At a Glance
- Tasks: Drive digital content strategy across website, app, and social platforms.
- Company: Join Scottish Friendly, a progressive mutual life insurance office with 160 years of history.
- Benefits: Enjoy hybrid working, competitive pay, and perks like 25 days annual leave and wellness support.
- Other info: Flexible working options with up to three remote days per week.
- Why this job: Be part of a purpose-led team focused on customer experience and innovation in financial services.
- Qualifications: Degree in Marketing or related field; experience in digital content management required.
The predicted salary is between 36000 - 60000 £ per year.
Digital Content Specialist
Scottish Friendly Assurance Glasgow, United KingdomScottish Friendly Assurance Glasgow, United Kingdom
Do you want to be part of something more than just a financial services business? Do you believe everyone, regardless of wealth, should have the opportunity to save and look after their loved ones? Do you want to be part of something that has been here for 160 years and help it be here for 160 more?
Scottish Friendly have an exciting opportunity to join our team. Based in Glasgow City Centre, we are one of the most progressive mutual life insurance offices in the UK. We have a strong, clear culture which has grown since 1862 with our customers and colleagues of today and the future being at the heart of that growth.
We are seeking an experienced and Digital Content Specialist to drive the content vision, development, and optimisation across our website, mobile app, and associated digital platforms. This role blends content strategy, support of brand leadership, and digital performance, ensuring all content is engaging, compliant, and aligned to customer needs and business goals.
You will own the digital content roadmap, collaborating cross-functionally with teams such as Compliance, Investments, Product, Sales & Retention, and PR & Comms to deliver impactful content experiences that support acquisition, engagement, and retention. You will also maintain accurate, current and user-focused content on our website and app platforms.
Responsibilities:
Content strategy ownership and supporting brand leadership:
- Own and deliver the digital content strategy across website, app, email, and provide assets for social platforms to support brand positioning, customer experience, and performance marketing goals.
- Ensure consistent use of brand voice, tone, style, and visual identity across all digital assets and web and app platforms by adhering to brand guidelines and engaging with the Creative Design Manager.
- Manage the long-term content roadmap and day-to-day content calendar, supporting marketing campaigns, product launches, and key lifecycle journeys.
- Collaborate with Product and Marketing and Retention teams to create content that enhances feature adoption and supports customer onboarding and education.
- Champion innovation in content formats, including interactive tools, AI-assisted writing, or modular content for personalisation.
Content management and execution:
- Lead the creation, curation, editing, and publishing of content assets, including:
- Website and app copy
- Campaign landing pages
- Email journeys (e.g., newsletters, triggered communications)
- App store listings, release notes, and promotional copy
- Feature guides, explainer videos, and interactive experiences
- Social media assets and creative briefs
- Oversee the website and app CMS, ensuring pages are accurate, compliant, optimised, and accessible (WCAG, Web Content Accessibility Guidelines).
- Manage content workflows end to end, from stakeholder briefings through to approvals and publishing.
Governance, compliance and risk:
- Ensure all content complies with FCA regulations and internal governance frameworks.
- Conduct regular audits to maintain quality, accuracy, and relevance.
- Liaise with Compliance teams to streamline content reviews and mitigate risk.
Optimisation, analytics and performance:
- Apply on-page SEO best practices and content structuring to maximise search visibility and organic traffic.
- Use tools such as Google Analytics, Hotjar, and app analytics platforms to monitor engagement and effectiveness.
- Lead A/B and multivariate testing of content to improve conversion rates, click-throughs, and user engagement.
- Use insights from data, user behaviour, and feedback to optimise performance and guide future content strategy.
Cross-functional collaboration and stakeholder management:
- Partner with teams across Marketing, PR & Comms, Compliance, Product, Digital, and Customer Retention.
- Act as a bridge between creative, commercial, and technical teams, ensuring efficient delivery of high-quality content.
- Contribute to product marketing strategies, content for feature launches and customer communications.
- Conduct content testing and quality assurance to ensure consistency and compliance across platforms.
Qualifications & Skills:
Essential:
- Degree or professional certification in Marketing, Digital Customer Experience, or a related field.
- Background in a regulated sector (financial services, insurance, healthcare).
- Proven experience in digital content management and marketing within a strategic or commercially accountable role.
- Excellent writing, editing, and storytelling skills with strong attention to brand voice and regulatory accuracy.
- Skilled in CMS tools and familiar with SEO, accessibility, and performance measurement tools.
- Strong understanding of FCA regulatory expectations and experience managing content compliance workflows.
