Digital Fundraising Officer (REC1751) - 430245

Around since 1923, SAMH is Scotland's national mental health charity. Today, we operate over 70 services in communities across Scotland, providing mental health social care support, addictions and employment services, among others. Together with national programme work in See Me, respectme, suicide prevention, and physical activity and sport, these services inform SAMH's policy and campaign work to influence positive social change. SAMH is dedicated to mental health and wellbeing for all: with a vision of a society where people are able to live their lives fully, regardless of present or past circumstances.

About the Role

This role is part of SAMH's dynamic Fundraising & Income Generation department, which plays a vital role in driving the financial growth and sustainability of our organisation. Within this department, there are five dedicated teams, each crucial to generating income through diverse strategies and initiatives:

• Workplace Delivery and Development
• Community and Events
• Individual Giving and Trusts & Foundations
• Major Appeal
• Fundraising Operations

These teams work collaboratively, integrating their expertise to maximise opportunities through cross-selling and upselling, ensuring a cohesive and effective approach to achieving our goals. Joining this team means being at the forefront of innovative income generation efforts that directly support SAMH's mission.

Reporting to the Product Development Manager, the Digital Fundraising Officer will play a key role in maximising SAMH's use of online platforms for marketing activity to raise funds and awareness of SAMH. The role holder will seek new opportunities to attract, engage and retain supporters through the creation and execution of digital fundraising strategies.

Key responsibilities

• Oversee the full life cycle of digital fundraising campaigns, including planning, execution, analysis and reporting, working closely and sharing insights with fundraising colleagues to support creation and delivery.
• Create a range of content to support the Fundraising & Income Generation department to resonate with different audiences, including social media content, photos, videos, digital adverts and other marketing materials.
• Manage relationships with digital marketing agencies for the purpose of lead generation and digital acquisition, optimising performance through paid media channels including Google and social media.
• Support the development and maintenance of fundraising webpages and lead on the creation and/or editing of content to ensure information is up to date and relevant.
• Engage with supporters on digital platforms, build relationships and facilitate introductions to fundraising colleagues in order to maximise opportunities and income, including inputting and maintaining supporter information on the fundraising database (Raisers Edge).
• Proactively maintain excellent knowledge of digital fundraising practices and campaigns across the sector. This should include monitoring digital fundraising trends and exploring new and emerging technologies in order to optimise our current activity, or to trial new digital fundraising tactics.
• Attend events across the region and capture relevant content to maximise social media engagement for those events.
• Contribute to the smooth running of a busy fundraising operation, including undertaking other duties that are within the scope and remit of the role and as agreed with your line manager.

Other duties

• Be a positive ambassador for SAMH and the mental health cause when engaging with external stakeholders and contacts.
• Ensure own personal and professional development is in line with the requirements of job description.
• Undertake any other duties, which are in keeping with the grade and overall purpose of the post.

What we will provide for you

You will work in a supportive environment and will be provided with a full induction and training opportunities. You will be given the chance to develop your knowledge and skills, as well as develop professionally. Some of our benefits include:

• Funded continuous learning and development opportunities, access to over 100 courses online in addition to classroom and virtual training sessions.
• 30 days annual leave rising to 33 after 5 years' service.
• 4 public holidays.
• 2 paid wellbeing days off per year to use on what matters to you.
• Team wellbeing budgets.
• Workplace pension scheme.
• Life Assurance policy.
• Employee Assistance Programme.

Closing date for applications will be 22/07/2025. Interviews are expected to take place on the 6th and 7th August in Glasgow. If you'd like an informal chat about this role and working for SAMH, please contact: Leigh Kallos, Product Development Manager, leigh.kallos@samh.org.uk. To apply and for further information please visit; samh.org.uk/information/work-with-us.

PVG Scheme Membership, a Right to Work in the UK check and proof of any qualifications declared in your application will be required. Applications are welcome from people who have experienced mental health difficulties. SAMH is committed to promoting equality and diversity and to represent the communities we are here to support. We aim to have a truly diverse organisation - diversity of thought, background, experience and of all protected characteristics. We particularly welcome applications from individuals who have experienced mental health problems and individuals from minority communities.