Social Media Modern Apprentice

Overview

Reporting to the Partnership, PR and Communications Lead this role will support Reach & Engagement in creating, managing, and analysing social media content for all our system channels.

This role provides a valuable opportunity to develop digital marketing skills and gain hands-on experience in a fast-moving public sector environment, contributing to impactful campaigns that engage diverse audiences and promote Innovate UK Business Connect’s initiatives and services.

Salary: £23,000 per annum

Working hours: 37.5 hours per week, 9am to 5.30pm, Monday to Friday with an hour for lunch

Benefits

This role provides a valuable opportunity to develop digital marketing skills and gain hands-on experience in a fast-moving public sector environment, contributing to impactful campaigns that engage diverse audiences and promote Innovate UK Business Connect’s initiatives and services

Future Prospects

Upon successful completion of your apprenticeship, there may be opportunity to grow and progress within the organisation.

Responsibilities

• Assist in the development and execution of social media campaigns across platforms such as LinkedIn, Facebook, Instagram and TikTok.
• Assist in the creation of engaging content, including posts, graphics, videos, and stories, that align with our goals and target audiences.
• Monitor social media channels, respond to comments and messages, and engage with followers in a professional and consistent manner.
• Track, analyse, and report on social media performance using analytics tools, identifying key metrics and areas for improvement.
• Support the wider Reach & Engagement team with administrative tasks, including scheduling social posts, maintaining social media calendars, and support the curation of a content library.
• Collaborate with different teams to gather relevant information and develop content that highlights the organisation\\\’s achievements, events, and services.
• Assist with delivering paid social media campaigns and advertising as required.

Desirable Skills

• Education, internship, or volunteering work in a communications or marketing environment.
• Basic understanding of social media analytics tools e.g. LinkedIn Analytics and how to interpret data to improve performance.
• Knowledge of paid social media advertising and campaign management.
• Experience of content scheduling tools such as Hootsuite.
• An interest or background in public sector communications or community engagement.
• Attention to detail and organisational skills, with the ability to manage multiple tasks and meet deadlines.
• Ability to work well both independently and as part of a team, showing flexibility and a willingness to learn.
• A proactive and creative approach to tasks, demonstrating enthusiasm for generating and developing new ideas.
• Good written and verbal communication skills, with the ability to adapt messages for different audiences.
• Microsoft Office skills in Outlook, Word, Excel and PowerPoint.

In Addition, The Following Experience Would Be Beneficial

• Basic knowledge of major social media platforms (LinkedIn, Facebook, TikTok Instagram).
• Some administration experience OR criteria agreed with Apprenticeship provider.
• Experience of building effective relationships.

Important Information

This vocational apprenticeship comprehensively supports your specific job role with this particular employer. Throughout your learning journey, you are fully supported by your dedicated QA skills coach and your mentor at work. They ensure you settle in, help you develop all the skills you need to be successful in your job role and pass your assessments, and can provide one to one support.

Starting with insights into your current potential, they plan your growth in a programmatic way, close skills gaps with immersive training and ensure what you learn is applicable to what you do. They talk you through the specifics on the qualifications you gain and how they align in particular to your day to day role.

On completion, as well as the valuable work experience you have gained, you get a nationally recognised qualification at SCQF Level 6.

If you are interested in starting your career and receiving a work based qualification at the same time APPLY NOW!

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