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- Tasks: Lead CRM strategy and execute digital marketing campaigns to boost engagement and revenue.
- Company: Scott Dunn is a luxury travel company focused on creating memorable experiences.
- Benefits: Enjoy hybrid working, career growth opportunities, and a personal travel fund.
- Why this job: Join a dynamic team that values creativity, collaboration, and making travel unforgettable.
- Qualifications: 3-5 years in CRM or email marketing, ideally in travel or luxury sectors.
- Other info: Diversity and inclusion are core values; all applicants are encouraged to apply.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the CRM & Digital Marketing Manager role at Scott Dunn
Join to apply for the CRM & Digital Marketing Manager role at Scott Dunn
Scott Dunn is looking for a CRM and Digital Marketing Manager to drive the performance of our CRM and digital marketing activities. Working in a global capacity, this role will be responsible for executing guest segmentation, lifecycle strategies, and high-performing email marketing campaigns that increase engagement, improve retention, and drive revenue.
As a line-management role, this role will oversee a CRM Executive, and have the exciting opportunity to lead CRM Strategy in a luxury context, with the scope to collaborate closely with internal and external stakeholders to bring our brand to life across all digital touchpoints.
Responsibilities
The responsibilities for this role include (but are not limited to):
- Own the development and execution of CRM strategy, including lifecycle campaigns, automation flows, and guest segmentation.
- Accountable for the delivery of leads from email and direct mail channels.
- Use CRM and analytics tools to report on KPIs, retention rates, and campaign ROI.
- Responsible for measuring and reporting on the performance of digital marketing channels, in collaboration with the Senior Performance Marketing Manager.
- Develop and maintain dynamic customer journeys that are data-driven and personalised across several audience segments.
- Monitor and report on campaign performance through A/B testing and data analysis to continuously improve engagement and conversion.
- Work with large, complex data sets to understand customer behaviour, identify trends, and provide actionable insights.
- Ensure consistent brand tone and messaging across all touchpoints.
- Manage and develop one direct report, providing mentorship, training, and performance management.
- Liaise and manage external partners relationships (email platform reps) to maximise campaign impact and tool capabilities.
- Support broader digital marketing initiatives including paid social, display, and retargeting campaigns.
- Work cross-functionally with Product and Guest Loyalty.
About You
You will be someone who can combine analytical skills in leveraging data with stakeholder management skills and the ability to both influence and project manage campaigns to continuously improve engagement, conversion, and our customer journey. In addition to this, you will be able to trouble shoot barriers with a proactive attitude and naturally have a passion and appreciation for both travel but also high-end or luxury customer expectations. Other attributes that will assist in your application include:
- Proven 3-5 years experience in a CRM and/or email marketing role (ideally within travel, and/or luxury)
- Hands-on experience using Dotdigital or similar CRM/email platforms
- Experience managing digital marketing campaigns across channels such as paid social, display, and remarketing
- Comfortable working with large data sets and bespoke systems
- Previous experience managing or mentoring junior team members
- Ability to thrive in a fast-paced environment
- Experience integrating tools with bespoke systems would be a benefit but not essential
- Experience working in a global team preferred but not essential
Values & Behaviours
All employees must promote, understand, and apply Scott Dunn’s workplace values. These are embedded in all roles and applicants must evidence the values as part of the application process.
- In the know – Start by listening. We take the time to understand our guests’ and colleagues
- needs. Be Precise. We take pride in getting every detail right. Own it. We deliver on commitments we make.
- In the Detail – Love learning. We energetically seek out and share new ideas and insights. Embrace feedback. We continuously seek to improve by sharing and accepting honest feedback. Work with the best. We attract, retrain and partner with the best.
- Inspiring – Look to the future. We constantly seek opportunities to make travel memorable and sustainable. Be more we. We work together collaboratively and value different viewpoints. Win together. We celebrate each other’s successes and have fun.
Location
We aim to find someone who would be able to work an office-hybrid pattern from our London, Hammersmith office.
