As PR & Communications Manager - UK, you will be the strategic voice and relationship architect for Scott Dunn's brand presence across UK media. You will own the development and execution of data-driven PR strategies that secure regular, high-impact visibility in target publications, positioning Scott Dunn as the definitive authority in luxury travel. Through insight-led storytelling, strategic media partnerships, and expertly orchestrated press experiences—from individual press trips to our flagship What's Hot annual event—you will elevate brand awareness and reinforce our reputation for excellence. As a senior team member, you will demonstrate leadership, accountability, and collaboration while embodying Scott Dunn's values in every interaction.
Responsibilities
Strategic Media Relations & Brand Visibility
Own Scott Dunn's media presence across top-tier UK outlets including travel, luxury lifestyle, and business media, ensuring consistent, high-quality brand visibility
Build and nurture strategic relationships with key journalists, editors, and media decision-makers, positioning yourself as their trusted expert resource for luxury travel insights
Drive regular media coverage through proactive relationship management with our PR agency Perowne International, ensuring Scott Dunn achieves sustained visibility in priority publications and maintains share of voice in the luxury travel sector
Act as primary media contact for all UK inquiries, providing timely, accurate, and compelling responses that protect and enhance brand reputation
Monitor media landscape and identify emerging opportunities to insert Scott Dunn into relevant conversations and trending topics
Lead insights-led storytelling by mining data, booking trends, and market intelligence to create compelling, newsworthy narratives that resonate with target media
Develop and execute the UK PR strategy in collaboration with the Global Head of PR & Communications, setting clear objectives, KPIs, and measurement frameworks
Provide regular data insights and trend analysis to feed the media with timely story angles that position Scott Dunn as a market leader and thought authority
Translate complex data into accessible, engaging stories that capture media attention and drive meaningful coverage
Apply analytical rigour to PR planning, using insights to inform strategic decisions about timing, targeting, and messaging
Press Trip Leadership & Coordination
Own the end-to-end management of all UK press trips, from strategic planning, budgeting and journalist selection through to execution and post-trip coverage tracking
Lead decision-making on press trip opportunities, evaluating requests against PR strategy, budget, product tiering, brand alignment, and potential ROI
Coordinate individual and group press trips, managing all logistics, stakeholder communications, and supplier relationships to ensure flawless execution
Brief and support travel specialists and suppliers to ensure journalists receive exceptional experiences that authentically showcase the Scott Dunn difference
Track and report on press trip outcomes, measuring coverage value and informing future trip strategy
Annual What's Hot Event Ownership
Lead the planning, coordination, and delivery of the annual What's Hot media event, serving as the primary project owner from concept through to execution
Collaborate cross-functionally with product, sales, marketing, and business analyst teams to ensure event content showcases the most compelling portfolio updates
Measure event success through attendance, engagement metrics, and resulting coverage, applying learnings to continuously elevate the event experience
Ensure brand consistency across all events, maintaining Scott Dunn's standards for excellence in every detail
Lead the UK influencer strategy, identifying and establishing relationships with relevant people of influence whose values align with the Scott Dunn brand
Vet and select influencers strategically, prioritizing authentic brand fit, audience alignment, and potential to drive meaningful awareness
Manage influencer partnerships from initial approach through content delivery, ensuring partnerships deliver on objectives and maintain brand integrity
Measure influencer impact through engagement metrics and brand sentiment, optimizing strategy based on performance data
Collaborate with the Product Team to capture details of new openings, portfolio additions, and product enhancements, translating these into compelling PR narratives (Start by listening)
Provide supporting role in the production of Passport for SDP and other content assets, ensuring PR perspective informs content development
Support the Content Marketing Manager by providing LinkedIn content ideas, PR wins, and media coverage highlights for broader marketing use
Maintain a story
Responsibilities
Strategic Media Relations & Brand Visibility
Own Scott Dunn's media presence across top-tier UK outlets including travel, luxury lifestyle, and business media, ensuring consistent, high-quality brand visibility
Build and nurture strategic relationships with key journalists, editors, and media decision-makers, positioning yourself as their trusted expert resource for luxury travel insights
Drive regular media coverage through proactive relationship management with our PR agency Perowne International, ensuring Scott Dunn achieves sustained visibility in priority publications and maintains share of voice in the luxury travel sector
Act as primary media contact for all UK inquiries, providing timely, accurate, and compelling responses that protect and enhance brand reputation
Monitor media landscape and identify emerging opportunities to insert Scott Dunn into relevant conversations and trending topics
Lead insights-led storytelling by mining data, booking trends, and market intelligence to create compelling, newsworthy narratives that resonate with target media
Develop and execute the UK PR strategy in collaboration with the Global Head of PR & Communications, setting clear objectives, KPIs, and measurement frameworks
Provide regular data insights and trend analysis to feed the media with timely story angles that position Scott Dunn as a market leader and thought authority
Translate complex data into accessible, engaging stories that capture media attention and drive meaningful coverage
Apply analytical rigour to PR planning, using insights to inform strategic decisions about timing, targeting, and messaging
Press Trip Leadership & Coordination
Own the end-to-end management of all UK press trips, from strategic planning, budgeting and journalist selection through to execution and post-trip coverage tracking
Lead decision-making on press trip opportunities, evaluating requests against PR strategy, budget, product tiering, brand alignment, and potential ROI
Coordinate individual and group press trips, managing all logistics, stakeholder communications, and supplier relationships to ensure flawless execution
Brief and support travel specialists and suppliers to ensure journalists receive exceptional experiences that authentically showcase the Scott Dunn difference
Track and report on press trip outcomes, measuring coverage value and informing future trip strategy
Annual What's Hot Event Ownership
Lead the planning, coordination, and delivery of the annual What's Hot media event, serving as the primary project owner from concept through to execution
Collaborate cross-functionally with product, sales, marketing, and business analyst teams to ensure event content showcases the most compelling portfolio updates
Measure event success through attendance, engagement metrics, and resulting coverage, applying learnings to continuously elevate the event experience
Ensure brand consistency across all events, maintaining Scott Dunn's standards for excellence in every detail
Lead the UK influencer strategy, identifying and establishing relationships with relevant people of influence whose values align with the Scott Dunn brand
Vet and select influencers strategically, prioritizing authentic brand fit, audience alignment, and potential to drive meaningful awareness
Manage influencer partnerships from initial approach through content delivery, ensuring partnerships deliver on objectives and maintain brand integrity
Measure influencer impact through engagement metrics and brand sentiment, optimizing strategy based on performance data
Collaborate with the Product Team to capture details of new openings, portfolio additions, and product enhancements, translating these into compelling PR narratives (Start by listening)
Provide supporting role in the production of Passport for SDP and other content assets, ensuring PR perspective informs content development
Support the Content Marketing Manager by providing LinkedIn content ideas, PR wins, and media coverage highlights for broader marketing use
Maintain a story
