At a Glance
- Tasks: Lead E-commerce strategy for website and app, driving sales and optimising customer journeys.
- Company: Join Scottish Friendly, a progressive mutual life insurance office with 160 years of history.
- Benefits: Enjoy hybrid work, 25 days annual leave, wellness support, and exciting recognition awards.
- Why this job: Be part of a mission-driven team focused on making financial services accessible to everyone.
- Qualifications: Degree in marketing or related field; experience in E-commerce management and leadership required.
The predicted salary is between 36000 - 60000 £ per year.
E-commerce Manager
Scottish Friendly Assurance Glasgow, United KingdomE-commerce Manager E-commerce Manager
Do you want to be part of something more than just a financial services business? Do you believe everyone, regardless of wealth, should have the opportunity to save and look after their loved ones? Do you want to be part of something that has been here for 160 years and help it be here for 160 more?
Scottish Friendly have an exciting opportunity to join our team. Based in Glasgow City Centre, we are one of the most progressive mutual life insurance offices in the UK. We have a strong, clear culture which has grown since 1862 with our customers and colleagues of today and the future being at the heart of that growth.
As our E-commerce Manager, you will lead our E-commerce activity across website and mobile app with a focus on delivering profitable sales and revenue growth for our Scottish Friendly (Own Brand) products.
You\'ll develop and manage the ecommerce strategy for our owned digital sales channels (website and app), aimed at achieving Own Brand revenue and profit targets.
You\'ll optimise the digital sales experience for both new and existing customers across our platforms, identifying opportunities to drive the optimal product mix and improve performance, increasing average order value, engagement rates and conversion rates.
Working closely with the Customer Acquisition, Customer Development and Digital CX teams, you will oversee and deliver all Ecommerce web and app development workstreams working with external agencies and internal stakeholders to deliver continual performance improvements to our sales journeys.
Responsibilities:
- Drive profitable customer recruitment and development through fully optimised and engaging web and app customer sales journeys, for all marketing channels ensuring continuous improvement in traffic conversion rates.
- Develop and implement the strategy to achieve improved sales performance on our web and mobile app platforms to improve key engagement metrics to deliver key sales and profit KPIs - AOV, product and payment mix, engagement rates and conversion rates.
- Develop robust reporting and data analytics for Ecommerce journeys for new and existing customers.
- Identify data driven opportunities and actionable insight to prioritise focus areas and delivery plan.
- Implement a continuous improvement approach to performance to increase conversion rates and AOV on website and mobile app with a robust A/B test plan.
- Develop non converted sales and lead data capture journeys to support re-marketing efforts.
- Own the delivery of web and app Ecommerce development workstreams, managing internal implementation or working directly with our external agencies as required.
- Develop and implement the SEO strategy to improve SERP ranking and increase organic traffic to the web site. Competitor analysis and research to identify trends and opportunities.
- Leadership and line management of Ecommerce Marketing Manager.
- Keep up to date with industry best practice and monitoring competitor websites and app platforms.
Qualifications & Skills:
- A degree or relevant professional qualification in marketing or equivalent area.
- You will be a strategic thinker with a hands-on approach and the capability to drive growth through data driven insights.
- Experience of Ecommerce website and app development management, demonstrating platform and user experience optimisation to drive growth.
- Leadership experience managing high performance teams.
- You will have a passion for creating customer first experiences and optimising touchpoints throughout new and existing customer sales journeys.
- Dynamic and results oriented you will thrive in a fast-paced digital environment.
- Data-driven with an analytical mind and strong quantitative skills to identify improvement opportunities.
- Excellent communication and interpersonal skills and the ability to communicate at all levels within the organisation, and build relationships with external partners.
- Ability to deliver results and attention to detail.
- Highly organised, with the ability to prioritise tasks and manage multiple work streams of activity.
- Excellent working knowledge of CMS\' and web analytics tools.
- Experience with DATO CMS advantageous.
- Expertise in SEO and SEM best practices and tools.
- Financial services experience advantageous.
With assets under management of over £5bn and more than 700,000 members we have lots to look after and lots more to do. If you want to be part of the team and you think this is you, we would love to hear from you.
We support life inside and outside work, offering:
Recognition awards: Win exciting prizes, including one weeks\' annual leave plus £3,000 spending money.
Refer-a-friend scheme: Earn rewards for bringing talented friends to our team.
Annual Leave: 25 days annual leave (rising to 28 with service) plus 8 bank holidays, and options to buy or sell extra days.
Supporting the future: 10% employer pension contribution, 4 x group life cover.
Getting around: Access to cycle-to-work schemes, Electric Vehicle scheme* and travel loans.
Wellbeing: 24/7 GP access, EAP, Private Healthcare, and free legal/financial advice a variety of savings at top high street and online retailers.
Hybrid model with up three remote days per week, totalling 35 hours per week Monday to Friday.
We are committed to creating an inclusive environment where all colleagues feel valued, respected and represented. If you require any accommodations during the application process, please don\'t hesitate to let us know.
Job ID 9a17b20b-7949-4273-b811-198d157a1860
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Scottish Friendly Assurance is an exceptional employer located in the heart of Glasgow, offering a vibrant work culture that prioritises employee wellbeing and professional growth. With a commitment to inclusivity and a range of benefits including generous annual leave, a robust pension scheme, and opportunities for remote work, we empower our team to thrive both personally and professionally while making a meaningful impact in the financial services sector.
Contact Details:
Scottish Friendly Assurance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce Manager | Glasgow, UK
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce, especially within the financial services sector. Understanding how competitors are optimising their digital sales channels can give you a significant edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive e-commerce strategies in the past. Be ready to discuss specific metrics you've improved, such as conversion rates or average order value.
✨Tip Number 3
Network with professionals in the e-commerce and financial services industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at Scottish Friendly.
✨Tip Number 4
Prepare to discuss your leadership experience in detail. Think of examples where you've successfully managed teams or projects, particularly in fast-paced environments, as this role requires strong team management skills.
We think you need these skills to ace E-commerce Manager | Glasgow, UK
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in e-commerce management, particularly focusing on website and app development. Use specific examples that demonstrate your ability to drive sales and improve customer engagement.
Craft a Compelling Cover Letter:In your cover letter, express your passion for creating customer-first experiences. Mention how your strategic thinking and data-driven insights can contribute to Scottish Friendly's goals, especially in optimising digital sales channels.
Showcase Your Analytical Skills:Include examples of how you've used data analytics to improve e-commerce performance in previous roles. Highlight any experience with A/B testing and SEO strategies that led to measurable results.
Research the Company:Familiarise yourself with Scottish Friendly Assurance's history, values, and recent developments. This knowledge will help you align your application with their mission and demonstrate your genuine interest in the role.
How to prepare for a job interview at Scottish Friendly Assurance
✨Showcase Your E-commerce Expertise
Make sure to highlight your experience in managing e-commerce platforms, especially any specific achievements related to sales growth or user engagement. Be prepared to discuss the strategies you've implemented and the results they've yielded.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come prepared with examples of how you've used data analytics to drive improvements in e-commerce performance. Discuss specific metrics you’ve tracked and how they influenced your decisions.
✨Understand Their Brand and Values
Research Scottish Friendly Assurance thoroughly. Understand their mission and values, and be ready to explain how your personal values align with theirs. This will show your genuine interest in the company and its culture.
✨Prepare for Leadership Questions
As this role involves managing a team, be ready to discuss your leadership style and experiences. Think of examples where you've successfully led a team through challenges or driven performance improvements.
