At a Glance
- Tasks: Lead exciting customer campaigns to boost loyalty and engagement.
- Company: Join a progressive mutual life insurance office with 160 years of history.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fixed term contract with potential for impactful career development.
- Why this job: Make a real difference in customers' lives while developing your marketing skills.
- Qualifications: Experience in campaign management and a passion for customer engagement.
The predicted salary is between 30000 - 40000 € per year.
Do you want to be part of something more than just a financial services business? Do you believe everyone, regardless of wealth, should have the opportunity to save and look after their loved ones? Do you want to be part of something that has been here for 160 years and help it be here for 160 more? Scottish Friendly have an exciting opportunity to join our team. Based in Glasgow City Centre, we are one of the most progressive mutual life insurance offices in the UK. We have a strong, clear culture which has grown since 1862 with our customers and colleagues of today and the future being at the heart of that growth.
As our Customer Campaign Manager, you will support the development of the customer development and retention strategy to increase revenue from existing customers, reduce churn and enhance customer loyalty. Creating, managing and implementing the customer development campaign plan you’ll create customer direct marketing campaigns that deliver increased LTV and profitability from our existing customer base. Profiling and understanding the next best action indicators for customer segments, you’ll work with our internal Creative Team to develop high impact campaigns aligned with our broader campaign roadmap that deliver results. This role is a fixed term contract for a period of 12 months.
Responsibilities:- Support the development of the customer retention and development strategy to meet KPIs against customer product holding, customer churn and net investment outflows.
- Own the creation and implementation of the customer delivery campaign plan.
- End-to-end campaign management and delivery of customer development campaigns focusing on cross sell, upsell, retention and engagement plans to achieve retention and value KPIs.
- Develop campaigns that reward and encourage good customer behaviours, fostering deeper relationships and brand loyalty.
- Delivery of next best action messaging through the end-to-end customer journey.
- Reporting and analysis on campaign effectiveness and ROI using insights to continually optimise output.
- A/B testing of campaigns and messages to support continuous improvement and increased customer LTV.
- Design and implementation of the email marketing plan to deliver enhanced customer lifetime value through acquisition, cross sell, upsell and increased retention and engagement metrics.
- Design and implementation of the direct mail marketing plan to deliver enhanced customer lifetime value through acquisition, cross sell, upsell and increased retention and engagement metrics.
- Reporting and analysis on performance identifying actionable insights to improve performance, increasing AOV, engagement rates, payment mix and conversion rates.
- Stay up to date with latest direct marketing trends and developments to drive continual innovation in campaign development.
Customer Campaign Manager 12 month FTC employer: Scottish Friendly
Scottish Friendly is an exceptional employer that prioritises the well-being of its employees while fostering a culture of innovation and collaboration. Located in the vibrant Glasgow City Centre, we offer a supportive work environment where your contributions directly impact our mission to provide financial security for all. With a commitment to employee growth, we provide ample opportunities for professional development and a chance to be part of a legacy that has thrived for over 160 years.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Campaign Manager 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who genuinely cares about being part of their mission.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific campaigns or projects you've worked on that relate to customer retention and engagement. This makes your application memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Scottish Friendly.
We think you need these skills to ace Customer Campaign Manager 12 month FTC
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see that you genuinely care about customer development and retention, so share why this opportunity excites you.
Tailor Your Experience:Make sure to highlight your relevant experience in campaign management and customer engagement. We’re looking for specific examples that demonstrate how you've successfully increased customer loyalty or reduced churn in the past.
Be Data-Driven:Since this role involves reporting and analysis, don’t forget to mention your analytical skills. We love candidates who can back up their strategies with data, so include any metrics or results from previous campaigns you've worked on.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Scottish Friendly!
How to prepare for a job interview at Scottish Friendly
✨Know Your Stuff
Before the interview, dive deep into Scottish Friendly's mission and values. Understand their customer retention strategies and how they align with your experience. This will show that you’re genuinely interested in the role and can contribute to their goals.
✨Showcase Your Campaign Skills
Prepare specific examples of past campaigns you've managed. Highlight your successes in increasing customer engagement or reducing churn. Use metrics to back up your claims, as numbers speak volumes in this field!
✨Be Ready for A/B Testing Questions
Since the role involves A/B testing, brush up on your knowledge of this process. Be prepared to discuss how you’ve used A/B testing in previous roles to optimise campaigns and what insights you gained from those experiences.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company. Inquire about their current challenges in customer retention or how they measure campaign success. This shows your enthusiasm and strategic thinking.
