Scottish Historic Buildings Trust (SHBT) is Scotland’s national building preservation charity, saving significant historic buildings at risk and giving them a sustainable future in their communities. We have restored over 40 buildings and raised more than £40 million, and in 2028 we reach our 50th anniversary. The Marketing & Communications Manager is pivotal in promoting our charitable mission, telling the story of our restoration projects, and building the audiences and public profile that our work depends on. Our commercial activities, including weddings, events and venue hire, sustain that preservation work. Reporting to the Director and Head of Operations of SHBT, working with project managers, internal stakeholders and SHBT Trustees, you will lead communications and audience development for the Trust and its projects. This is an ideal role for a proven storyteller, communicator and marketer with experience in heritage and culture, who wants to shape how a national charity is understood, turning complex architectural and historical context into clear and effective communications campaigns that drive SHBT towards its key objectives and support for its projects across Scotland.
Key responsibilities MarketingManagement and delivery of SHBT’s digital presence, ensuring our values and brand identity are communicated clearly and consistently
Build and deliver a rich content and editorial calendar, including blog posts and newsletters, in coordination with the events, projects and properties teams
Commission and manage film and video content, briefing filmmakers and freelancers, guiding scripts and edits, and publishing across our channels
Design and produce promotional material for our buildings, weddings and events, including brochures, leaflets and print, working in Canva or similar and briefing designers on larger pieces
Monitor and measure the reach and impact of our activity, collating analytics and producing reports for senior management team meetings, fundraising documents and Board meetings, ensuring GDPR compliance
Brief and work alongside retained specialists on website, design and campaign work, making sure content is supplied in good time
Communications Develop, manage and implement the communications strategy for key projects, activities and events, in coordination with the project managers
Drive engagement on social media through content appropriate to each network, growing our reach and building relationships with the audiences that matter to us
Drive media relations through media releases and arranging interviews with relevant outlets and partners
Promote the Director of SHBT as an authority on the work of the Trust as a building preservation trust, and as an expert in the field of regeneration, across television, radio, print, social media and blogs
Knowledge & Engagement Work with the Development & Engagement Officer to develop and deliver online fundraising campaigns
Represent SHBT and reach new audiences through networking and attendance at key events on behalf of the Trust
Create and distribute listings for our knowledge and engagement events, including lectures, conferences and supporters’ events, and promote these to deliver capacity audiences
Evaluate campaign performance and identify opportunities to improve
Other duties Facilitate the Marketing Working Group of staff and trustees, taking minutes and providing quarterly reports for the group and for Board meetings
Manage marketing administration, including image permissions and licensing
Manage the marketing budget, tracking spend across campaigns, design, print and film, and reporting on it to the senior management team
Support fundraising, projects and engagement work where marketing and promotion can help
Person Specification Essential Proven experience in marketing and communications, ideally in the heritage, culture or charity sector
Excellent written communication, with the ability to write accurately and at pace for audiences ranging from funders and trustees to press and the public
Strong working knowledge of digital communications, including social media and email marketing
Experience of creating communications material, including web content, e-appeals and social media communications
Confidence commissioning and coordinating film and video content at a basic level, including briefing suppliers and preparing short edits for social
Experience of report writing
Sound understanding of GDPR
Experience of Mailchimp or similar for mass communications
WordPress CMS experience
An interest in historic buildings, their conservation and cultural heritage
Desirable Experience of the heritage sector, the work of building preservation trusts, or capital projects in receipt of public funding
Experience developing relationships with media partners and building a network of contacts
A clear understanding of marketing for an organisation which undertakes both charitable and commercial activities
Experience using analytics tools and a CRM system
Familiarity with AI tools, and an openness to how they can be used ethically to support the work of a heritage charity
Ability to create simple designs in Canva, Figma, Adobe Creative Suite or similar.
Experience managing budgets
Personal Qualities Creative and strategic thinker with a results-driven mindset
Excellent communication and interpersonal skills
Highly proactive and ability to know what needs to happen to achieve an objective without supervision
Excellent administrative and organisational skillsDemonstrable ability to work on your own initiative, and to meet objectives and deadlines under pressure
Able to work outside office hours by mutual arrangement
Reports To: Director/Head of Operations
#J-18808-Ljbffr
Contact Details:
Scottish Historic Buildings Trust Recruitment Team
