At a Glance
- Tasks: Lead creative marketing campaigns and manage brand identities for student accommodation.
- Company: SPACE Student Accommodation, providing vibrant homes for students in Scotland.
- Benefits: Competitive salary, flexible working, travel expenses covered, and a supportive team.
- Other info: Opportunity to work autonomously and travel between St Andrews and Aberdeen.
- Why this job: Make a real impact on student life while shaping marketing strategies in a dynamic environment.
- Qualifications: Experience in brand management and digital marketing, with strong copywriting skills.
The predicted salary is between 35000 - 45000 £ per year.
About Us
SPACE Student Accommodation and East Sands Student Accommodation provide high-quality, purpose-built homes for students in two of Scotland's most vibrant university communities: St Andrews and Aberdeen. We believe student accommodation should be more than a room — it should be a place where students feel at home, build friendships, and get the most out of their university experience.
The Role
As Brand and Campaigns Manager, you'll be the guardian of the SPACE and East Sands brands and the driving force behind our marketing activity. Working closely with our property, sales and central marketing team, you'll plan and deliver creative, insight-led campaigns across the full student lettings cycle — from early-bird rebooking pushes through to summer clearing and international student recruitment. This is a genuinely hands-on role in a small, ambitious team, where you'll shape strategy one day and roll your sleeves up on content the next.
Key Responsibilities
- Develop and deliver the annual marketing and campaigns plan for SPACE (St Andrews and Aberdeen) and East Sands, aligned to occupancy and revenue targets.
- Own and evolve our brand identities, ensuring consistency in tone of voice, visual identity, and customer experience across every touchpoint.
- Plan, execute, and optimise multi-channel campaigns spanning digital advertising, social media, email, on-site events, university partnerships, and print.
- Manage our websites, listings on student accommodation portals, and paid media activity, using data and analytics to continually improve performance and return on spend.
- Create and commission engaging content — photography, video, copy, and social — that authentically reflects life in our properties.
- Build strong relationships with the Universities of St Andrews and Aberdeen, students' associations, local businesses, and letting agents.
- Support resident engagement and events programmes that build community, drive rebooker rates, and generate word-of-mouth advocacy.
- Report on campaign performance to senior leadership.
- Conduct market and competitor research to keep our pricing, positioning, and propositions sharp in both cities.
About You
Essential
- Proven experience in a brand, campaigns, or marketing management role, ideally within student accommodation, property, hospitality, higher education, or another consumer-facing sector.
- A track record of planning and delivering multi-channel campaigns that hit commercial targets.
- Strong digital marketing skills, including paid social, email marketing, SEO/PPC, and analytics.
- Excellent copywriting ability and a sharp eye for brand and design.
- Confident managing budgets, agencies, and multiple projects at once.
- A self-starter comfortable working autonomously in a hybrid/remote setup, with the flexibility to travel regularly to St Andrews and Aberdeen.
- Full UK driving licence desirable (though our properties are accessible by public transport).
Desirable
- Experience marketing to student and international student audiences.
- Familiarity with the Scottish PBSA (purpose-built student accommodation) market.
- Working knowledge of CRM and property management/lettings systems.
- Photography, videography, or design skills (e.g. Adobe Creative Suite, Canva).
What We Offer
- Competitive salary.
- Flexible working: based in Glasgow or Edinburgh, or remote/hybrid.
- All travel expenses covered for property visits (St Andrews fortnightly; Aberdeen every few weeks).
- Pension scheme.
- Genuine ownership of the marketing function, with the autonomy to make your mark.
- A friendly, supportive team and the chance to shape the student experience in two fantastic Scottish cities.
Brand and Campaigns Manager in Glasgow employer: Scotsman
Scotsman in St Andrews is an exceptional employer that prioritises employee well-being and growth, offering flexible hours and a supportive work culture. With benefits like TRONC electronic tips, Wagestream payment options, and discounts on food and cinema tickets, team members enjoy a rewarding experience while developing their careers through Scotsman Steps training. Join us to be part of a dynamic team dedicated to delivering outstanding hospitality in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Campaigns Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Scotsman and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Scotsman are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Scotsman on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Scotsman. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Campaigns Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Scotsman. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Scotsman:Show us that you’ve done your homework! In your application, briefly mention what you admire about Scotsman’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Scotsman
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Scotsman will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Scotsman, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
