Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital fundraising campaigns and create engaging content to attract supporters.
- Company: Join SAMH, Scotland’s leading mental health charity, making a real impact since 1923.
- Benefits: Enjoy 30 days annual leave, wellbeing days, and funded training opportunities.
- Why this job: Be part of a dynamic team driving positive social change through innovative fundraising strategies.
- Qualifications: Passion for mental health and experience in digital marketing or fundraising is a plus.
- Other info: Hybrid working available; applications from diverse backgrounds are encouraged.
The predicted salary is between 30000 - 42000 £ per year.
Around since 1923, SAMH is Scotland’s national mental health charity. Today, we operate over 70 services in communities across Scotland, providing mental health social care support, addictions and employment services, among others. Together with national programme work in See Me, respectme, suicide prevention, and physical activity and sport, these services inform SAMH’s policy and campaign work to influence positive social change. SAMH is dedicated to mental health and wellbeing for all: with a vision of a society where people are able to live their lives fully, regardless of present or past circumstances.
Location: Hybrid and Glasgow (Brunswick House)
Hours: Full time (37.5)
Contract: Permanent
About the Role
This role is part of SAMH's dynamic Fundraising & Income Generation department, which plays a vital role in driving the financial growth and sustainability of our organisation. Within this department, there are five dedicated teams, each crucial to generating income through diverse strategies and initiatives:
- Workplace Delivery and Development
- Community and Events
- Individual Giving and Trusts & Foundations
- Major Appeal
These teams work collaboratively, integrating their expertise to maximise opportunities through cross-selling and upselling, ensuring a cohesive and effective approach to achieving our goals. Joining this team means being at the forefront of innovative income generation efforts that directly support SAMH’s mission.
Reporting to the Product Development Manager, the Digital Fundraising Officer will play a key role in maximising SAMH’s use of online platforms for marketing activity to raise funds and awareness of SAMH. The role holder will seek new opportunities to attract, engage and retain supporters through the creation and execution of digital fundraising strategies.
Key responsibilities
- Oversee the full life cycle of digital fundraising campaigns, including planning, execution, analysis and reporting, working closely and sharing insights with fundraising colleagues to support creation and delivery.
- Create a range of content to support the Fundraising & Income Generation department to resonate with different audiences, including social media content, photos, videos, digital adverts and other marketing materials.
- Manage relationships with digital marketing agencies for the purpose of lead generation and digital acquisition, optimising performance through paid media channels including Google and social media.
- Support the development and maintenance of fundraising webpages and lead on the creation and/or editing of content to ensure information is up to date and relevant.
- Engage with supporters on digital platforms, build relationships and facilitate introductions to fundraising colleagues in order to maximise opportunities and income, including inputting and maintaining supporter information on the fundraising database (Raisers Edge).
- Proactively maintain excellent knowledge of digital fundraising practices and campaigns across the sector. This should include monitoring digital fundraising trends and exploring new and emerging technologies in order to optimise our current activity, or to trial new digital fundraising tactics.
- Attend events across the region and capture relevant content to maximise social media engagement for those events.
- Contribute to the smooth running of a busy fundraising operation, including undertaking other duties that are within the scope and remit of the role and as agreed with your line manager.
Other duties
- Be a positive ambassador for SAMH and the mental health cause when engaging with external stakeholders and contacts.
- Ensure own personal and professional development is in line with the requirements of job description.
- Undertake any other duties, which are in keeping with the grade and overall purpose of the post.
What we will provide for you
- You will work in a supportive environment and will be provided with a full induction and training opportunities.
- You will be given the chance to develop your knowledge and skills, as well as develop professionally.
- Some of our benefits include:
- Funded continuous learning and development opportunities, access to over 100 courses online in addition to classroom and virtual training sessions.
- 30 days annual leave rising to 33 after 5 years’ service.
- 4 public holidays.
- 2 paid wellbeing days off per year to use on what matters to you.
- Team wellbeing budgets.
- Life Assurance policy.
- Employee Assistance Programme.
Closing date for applications will be 22/07/2025. Interviews are expected to take place on the 6th and 7th August in Glasgow. If you’d like an informal chat about this role and working for SAMH, please contact: Leigh Kallos, Product Development Manager, leigh.kallos@samh.org.uk.
PVG Scheme Membership, a Right to Work in the UK check and proof of any qualifications declared in your application will be required. Applications are welcome from people who have experienced mental health difficulties. SAMH is committed to promoting equality and diversity and to represent the communities we are here to support. We aim to have a truly diverse organisation – diversity of thought, background, experience and of all protected characteristics. We particularly welcome applications from individuals who have experienced mental health problems and individuals from minority communities.
Digital Fundraising Officer (REC1751) employer: Scottish Action for Mental Health
Contact Detail:
Scottish Action for Mental Health Recruiting Team
leigh.kallos@samh.org.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Fundraising Officer (REC1751)
✨Tip Number 1
Familiarise yourself with SAMH's mission and values. Understanding their commitment to mental health and wellbeing will help you align your digital fundraising strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the fundraising and digital marketing sectors. Attend relevant events or webinars to connect with individuals who can provide insights into current trends and practices, which will enhance your knowledge and show your dedication to the field.
✨Tip Number 3
Stay updated on the latest digital fundraising tools and technologies. Being knowledgeable about emerging platforms and techniques will demonstrate your proactive approach and readiness to innovate within SAMH's fundraising efforts.
✨Tip Number 4
Engage with SAMH's social media channels. By interacting with their content, you can gain insights into their audience and fundraising campaigns, which will help you tailor your approach and show your genuine interest in the organisation.
We think you need these skills to ace Digital Fundraising Officer (REC1751)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Fundraising Officer position. Tailor your application to highlight how your skills and experiences align with SAMH's mission and the specific duties outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of digital fundraising strategies. Mention specific examples of past experiences where you've successfully managed digital campaigns or engaged supporters online.
Highlight Relevant Skills: In your CV, emphasise skills that are particularly relevant to this role, such as content creation, digital marketing, and relationship management. Use bullet points to clearly outline your achievements and how they relate to the key responsibilities of the position.
Showcase Your Passion for Mental Health: Since SAMH is dedicated to mental health and wellbeing, it's important to convey your passion for this cause in your application. Share any personal experiences or motivations that drive your interest in working for a mental health charity, as this can set you apart from other candidates.
How to prepare for a job interview at Scottish Action for Mental Health
✨Know SAMH's Mission
Before the interview, make sure you understand SAMH's mission and values. Familiarise yourself with their services and campaigns, as this will help you demonstrate your passion for mental health and how your role as a Digital Fundraising Officer can contribute to their goals.
✨Showcase Your Digital Skills
Prepare examples of your previous digital fundraising campaigns or marketing strategies. Be ready to discuss the tools and platforms you've used, and how you've measured success. This will show that you have the practical experience needed for the role.
✨Engage with Current Trends
Stay updated on the latest trends in digital fundraising and online marketing. Be prepared to discuss how you would apply these trends to enhance SAMH's fundraising efforts. This shows your proactive approach and commitment to continuous learning.
✨Prepare Questions
Think of insightful questions to ask during the interview. This could include inquiries about the team dynamics, current challenges in digital fundraising, or how SAMH measures the impact of its campaigns. Asking questions demonstrates your genuine interest in the role and the organisation.