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- Tasks: Create engaging content for social media and showcase our vibrant venues in Glasgow.
- Company: Scotland’s largest hospitality group with over 40 diverse venues.
- Benefits: Flexible hours, creative freedom, and a fun work environment.
- Other info: Perfect for those who love nightlife and want to grow their digital marketing skills.
- Why this job: Join us to capture the excitement of live music and delicious food!
- Qualifications: Experience in social media management and video editing skills.
The predicted salary is between 25000 - 30000 £ per year.
About Us
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
About the Role
Do you love live music, good scran and showcasing the amazing fun to be had in our Glasgow West End venues? Then this is the role for you! You will be responsible for the overall content creation and channel management for a variety of Food and Beverage venues within Glasgow West End. Managing the social media channels, namely Instagram, Facebook, and TikTok where appropriate for these venues. This role will have a strong focus on reels and short video content and will require you to work evenings and weekends in order to capture our venues in full swing to really showcase our brand to our customer base.
You therefore must be confident editing together reels to template and applying suitable music and captions and have a good grasp of current digital marketing and viral trends. You will work closely with the Operations team in venue to ensure social media content is consistent, high quality, and reflects the many facets of the business, and you will work closely with the group marketing team to agree content pillars and milestones for each venue. You will also work to roll out centrally created marketing campaigns in a timely fashion and will liaise closely with the marketing team to achieve on brand, high quality graphics are implemented across stories and grid where appropriate.
You will engage with customer comments and will utilise customer generated content ensuring it is reposted and celebrated across our channels. Ultimately, your aim will be to increase engagement and interest across these channels and therefore grow and maintain customer interest and loyalty to drive sales. This role covers multiple sites and therefore you must be well organised, practice good time management, and be able to prioritise and manage expectations. Excellent communication and the ability to work autonomously is a must.
Please where possible provide examples of previous work.
Role Responsibilities
- Working towards agreed KPIs set by the business including growing followers, increasing interactions, and improving direct bookings.
- Management of a social media posting for [no.] Hospitality venues within [insert location].
Content Creator employer: Scotsman
Contact Detail:
Scotsman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator
✨Tip Number 1
Get your social media game on point! Since this role is all about showcasing venues, make sure your Instagram, Facebook, and TikTok profiles are looking sharp. Share your best content examples that highlight your skills in creating engaging reels and short videos.
✨Tip Number 2
Network like a pro! Attend events at the venues you’re interested in and chat with staff and customers. This will not only give you insights into the vibe of the place but also help you build connections that could lead to job opportunities.
✨Tip Number 3
Show off your editing skills! When you apply, include a portfolio or links to your previous work that demonstrate your ability to create eye-catching content. Highlight any experience you have with current digital marketing trends and how you've used them to boost engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining The Scotsman Group and ready to dive into the exciting world of hospitality content creation.
We think you need these skills to ace Content Creator
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for live music and the vibrant Glasgow West End shine through. We want to see your enthusiasm for food, drink, and the unique experiences our venues offer!
Highlight Your Skills: Make sure to showcase your content creation skills, especially with reels and short videos. We’re looking for someone who can edit like a pro, so include examples of your previous work that demonstrate your flair for digital marketing and current trends.
Be Organised: Since this role covers multiple sites, it’s crucial to show us how you manage your time effectively. Share any strategies or tools you use to stay organised and prioritise tasks, as this will be key in keeping our social media channels buzzing!
Engage with Us: Don’t hesitate to reach out if you have questions while applying! We encourage you to apply through our website and engage with us on social media. Show us how you would interact with our audience and build community!
How to prepare for a job interview at Scotsman
✨Showcase Your Creativity
As a Content Creator, your creativity is key! Bring examples of your previous work that highlight your skills in creating engaging content, especially reels and short videos. Make sure to discuss the thought process behind your creations and how they align with current trends.
✨Know the Brand Inside Out
Before the interview, dive deep into The Scotsman Group's venues and their unique offerings. Familiarise yourself with their social media presence and think about how you can enhance it. This shows your genuine interest and helps you propose tailored ideas during the interview.
✨Demonstrate Your Social Media Savvy
Be prepared to discuss your experience with various social media platforms, particularly Instagram, Facebook, and TikTok. Share specific strategies you've used to increase engagement and followers, and be ready to suggest how you would apply these strategies to The Scotsman Group's venues.
✨Highlight Your Organisational Skills
Since this role involves managing multiple venues, it's crucial to demonstrate your organisational abilities. Share examples of how you've successfully managed time and prioritised tasks in previous roles, especially when working under pressure or tight deadlines.