At a Glance
- Tasks: Lead a dynamic team creating engaging social media content for the Scottish Government.
- Company: Join the innovative Social Content Hub within the Scottish Government.
- Benefits: Enjoy a competitive salary with additional pay supplements and hybrid working options.
- Other info: Opportunity for career growth in a collaborative and influential environment.
- Why this job: Make a real impact by shaping social media strategies that connect with communities.
- Qualifications: Must be a Core Scottish Government employee with relevant experience in social media management.
The predicted salary is between 33750 - 41250 £ per year.
This is an Expression of Interest (EOI) opportunity, available on a lateral move basis only. Applications are open to Core Scottish Government employees only.
Location: St Andrews House, Edinburgh
Working Arrangement: Staff in roles compatible with hybrid working should aim to spend 40% of their contracted working time working in person at their contractual workplace. More information can be found within Hybrid Working Policy.
Grade: C1
Duration: Permanent
Eligibility: Expressions of interest are invited from substantive colleagues on level transfer from Core SG only. Applicants must have an existing and ongoing right to work in the UK.
Overview: The Social Content Hub sits within the Scottish Government’s Communications Directorate as part of the Digital & Content Team, providing expert advice, guidance, training and content development in support of our multiple social media channels. The Social Content Team Leader will oversee our busy and proactive team of Social Media Managers and Visual Content Managers, ensuring that all content is developed to a high standard and in line with all relevant policy, strategy and the Scottish Government’s communications objectives. They will work closely with the Head of Digital & Content, other senior managers and team leaders, whilst also building strong connections across Scottish Government and beyond, to develop the Social Content Hub’s offer as a centre of excellence and expertise.
This is a specialist post and carries the Communications Pay Supplement of £3,000 per annum pro rata, rising to £5,000 on completion of 12 months’ successful service. This is paid in addition to salary. Pay supplements are temporary and subject to regular reviews.
Social Content Team Leader employer: Scottish Government
The Scottish Government offers a dynamic and supportive work environment, where you can make a significant impact on customer service and safeguarding across Scotland. With a strong focus on employee development and innovation, you will have access to numerous growth opportunities while working alongside a dedicated team committed to excellence in public service. Join us in shaping a high-performing organisation that values collaboration and strives for transformative results.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Team Leader
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Scottish Government. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Scottish Government, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Scottish Government inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Social Content Team Leader
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Scottish Government. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Scottish Government.
How to prepare for a job interview at Scottish Government
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
