Fixed term contract up to 8 months
Be the voice behind every fan touchpoint. We're looking for a Digital Marketing and CRM Specialist to help make that happen. You'll be the hands-on support running the website, email, and CRM, turning strategy into engaging, high-performing experiences that keep our fans close and support our commercial goals. If you love detail, data and sport in equal measure, this is your kind of role.
What you will be doing:
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Managing the website: keeping it accurate, timely and engaging, and optimised for SEO and GEO visibility, working alongside Communications and Marketing colleagues to bring campaigns to life.
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Building and deploying email and CRM campaigns: from segmentation and personalisation to automated lifecycle journeys, testing and refining as you go to boost engagement and conversion, all while keeping our data clean and GDPR-compliant.
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Delivering and optimising paid and owned digital campaigns: making sure assets, messaging, tracking and targeting are spot on and live on time, with always-on activity running smoothly alongside bigger campaign moments.
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Turning insight into action: monitoring performance across web, email, CRM and paid channels, spotting trends and opportunities, and supporting digital projects and platform developments from testing through to launch.
What we’re looking for:
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Proven digital marketing experience across website, email, CRM and paid media, with strong CMS skills
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Experience building email campaigns and automated journeys in a platform like Braze (preferred) or a comparable marketing automation tool, with a solid understanding of segmentation, personalisation and testing
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An analytical, curious mindset with sharp attention to detail and the ability to juggle multiple priorities and deadlines.
- Great people skills, someone who can confidently manage stakeholders using clear communication
⬇ To view the full role profile and get some more information about the role, see the document available at the bottom of this page ⬇
Ready to make the next step in your career?
If you are excited about this opportunity and believe you have what it takes to excel in this role, complete the application form. Included in this, we’d like you to share the skills and experience you would bring to this role and why you’d love to work at Scottish Rugby.
Scottish Rugby is an equal opportunities employer and we encourage applications from all qualified candidates.
#AsOne
The Company
At Scottish Rugby, we believe in the power of people coming together to make a difference. Just listen to our voices fill a stadium as we sing the national anthem at an international!
We live and breathe rugby, and our passion shines through everything we do. We are exceptionally proud of our work and the people we do it for. Our goal is to create unforgettable moments – on and off the pitch - through inspirational winning teams, thriving rugby communities, passionate fans, and a vibrant national stadium.
We foster a culture where everyone feels valued and included and we encourage bold ideas and fearless innovation. With curiosity, enthusiasm, and a deep sense of purpose, we bring our best to work every day.
From grassroots to the international stage, together we drive positive change and leave a lasting impact on the game’s future.
Find out more about joining the team and playing your part in inspiring Scotland through rugby.
The Benefits
Benefit 1
Benefit 2
Benefit 3
Benefit 4
The Values
- Innovation
We are creative and fearless in our work.
- Accountability
We take ownership of our work and lead from the front.
- Teamwork
We collaborate widely and build supportive environments.
Enhanced pension scheme
Hybrid working
Electric car salary sacrifice scheme
Access to Tickets - rugby and concerts
Employee discounts
Wellbeing
Placeholder Title?
- Flo Laing
- Scotland Women Clinical Lead Physiotherapist
"I love working in the dynamic field of women’s rugby at Scottish Rugby. My role gives me the opportunity to collaborate with inspiring athletes and dedicated colleagues to provide an environment for female rugby players, of all levels, to thrive and reach their full potential."
- Sione Tuipulotu
- Glasgow Warriors and Scotland Player
"I am incredibly proud to be part of the Scottish Rugby family. We put in the hard work, both on and off the pitch, fuelled by our deep national passion. At the heart of everything we do are our family and friends, and we make it a priority to recognise, appreciate, and celebrate every success along the way. Together, we are united and striving for greatness with every step."
- Catriona Fett
- People Business Partner
"Rugby is a game for everyone – on and off the pitch. We take great pride in being somewhere that everyone feels they belong. We have a supportive culture that encourages people to be their best selves. I feel so proud to be part of the team at Scottish Rugby."
Digital Marketing and CRM Specialist in Edinburgh employer: Scottish Rugby Limited
Scottish Rugby Limited is an exceptional employer, offering a vibrant work culture that thrives on passion for rugby and community engagement. As a Social Media Manager for Glasgow Warriors, you'll enjoy unique benefits such as an enhanced pension scheme and access to exclusive rugby events, while also having ample opportunities for professional growth in a dynamic environment dedicated to connecting with fans and enhancing their experience.
