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- Tasks: Lead impactful marketing campaigns and inspire change for animal welfare in Scotland.
- Company: A well-loved charity dedicated to improving the lives of animals.
- Benefits: Competitive salary, creative freedom, and the chance to make a real difference.
- Other info: Join a passionate team and help create a customer-centric approach to animal adoptions.
- Why this job: Shape a beloved brand and drive meaningful change for animals in need.
- Qualifications: Senior marketing experience, preferably in the charity sector, with strong leadership skills.
The predicted salary is between 54017 - 60168 £ per year.
We are currently seeking a talented and motivated individual to join our team as Head of Marketing. You will support our fight against animals suffering by ensuring our brand, storytelling and campaigns inspire, excite and motivate the people of Scotland to think and act differently. You will use your expertise to shape and evolve our brand, building and developing a high-performing team, and getting the very best from agency partners. You will work closely with fundraising, communications and operations to turn attention into action, driving fresh thinking and meaningful change.
Key responsibilities of the role:
- OWN THE BRAND – You will be responsible for shaping, steering and protecting one of the best known and loved charity brands in Scotland. You will obsess about ensuring the brand is a brilliant platform for taking their charity purpose to market.
- CAMPAIGNS AND AGENCIES – Your marketing strategy will translate into high‑profile, big‑budget campaigns against agreed strategic aims. You will lead on selecting, managing and bringing the best out of their agency partners.
- STORY GENERATION – You will foster a culture and a process for shining a light on everyday moments of brilliance and ensuring they are given exposure to the outside world.
- TEAM AND BUDGET – You will manage and develop your team, and work across teams such as Communication, to ensure paid, earned social, owned and user‑generated messaging is aligned and amplifies each other against agreed budgets and timescales. You will lead on ensuring the charity’s website and digital channels become the primary way for communication engagement, driving data capture and ongoing permission‑based marketing.
- WIDER IMPACT – You will help drive a customer‑centric mindset, supported by effective marketing materials, to everything they do including how they maximise animal adoptions so an animal can find a home.
Key skills and experience required:
- Experience as a senior marketing professional, preferably a former Head of Function with demonstrable charity experience.
- Experience writing a strategy, agency briefs, developing design and production processes and making everything clear and simple for colleagues.
- Ability to demonstrate how to develop audience frameworks and align compelling content and campaigns to these defined target markets.
Salary: £54,017 - £60,168 depending on experience.
Head of Marketing in Fife employer: SCOTTISH SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS
Contact Detail:
SCOTTISH SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Fife
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in charities. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your passion for the cause! When you get that interview, make sure to express why animal welfare matters to you. Your enthusiasm can set you apart from other candidates.
✨Tip Number 3
Prepare for scenario-based questions. Think about how you would handle specific challenges related to brand management and campaign strategies. We want to see your problem-solving skills in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and making a difference.
We think you need these skills to ace Head of Marketing in Fife
Some tips for your application 🫡
Show Your Passion for the Cause: When writing your application, let your passion for animal welfare shine through. We want to see how much you care about making a difference and how that aligns with our mission. Share any relevant experiences that highlight your commitment to this cause.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who can own the brand and lead campaigns, so highlight your relevant achievements in these areas.
Be Clear and Concise: We appreciate straightforward communication. When detailing your experience, use clear language and avoid jargon. Make it easy for us to see how your background fits the role of Head of Marketing without wading through unnecessary fluff.
Apply Through Our Website: To ensure your application gets the attention it deserves, please apply directly through our website. This helps us keep everything organised and makes it easier for us to review your application thoroughly.
How to prepare for a job interview at SCOTTISH SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS
✨Know the Brand Inside Out
Before your interview, dive deep into the charity's brand. Understand its mission, values, and recent campaigns. This will not only show your genuine interest but also help you articulate how you can enhance their brand and storytelling.
✨Prepare Your Campaign Ideas
Think of a few innovative campaign ideas that align with the charity's goals. Be ready to discuss how you would approach selecting and managing agency partners to bring these ideas to life. This demonstrates your strategic thinking and creativity.
✨Showcase Team Leadership Skills
Be prepared to share examples of how you've successfully managed and developed teams in the past. Highlight your approach to fostering collaboration across departments, especially with communications and operations, to drive impactful results.
✨Data-Driven Decision Making
Familiarise yourself with how data can drive marketing strategies. Be ready to discuss how you would use data to inform audience frameworks and optimise campaigns. This shows you’re not just creative but also analytical, which is crucial for this role.