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- Tasks: Lead exciting customer campaigns to boost loyalty and engagement.
- Company: Join a progressive mutual life insurance office with a rich 160-year history.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference in customers' lives while developing your marketing skills.
- Qualifications: Experience in campaign management and a passion for customer engagement.
- Other info: Fixed-term contract with a dynamic team in Glasgow City Centre.
The predicted salary is between 30000 - 40000 £ per year.
Do you want to be part of something more than just a financial services business? Do you believe everyone, regardless of wealth, should have the opportunity to save and look after their loved ones? Do you want to be part of something that has been here for 160 years and help it be here for 160 more? Scottish Friendly have an exciting opportunity to join our team. Based in Glasgow City Centre, we are one of the most progressive mutual life insurance offices in the UK. We have a strong, clear culture which has grown since 1862 with our customers and colleagues of today and the future being at the heart of that growth.
As our Customer Campaign Manager, you will support the development of the customer development and retention strategy to increase revenue from existing customers, reduce churn and enhance customer loyalty. Creating, managing and implementing the customer development campaign plan you'll create customer direct marketing campaigns that deliver increased LTV and profitability from our existing customer base. Profiling and understanding the next best action indicators for customer segments, you'll work with our internal Creative Team to develop high impact campaigns aligned with our broader campaign roadmap that deliver results. This role is a fixed term contract for a period of 12 months.
We are committed to creating an inclusive environment where all colleagues feel valued, respected and represented. If you require any accommodations during the application process, please don't hesitate to let us know.
Responsibilities- Support the development of the customer retention and development strategy to meet KPIs against customer product holding, customer churn and net investment outflows.
- Own the creation and implementation of the customer delivery campaign plan.
- End-to-end campaign management and delivery of customer development campaigns focusing on cross sell, upsell, retention and engagement plans to achieve retention and value KPIs.
- Develop campaigns that reward and encourage good customer behaviours, fostering deeper relationships and brand loyalty.
- Delivery of next best action messaging through the end-to-end customer journey.
- Reporting and analysis on campaign effectiveness and ROI using insights to continually optimise output.
- A/B testing of campaigns and messages to support continuous improvement and increased customer LTV.
- Design and implementation of the email marketing plan to deliver enhanced customer lifetime value through acquisition, cross sell, upsell and increased retention and engagement metrics.
- Design and implementation of the direct mail marketing plan to deliver enhanced customer lifetime value through acquisition, cross sell, upsell and increased retention and engagement metrics.
- Reporting and analysis on performance identifying actionable insights to improve performance, increasing AOV, engagement rates.
Customer Campaign Manager FTC in Glasgow employer: Scottish Friendly
Contact Detail:
Scottish Friendly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Campaign Manager FTC in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who genuinely cares about being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Customer Campaign Manager role. Highlight your experience with customer retention strategies and campaign management to show you mean business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our mission to make financial services accessible for everyone.
We think you need these skills to ace Customer Campaign Manager FTC in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Campaign Manager role. Highlight your experience in campaign management and customer retention strategies, as these are key to what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re passionate about customer development and how your skills align with our mission. Be genuine and let your personality shine through!
Showcase Your Results: When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate how your campaigns increased customer loyalty or reduced churn – we love numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Scottish Friendly
✨Know Your Customer Campaigns
Before the interview, dive deep into customer campaign strategies. Familiarise yourself with successful campaigns in the financial services sector, especially those focusing on retention and engagement. Be ready to discuss how you would approach creating impactful campaigns that align with the company's goals.
✨Showcase Your Analytical Skills
Since the role involves reporting and analysis, prepare examples of how you've used data to drive campaign success in the past. Bring specific metrics or results to the table, demonstrating your ability to optimise campaigns based on insights and A/B testing.
✨Understand the Company Culture
Scottish Friendly has a strong culture focused on customer care and inclusivity. Research their values and be prepared to discuss how your personal values align with theirs. This will show that you're not just a fit for the role, but also for the company as a whole.
✨Prepare Questions About the Role
Interviews are a two-way street! Prepare thoughtful questions about the customer development strategy and how success is measured in this role. This shows your genuine interest and helps you assess if the company is the right fit for you.