Why work for Scott Dunn
In return for your expertise and commitment to our values of in the detail, in the know, and inspiring;
- We support your career growth – We provide you with career progression aligned with your chosen career path, access to internal job opportunities across Scott Dunns global offices, as well as across 30+ brands spread across 93 cities worldwide as part of Flight Centre Travel Group
- We give you the tools to succeed – We provide personal and professional development enabled by our award-winning Learning and Development team, comprehensive familiarisation, and educational trips, unlimited access to LinkedIn learning amongst other professional and personal development platforms, as well as 1 hour for your own development each week.
- We recognise and reward your success and loyalty – We run commission and bonus incentive schemes to compliment competitive salaries, as well as a company loyalty scheme, which includes a personal travel fund for each staff member and 23 days annual leave plus bank holidays that rises by 1 day per each year of service (up to a maximum of 30).
- We celebrate your excellence – With monthly, quarterly, and annual recognition schemes and awards, alongside the opportunity to win a place at Flight Centre Travel Groups annual Global Gathering, we celebrate excellence in all forms.
- We provide you with a wide-range of job and industry-perks – We can offer you subsidized private healthcare, a contributory pension scheme, staff travel insurance, 3 days of paid volunteering leave, access to cycle to work and season ticket loan schemes, a dedicated in-house team who are your source for exclusive industry discounts for personal and work-related travel, as well as share options in Flight Centre Travel Group amongst much, much, more!
Diversity, Equity, and Inclusion
At Scott Dunn we champion equality, diversity, and inclusivity in all its forms and are signatories of both the Race at Work and the Diversity in Hospitality, Travel & Leisure charters. As part of our commitment to diversity, equality, and inclusion we are committed to ensuring our recruitment process is inclusive and recognises the value of differences.
Should you require any support or accommodations as it relates to our recruitment process, please contact for further information or alternative application processes to support your requirement.
Apply
You do not need to meet all the requirements to apply for a position at Scott Dunn. Should this role be of interest to you we would welcome your application.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Leisure, Travel & Tourism and Travel Arrangements
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CRM & Digital Marketing Manager employer: Scott Dunn
Contact Detail:
Scott Dunn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with Scott Dunn's brand values and ensure you can articulate how your experience aligns with them. This will show that you not only understand the company culture but also that you're a good fit for their team.
✨Tip Number 2
Network with current or former employees of Scott Dunn on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights and potentially give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM strategies or digital marketing campaigns you've managed. Highlighting measurable outcomes will demonstrate your ability to drive results, which is crucial for this role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and CRM tools, especially those relevant to the luxury travel sector. Showing that you're knowledgeable about industry advancements can set you apart from other candidates.
We think you need these skills to ace CRM & Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and digital marketing. Focus on your achievements in previous roles, especially those related to email marketing campaigns, guest segmentation, and data analysis.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury travel and how your skills align with Scott Dunn's values. Mention specific examples of how you've successfully managed CRM strategies or digital marketing campaigns in the past.
Showcase Analytical Skills: Since the role requires working with large data sets, include examples of how you've used analytics tools to measure campaign performance and improve engagement. Highlight any experience with A/B testing and reporting on KPIs.
Demonstrate Stakeholder Management: Illustrate your ability to work collaboratively with internal and external stakeholders. Provide examples of how you've influenced project outcomes or managed relationships with partners in previous roles.
How to prepare for a job interview at Scott Dunn
✨Showcase Your Analytical Skills
As a CRM & Digital Marketing Manager, you'll need to demonstrate your ability to work with large data sets. Be prepared to discuss specific examples of how you've used data analysis to drive marketing strategies and improve customer engagement.
✨Understand the Brand's Values
Scott Dunn places a strong emphasis on their workplace values. Familiarise yourself with these values and think about how you can embody them in your role. Be ready to provide examples of how you've aligned with similar values in your previous positions.
✨Prepare for Stakeholder Management Questions
This role involves liaising with various stakeholders. Prepare to discuss your experience in managing relationships and influencing decisions. Think of specific instances where your stakeholder management skills led to successful outcomes.
✨Demonstrate Your Passion for Luxury Travel
Since this position is within the luxury travel sector, express your enthusiasm for high-end travel experiences. Share any relevant personal experiences or insights that highlight your understanding of luxury customer expectations.