- Exceptional project management and multitasking abilities, with a structured and proactive mindset.
- Experience using content data and analytics to inform decision-making and measure ROI.
- Excellent collaboration and communication skills in multi-stakeholder environments.
Desirable:
- Experience working with personalisation engines, CMS, or modular content platforms.
- Familiarity with tools like Hotjar, Google Analytics and app performance tools.
- Working knowledge of UX principles, customer journey mapping, and CRO.
- Management of any freelance agency support.
Why Join Us?
- Play a strategic supporting role in shaping our digital content ecosystem.
- Work at the heart of customer experience in a fast-evolving financial services organisation.
- Join a purpose-led business with a strong culture of inclusion, flexibility, and career development.
- Enjoy hybrid working, access to digital upskilling, and a competitive benefits package.
With assets under management of over £5bn and more than 700,000 members we have lots to look after and lots more to do. If you want to be part of the team and you think this is you, we would love to hear from you.
We support life inside and outside work, offering:
Recognition awards: Win exciting prizes, including one weeks\' annual leave plus £3,000 spending money.
Refer-a-friend scheme: Earn rewards for bringing talented friends to our team.
Annual Leave: 25 days annual leave (rising to 28 with service) plus 8 bank holidays, and options to buy or sell extra days.
Supporting the future: 10% employer pension contribution, 4 x group life cover.
Getting around: Access to cycle-to-work schemes, Electric Vehicle scheme* and travel loans.
Wellbeing: 24/7 GP access, EAP, Private Healthcare, and free legal/financial advice a variety of savings at top high street and online retailers.
Hybrid model with up three remote days per week, totalling 35 hours per week Monday to Friday.
We are committed to creating an inclusive environment where all colleagues feel valued, respected and represented. If you require any accommodations during the application process, please don\'t hesitate to let us know.
Job ID b8c2b31a-61f3-4c67-a9c6-198d11eb8b50
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Find thousands of job opportunities by signing up to eFinancialCareers today. #J-18808-LjbffrDigital Content Specialist | Glasgow, UK employer: Scottish Friendly Assurance
Scottish Friendly Assurance is an exceptional employer that prioritises a strong culture of inclusion, flexibility, and career development. Located in the heart of Glasgow, we offer a competitive benefits package, including hybrid working options, generous annual leave, and a commitment to employee wellbeing, making it an ideal place for those looking to grow in a meaningful role within the financial services sector.
Contact Details:
Scottish Friendly Assurance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Specialist | Glasgow, UK
✨Tip Number 1
Familiarise yourself with Scottish Friendly's brand voice and values. Understanding their mission and how they communicate will help you align your content ideas with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of compliance in digital content. Since this role requires adherence to FCA regulations, be prepared to discuss how you've managed compliance in previous roles or how you would approach it.
✨Tip Number 3
Highlight your experience with analytics tools like Google Analytics and Hotjar. Be ready to share specific examples of how you've used data to inform content strategy and improve engagement in past projects.
✨Tip Number 4
Prepare to discuss cross-functional collaboration. This role involves working with various teams, so think of examples where you've successfully partnered with others to achieve a common goal in content creation.
We think you need these skills to ace Digital Content Specialist | Glasgow, UK
Some tips for your application 🫡
Understand the Role:Before applying, make sure to thoroughly read the job description for the Digital Content Specialist position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV:Customise your CV to highlight relevant experience in digital content management, marketing, and compliance within regulated sectors. Use specific examples that demonstrate your skills in content strategy, SEO, and collaboration.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the role and the company. Mention why you want to work for Scottish Friendly Assurance and how your background makes you a perfect fit for their team.
Showcase Your Writing Skills:Since the role requires excellent writing and editing skills, consider including samples of your previous work or links to online portfolios. This will give the hiring team a clear idea of your writing style and capabilities.
How to prepare for a job interview at Scottish Friendly Assurance
✨Understand the Company Culture
Before your interview, take some time to research Scottish Friendly Assurance and their values. Understanding their commitment to customer experience and community will help you align your answers with their culture during the interview.
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in digital content management. Highlight specific examples where you've developed content strategies that drove engagement and met business goals, as this is a key responsibility of the role.
✨Familiarise Yourself with Compliance Standards
Since the role involves working within a regulated sector, brush up on FCA regulations and how they impact content creation. Being able to speak knowledgeably about compliance will demonstrate your readiness for the position.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you've worked with different teams in the past. Prepare examples that showcase your ability to collaborate effectively with marketing, compliance, and product teams to create cohesive content.
