E-commerce Manager

About the role

Scottish Friendly has an exciting opportunity to join our team. Based in Glasgow City Centre, we are one of the most progressive mutual life insurance offices in the UK. We have a strong, clear culture which has grown since 1862 with our customers and colleagues of today and the future being at the heart of that growth.

As our E-commerce Manager, you will lead our E-commerce activity across website and mobile app with a focus on delivering profitable sales and revenue growth for our Scottish Friendly (Own Brand) products.

You’ll develop and manage the ecommerce strategy for our owned digital sales channels (website and app), aimed at achieving Own Brand revenue and profit targets.

You’ll optimise the digital sales experience for both new and existing customers across our platforms, identifying opportunities to drive the optimal product mix and improve performance, increasing average order value, engagement rates and conversion rates.

Working closely with the Customer Acquisition, Customer Development and Digital CX teams, you will oversee and deliver all Ecommerce web and app development workstreams working with external agencies and internal stakeholders to deliver continual performance improvements to our sales journeys.

Responsibilities

• Drive profitable customer recruitment and development through fully optimised and engaging web and app customer sales journeys, for all marketing channels ensuring continuous improvement in traffic conversion rates.
• Develop and implement the strategy to achieve improved sales performance on our web and mobile app platforms to improve key engagement metrics to deliver key sales and profit KPIs – AOV, product and payment mix, engagement rates and conversion rates.
• Develop robust reporting and data analytics for Ecommerce journeys for new and existing customers.
• Identify data driven opportunities and actionable insight to prioritise focus areas and delivery plan.
• Implement a continuous improvement approach to performance to increase conversion rates and AOV on website and mobile app with a robust A/B test plan.
• Develop non converted sales and lead data capture journeys to support re-marketing efforts.
• Own the delivery of web and app Ecommerce development workstreams, managing internal implementation or working directly with our external agencies as required.
• Develop and implement the SEO strategy to improve SERP ranking and increase organic traffic to the web site. Competitor analysis and research to identify trends and opportunities.
• Leadership and line management of Ecommerce Marketing Manager.
• Keep up to date with industry best practice and monitoring competitor websites and app platforms.

Qualifications & Skills

• A degree or relevant professional qualification in marketing or equivalent area.
• You will be a strategic thinker with a hands‑on approach and the capability to drive growth through data driven insights.
• Experience of Ecommerce website and app development management, demonstrating platform and user experience optimisation to drive growth.
• Leadership experience managing high performance teams.
• You will have a passion for creating customer first experiences and optimising touchpoints throughout new and existing customer sales journeys.
• Dynamic and results oriented you will thrive in a fast‑paced digital environment.
• Data‑driven with an analytical mind and strong quantitative skills to identify improvement opportunities.
• Excellent communication and interpersonal skills and the ability to communicate at all levels within the organisation, and build relationships with external partners.
• Ability to deliver results and attention to detail.
• Highly organised, with the ability to prioritise tasks and manage multiple work streams of activity.
• Excellent working knowledge of CMS\’s and web analytics tools.
• Experience with DATO CMS advantageous.
• Expertise in SEO and SEM best practices and tools.
• Financial services experience advantageous.

With assets under management of over £4.2bn and more than 853,000 members we have lots to look after and lots more to do. If you want to be part of the team and you think this is you, we would love to hear from you.

Benefits

• Recognition awards: Win exciting prizes, including one weeks’ annual leave plus £3,000 spending money.
• Refer‑a‑friend scheme: Earn rewards for bringing talented friends to our team.
• Annual Leave: 25 days annual leave (rising to 28 with service) plus 8 bank holidays, and options to buy or sell extra days.
• Supporting the future: 10% employer pension contribution, 4 x group life cover.
• Getting around: Access to cycle‑to‑work schemes, Electric Vehicle scheme* and travel loans.
• Wellbeing: 24/7 GP access, EAP, Private Healthcare, and free legal/financial advice a variety of savings at top high street and online retailers.
• Hybrid model with up to three remote days per week, totalling 35 hours per week Monday to Friday.

We are committed to creating an inclusive environment where all colleagues feel valued, respected and represented. If you require any accommodations during the application process, please don’t hesitate to let us know.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Marketing Services and Financial Services

Location

Glasgow, Scotland, United Kingdom