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For Companies At a Glance
- Tasks: Lead creative marketing campaigns for hotels and accommodations, driving brand awareness and direct bookings.
- Company: Join The Scotsman Group, a top hospitality company in Scotland with diverse venues.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to travel and collaborate with a passionate team.
- Why this job: Make a real impact in the hospitality industry while showcasing your creativity and marketing skills.
- Qualifications: Degree in Marketing or 2+ years of relevant experience, especially in hospitality.
The predicted salary is between 35000 - 45000 £ per year.
About Us
The Scotsman Group is one of Scotland’s leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and cinemas. We are committed to delivering exceptional service and unique experiences for our customers.
About The Role
With a focus on commercial thinking as well as entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel & Accommodation division of the estate, which comprises 12 sites across 7 brands. Your portfolio will include Hotels, Services Apartments, and Student Accommodation. This role will oversee the planning, implementation and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the wider marketing team, the revenue team and the Senior Operations and Revenue team to drive brand awareness and loyalty for the business and ultimately to drive top line sales, specifically via direct bookings.
Key Responsibilities
- Campaign and comms strategy roll out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business. This will also include creating targeted campaigns for specific retail opportunities throughout the year including key calendar dates, re-marketing, and segmentation marketing, and will make use of revenue specific programmes such as The Hotel Network and Opera.
- Supporting the M&E side of our hotel businesses and implementing targeted demographic specific marketing plans for things like wedding and corporate business.
- Digital copy & content, including but not limited to mailers, social media content, boosted posts, copy for websites including blog content. This requires you to be highly creative and imaginative, with excellent written and interpersonal skills.
- Working with the digital team including the Senior Web Designer to help develop and maintain our website content for maximum conversion, ensuring imagery, copy, layout and customer journey is constantly reviewed and improved where required. Also working closely with external PPC resource to maximise results and ROI across AdWords and paid ads.
- PR, including a strong focus on securing media coverage for our brands and working with the Group Marketing Manager to secure maximum return on influencer and press content.
Requirements
- Degree in Marketing, Communications or equivalent OR have at least 2+ years of marketing or project management experience as part of an inhouse team or agency with specific experience in Hotels or Hospitality.
- Able to produce copy for use across the digital and physical space which is on brand and of the highest quality.
- A strong understanding of the accommodation market (the local market in Edinburgh would be greatly advantageous) including key and emergent trends, innovation, and market share.
- Work toward tight deadlines whilst producing a high standard of work.
- IT literate including email management, scheduling and filing.
- Eloquent, enthusiastic, and always willing to learn.
- Able to work on numerous projects simultaneously.
Next Steps
If you think this role is for you, apply now and one of our friendly team will be in touch.
Marketing Manager (Hotels and Accommodation) in Glasgow employer: Scotsman Hospitality
Contact Detail:
Scotsman Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Hotels and Accommodation) in Glasgow
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at The Scotsman Group. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers or during interviews, bring along examples of your past marketing campaigns. This will help us see your flair for innovative ideas and how you can drive brand awareness.
✨Tip Number 3
Be prepared to discuss trends! Brush up on the latest in the accommodation market, especially in Edinburgh. We love candidates who can talk about emerging trends and how they can apply them to boost our portfolio’s performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining The Scotsman Group and being part of our exciting journey.
We think you need these skills to ace Marketing Manager (Hotels and Accommodation) in Glasgow
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your enthusiasm for the hospitality industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating exceptional experiences for customers.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in marketing, especially in hotels or accommodation, and how it aligns with our goals at The Scotsman Group. We love seeing candidates who take the time to connect their skills to our needs!
Be Creative with Your Content: Since this role involves digital copy and content creation, don’t hesitate to showcase your creativity in your application. Whether it’s a unique format for your CV or an engaging cover letter, we appreciate fresh ideas that reflect your personality and style.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Scotsman Hospitality
✨Know Your Audience
Before the interview, research The Scotsman Group and their portfolio. Understand their brands, values, and recent marketing campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've worked on, especially those that drove direct bookings or improved brand awareness. Be ready to discuss your thought process and how you measure success.
✨Understand the Market
Brush up on the accommodation market, particularly in Edinburgh. Be prepared to discuss current trends and how they could impact The Scotsman Group's marketing strategies. This shows that you’re proactive and knowledgeable about the industry.
✨Prepare Questions
Have a few insightful questions ready for your interviewers. Ask about their current marketing challenges or how they measure the success of their campaigns. This not only demonstrates your interest but also gives you valuable insights into the role.