At a Glance
- Tasks: Lead international media engagement and shape Scotland's global narrative.
- Company: Scottish Government, enhancing Scotland’s reputation worldwide.
- Benefits: Opportunity to influence international communications and work with diverse teams.
- Other info: Temporary role with potential for significant career development.
- Why this job: Make a real impact on Scotland's global presence and connect with international media.
- Qualifications: Experience in media engagement and strategic communications required.
The predicted salary is between 58500 - 71500 £ per year.
This opportunity is only open to applicants who are currently 'Priority Movers'. Applications from individuals not currently on the Priority Mover list will be rejected and not considered.
The International Communications Manager (Media) leads on development and delivery of the International Media Engagement Strategy in line with the SG International Strategy and International Communications Framework. They are responsible for proactive engagement with global media outlets and supporting International Network staff to build a positive narrative around Scotland.
The Directorate for Culture and External Affairs (DCEA) brings together the Scottish Government’s work on Culture, External Affairs, Population and Migration, International Climate Change, and International Development. The Directorate leads on engaging at home and internationally to enhance Scotland’s reputation and increase sustainable economic growth, pursue our interests around the world and strengthen our international relationships and partnerships.
The International Communications and Brand Scotland Policy team sits within the International Strategy and Reputation division, which aims to strengthen Scotland’s international impact. The team communicates with international audiences to develop Scotland’s reputation as a great place to live, work, study, visit and do business through:
- Shaping and delivering international-facing messaging in line with Scotland’s International Strategy and the International Communications Framework
- Supporting the Scottish Government’s International Network of offices to provide in-country advocacy including around Scotland’s Global Moments
- Strategic digital engagement across multiple channels and creation of tailored social media content
- Engaging with and monitoring international media to shape narratives and maximise key opportunities
- Providing strategic communications advice for international ministerial travel and international-facing events
- Working with Marketing colleagues and the wider Brand Scotland Partnership – including ownership of the Brand Scotland policy – to share a unified and values-driven messaging on Scotland
Responsibilities
- Continued development and delivery of the International Media Engagement Strategy, overseeing regular international media intelligence gathering to shape and inform our communications activity and providing advice and support to the International Network to build media engagement in-country
- Work with DCEA policy and SG News to build a positive narrative that explains the nature of SG’s international work and manage and maintain key lines e.g. International Narrative
- Strategy and delivery of international-facing media to support upcoming Global Moments and Major Events.
- Support International Network offices with in-country communications, and work closely with officials, central Communications and stakeholders to plan, deliver and evaluate activity around ministerial visits.
- Develop and deliver media training for International Network and DCEA staff
- Provide additional support for digital and social media activity as required
- Line management of one member of staff (B1)
Qualifications
This role is a temporary position with an expected commitment of 12 months.
How to Apply
Applications for this position will only be accepted from substantive B3 employees. Please submit a statement outlining your suitability for the role, relevant skills and experience, and what you would bring to the team (maximum 500 words).
Selection Process
All candidates will be invited to an informal discussion with the Hiring Manager. Informal discussion dates tbc.
Further Information
If you have specific questions about the role, please contact cj.cook@gov.scot. Read our Candidate Guide for further information on our recruitment and application processes.
International Communications Manager ( Media) - B3 in Edinburgh employer: Scottish Government
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StudySmarter Expert Advice🤫
We think this is how you could land International Communications Manager ( Media) - B3 in Edinburgh
✨Join PR Communities
Get involved in local PR groups or online communities where professionals gather to share opportunities and insights. Engage in conversations on platforms like Twitter or LinkedIn—spotting temporary roles often happens in these spaces.
✨Attend PR Events
Look for industry events, workshops, or conferences that focus on public relations. Not only will you learn from the pros, but you might also meet someone who's looking for temporary help, which is perfect for a gig like this!
✨Showcase Your Skills
Create a portfolio that highlights any past PR work, campaigns, or even university projects. Share it on your social media or PR forums—you want to make sure your great work is visible when the right temporary role comes up.
✨Apply Directly on Our Website
When you spot a temporary PR role with companies like Scottish Government, don't hesitate to apply directly through our website. You'll be on the front line, making it easier for you to get noticed!
We think you need these skills to ace International Communications Manager ( Media) - B3 in Edinburgh
Some tips for your application 🫡
Craft a Compelling Cover Letter:When you're applying for a temporary role in public relations, your cover letter is your chance to show off your passion for the field. Highlight any relevant PR experience you have, even if it's just through internships or volunteer work. Tell us why you're excited about the opportunity at Scottish Government and how you can help make an impact, even in a short time!
Showcase Your Communication Skills:Public relations is all about communicating effectively, so make sure your CV reflects this! Use clear, concise language and showcase any writing samples you might have, such as press releases, blog posts, or social media campaigns. Including a link to a portfolio could really set you apart from other candidates.
Demonstrate Flexibility and Adaptability:Since this is a temporary role, we want to see how quickly you can jump in and start contributing. Mention past experiences where you successfully managed multiple tasks or quickly adapted to changing situations. It’s these qualities that will show us you can thrive at Scottish Government even on a short-term basis!
Research Scottish Government and the Industry:Before submitting your application, take some time to learn about Scottish Government and its approach to PR. Mention anything specific you like about their campaigns or strategies in your cover letter. This extra effort shows us you're genuinely interested and ready to bring your unique perspective to the team!
How to prepare for a job interview at Scottish Government
✨Brush Up on Your Crisis Management Skills
In public relations, handling crises is key. Be ready to discuss past situations where you managed communication challenges effectively. Bring examples that showcase your quick thinking and strategic response – they want to see you in action!
✨Show Off Your Portfolio of Campaigns
Since this is a temporary role, showcasing your portfolio is crucial. Make sure you have a collection of your best press releases, campaign plans, or media coverage. You want to prove you can hit the ground running and bring valuable experience to Scottish Government right away!
✨Know Your Media Landscape
A strong PR candidate should be familiar with the media landscape. Brush up on key journalists, publications, and current trends in communications. Think about how you’d tailor messages to different media outlets – you might get asked about this during the interview!
✨Be Ready to Discuss Networking Strategies
Networking is a big part of PR work, especially in a temporary role. Be prepared to chat about your previous networking experiences or how you plan to build key relationships quickly at Scottish Government. They’ll want to know you can create buzz and leverage your connections immediately!
