endless in energy, committed to ensuring all creatures are treated well at the hands of humans and have animal centres across Scotland, including Inverness, Aberdeenshire, Glasgow and Edinburgh. The Charity is undergoing an exciting period of renewal and innovation, and is forward-facing, increasingly brave, and fearless in its fight to stop animals suffering. With close to 45,000 regular supporters they are the largest and leading animal welfare Charity in Scotland and are in the hearts of the public, the ears of politicians and the eyes of the media.
They are now seeking a Head of Marketing to join the team. You will support their fight against animals suffering by ensuring their brand, storytelling and campaigns inspire, excite and motivate the people of Scotland to think and act differently. You will use your expertise to shape and evolve their brand, building and developing a high-performing team and getting the very best from agency partners. You will work closely with fundraising, communications and operations to turn attention into action, driving fresh thinking and meaningful change.
Key responsibilities of the role:
- OWN THE BRAND: You will be responsible for shaping, steering and protecting one of the best known and loved charity brands in Scotland. You will obsess about ensuring the brand is a brilliant platform for taking their Charity purpose to market.
- CAMPAIGNS AND AGENCIES: Your Marketing Strategy will translate into high-profile, big budget campaigns against agreed strategic aims. You will lead on selecting, managing and bringing the best out of their agency partners.
- STORY GENERATION: You will foster a culture and a process for shining a light on everyday moments of brilliance and ensuring they are given exposure to the outside world.
- TEAM AND BUDGET: You will manage and develop your team, and work across teams such as Communication, to ensure paid, earned social, own and user generated messaging is aligned and amplifies each other against agreed budgets and timescales.
- DIGITAL SERVICES: You will lead on ensuring the Charity’s website and digital channels become the primary way for communication engagement, driving data capture and ongoing permission-based marketing.
- WIDER IMPACT: You will help drive a customer-centric mindset, supported by effective marketing materials, to everything they do including how they maximise animal adoptions world for an animal to call home.
Key skills and experience required:
You will be an experienced marketing professional, most likely already been a Head of Function, preferably have demonstrable charity experience. You will have experience of writing a strategy, agency briefs, developing design and production processes and making everything clear and simple for colleagues. You will be able to demonstrate how you develop audience frameworks and can align compelling content and campaigns to these defined target markets.
Dunfermline based. Hybrid working. This role offers an excellent competitive salary within the range of £54,017 - £60,168 depending on experience.
Eden Scott is dealing exclusively with the Scottish SPCA on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online or to sally.rae@edenscott.com.
To request a Recruitment Pack: sally.rae@edenscott.com.
Closing date for applications: 12 noon, Friday 8th May 2026. First stage interviews: Thursday 14th May 2026.
Head of Marketing in Fife employer: Scottish SPCA
The Scottish SPCA is an exceptional employer, renowned for its commitment to animal welfare and community engagement. With a vibrant work culture that fosters passion and innovation, employees are empowered to make a meaningful impact while enjoying opportunities for professional growth. Located in Dunfermline, the charity offers a hybrid working model, competitive salaries, and the chance to be part of a dedicated team that is at the forefront of animal advocacy in Scotland.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Fife
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the Scottish SPCA. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for animal welfare! When you get the chance to meet with them, share your thoughts on their campaigns and how you can contribute to their mission. Let your enthusiasm shine through!
✨Tip Number 3
Prepare for interviews by researching their brand and recent initiatives. Bring fresh ideas to the table that align with their goals. We want to see how you can elevate their marketing game!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team at the Scottish SPCA.
We think you need these skills to ace Head of Marketing in Fife
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for animal welfare shine through. We want to see how much you care about the cause and how that aligns with our mission at the Scottish SPCA.
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your relevant experience in marketing strategy, team management, and campaign execution. We love seeing how your skills can directly contribute to our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to explain why you're the perfect fit for this role and how you plan to inspire and motivate people in Scotland to support our cause.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Scottish SPCA
✨Know the Brand Inside Out
Before your interview, dive deep into the Scottish SPCA's mission, values, and recent campaigns. Understanding their brand will not only show your passion but also help you articulate how you can enhance their storytelling and marketing strategies.
✨Prepare Your Campaign Ideas
Think of a few innovative campaign ideas that align with the charity's goals. Be ready to discuss how you would manage agency partners and ensure these campaigns resonate with their audience. This shows initiative and creativity!
✨Showcase Your Team Leadership Skills
Be prepared to share examples of how you've developed high-performing teams in the past. Highlight your approach to fostering collaboration across departments, especially with fundraising and communications, to drive impactful results.
✨Emphasise Digital Engagement
Since digital channels are crucial for the charity, come equipped with insights on how to enhance their online presence. Discuss strategies for data capture and permission-based marketing that could elevate their engagement with supporters.
