Brand & Social Media Manager for Scott Thomas & The True Self Project.
About the Role
We’re looking for an ambitious and creative Brand & Social Media Manager to help build and grow the personal brand of Scott Thomas and support the continued growth of The True Self Project.
This is not simply a social media management role. We’re looking for someone who understands how to use content strategically to build authority, grow a loyal audience, and create meaningful impact.
Your primary responsibility will be ensuring Scott has a consistent stream of high-quality, engaging content across TikTok, Instagram, Facebook, YouTube and other relevant platforms. You’ll know what performs, stay ahead of emerging trends, and understand how to adapt content for each platform while maintaining a consistent brand voice.
Most importantly, you’ll understand that every piece of content should have a purpose. Whether that’s growing the newsletter, driving viewers to YouTube, supporting podcast launches, promoting live events, or building anticipation for future book releases, you’ll help create a content ecosystem that moves the audience through every stage of the journey.
Working closely with Scott, The Social PR and the wider True Self Project team, you’ll play a key role in positioning Scott as one of the leading voices in personal growth, mindset and self-development.
Key Responsibilities
- Own and manage Scott’s personal brand across all social media platforms.
- Plan, coordinate and oversee the creation and publishing of engaging content across TikTok, Instagram, Facebook, YouTube and emerging platforms.
- Stay ahead of platform trends, algorithm changes and content formats to maximise reach and engagement.
- Develop content strategies that strengthen Scott’s reputation as a trusted speaker, author and thought leader within the personal development space.
- Build content journeys that drive audiences towards key business objectives, including newsletter growth, YouTube, podcasts, live events, courses and future book launches.
- Coordinate filming schedules, content calendars and campaign delivery.
- Work closely with The Social PR and wider team to execute brand partnerships, sponsorships and commercial campaigns.
- Ensure all content remains authentic, consistent and aligned with the mission and values of The True Self Project.
- Analyse content performance and use insights to continually improve strategy and results.
About You
You’ll ideally have:
- 3–5+ years’ experience managing a personal brand, creator, founder or public figure.
- A genuine passion for personal development, mindset and self-growth.
- Proven experience creating and managing high-performing content across TikTok, Instagram, Facebook and YouTube.
- A strong understanding of social media strategy, audience growth and content marketing, not just content creation.
- Experience building brands through storytelling and community.
- Excellent organisational and project management skills, with the ability to manage multiple moving parts.
- Outstanding communication and relationship-building abilities.
- Experience coordinating commercial campaigns alongside agencies and brand partners.
- A proactive, creative mindset with exceptional attention to detail.
Why Join Us?
This is an opportunity to help shape one of the UK’s fastest-growing personal development brands.
You’ll work directly alongside Scott Thomas, The Social PR and the wider True Self Project team, helping build a brand that reaches millions of people through powerful content, meaningful conversations and transformational experiences.
If you’re passionate about creating content that genuinely changes lives, and you know how to turn social media into long-term brand growth, we’d love to hear from you.
Location: Hybrid (Greater Manchester), with travel for events.
